Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
News22 Oct 2024Erling Haaland’s Trademark Journey
Goals and Red Cards Erling Haaland is a name inextricably linked with success and, occasionally, controversy. As one of the world's most prolific goal…
News11 Oct 2026Fenrick & Stone Impersonation: The Trademark Notice It Didn’t Send
A trademark notice signed in Fenrick & Stone's name gave our client 72 hours. The firm says it didn't send it, and it matches the RSK Legal letter exactly.
Trademark Scams
Received a suspicious trademark letter or email? Search our directory of confirmed trademark scam senders, see real examples, and check yours free.
Article30 Jun 2021Bass, the UK’s oldest trademark
The story behind the UK's oldest trademark, Bass beer.
About The Trademark Helpline
Meet the team behind The Trademark Helpline: UKIPO-registered trademark specialists in Altrincham, Greater Manchester, protecting UK brands since 2008.
News23 Sep 2026RSK Legal Trademark Notice: What the Registers Show
A client forwarded a formal trademark notice from RSK Legal with a 72-hour deadline. The website that sent it was thirteen days old. Every check, shown.
Free Trademark Search
Run a free trademark name search to check if your brand is available. Instant trademark name lookup across the UK IPO register. Find conflicts before you apply.
UK Trademark
Our Trademark Specialist handles your Trademark Application from search to registration. Whether its Brand Name Registration or logo, or tagline.
News28 Apr 2026Scam Warning – Distinction Law, have you received a letter?
Learn how to spot a trademark infringement scam, trademark renewal scam, or patent & trademark office scam. Real UK examples of trademark scam letters and how to pro…
Trademark Registration and Renewal Services
Protect your brand with expert trademark registration and renewal services. Secure legal protection and peace of mind for your business.
The Trademark Helpline Reviews
Read The Trademark Helpline reviews: independent ratings, written reviews from UK businesses and client stories. UKIPO registered since 2008.
Supporting Our Partners
Partner with The Trademark Helpline to deliver UK and international trademark services. Flexible partnership models for agencies, solicitors, designers and consultants.
Trademark Opposition
Need to file a trademark opposition or defend your application against one? Expert UK support to protect your brand throughout the opposition process.
Our Trademark Services
Frequently asked questionsWhat is a Right Start trademark application?Right Start is a UK trademark application in two stages. You see the official examiner's feedback…
Temmy Portal
Temmy Portal: rendered by the TMH Class Pages plugin (assets/portal/temmy-portal-body.html). Edit the copy there, not here.
Trademark Renewal in the UK
UK trademarks last 10 years. Renew up to 6 months before expiry, or 6 months late with a £60 fee. Official fees, deadlines and how we can help.
Article27 Aug 2026What Happens to a Trademark in Administration?
What happens to a trademark in administration? Who owns it, how administrators sell brands, what buyers really get and why recording the transfer matters.
Trademark Cost Calculator
Free tool · No sign up What will your trademark actually cost? Work out the real cost of protecting your brand, in the UK…
Article6 Aug 2026What Is a TM7A Notice of Threatened Opposition?
A TM7A notice of threatened opposition gives someone an extra month to oppose your UK trademark. What it means and the opposition timeline, stage by stage.
FAQ24 Jul 2026How Do I Check If a Name Is Trademarked?
How to check if a name is trademarked: search the UK register and each country you trade in, look for similar names, check your logo and unregistered use.
News10 Jul 2026When Your Competitor Copies Your Logo: The Anthropic v Abnormal AI Case
What the Anthropic v Abnormal AI case teaches about logo trademark infringement, brand protection and why registering your trademark early matters.
International Trademark Registration
Our specialists manage your Global Trademark Registration across multiple countries, providing expert advice and clear guidance on International Trademark Cost.
Social Media Takedowns Services
Need a social media takedown service? We remove fake accounts, impersonation, and trademark infringement across all major platforms. Expert support, fast results.
News4 Nov 2024Trademark Owner does the right thing! The story of ‘Pho’
One thing we always advocate for is mediation over legal action, trying to reach a compromise without going to court usually saves time and…
Trademark Cancellations
Need to cancel a trademark or facing a third-party cancellation? We handle voluntary removals and defend against cancellation actions on the UK register.
Article28 Sep 2026Are Trademarks a Metaphor for Life?
Can a trademark stop someone using your brand? Not physically, any more than a speed limit stops speeding. Why registration still deters, and how it fits in.
Goods and Services Classes
Your trademark only protects the goods and services you claimed. Four free tools to find your classes and the exact wording the UK IPO has already accepted.
Article26 Aug 2026Someone in Another Country Is Using My Brand. Can I Stop Them?
A UK trademark is a territorial right and stops at the border. What you can do when a business overseas uses your name, and where you should be registered.
News25 Aug 2026Why Is OpenAI’s ChatGPT Trademark Being Opposed in Australia?
OpenAI's ChatGPT trademark has been opposed in Australia by the owner of the GPT property group. How oppositions work there and what it means for UK brands.
News22 Jul 2026Scam Warning: MA & Co Law, Have You Received a “Legal Notice on Business Name and Domain Rights Conflict”?
A trademark warning email from "MA & Co Law" gives you 48 hours to respond. Here is what we found when we checked the firm, the solicitor and the website.
Article3 Jul 2026Does Your Trademark Cover AI Now Your Business Uses It?
Does your trademark cover AI now your business uses it? Using AI vs selling AI, which classes cover AI software and services, and a simple check to run.
News24 Jun 2026Scam Warning: Trademark Dept, Have You Received A UK Trademark Registration Email?
Have you received a UK trademark registration email from Trademark Dept? Read our warning about urgent trademark emails, UKIPO filing claims, dollar pricing and comm…
Article29 May 2026What Can You Do If the IPO Objects to Your Trademark?
Had a trademark objection from the IPO? What it means, your two-month deadline, the options for responding and what happens at an ex parte hearing.
Trademark Guides
Download any of our Free Trademark Guides Free Trademark Guide Download Guide Trademarks for Accountants Download Guide Trademarks for Brand Agencies Download Guide…
Trademark Representation and Protection
Need to protect your trademark from scams, infringement, and missed deadlines? Our trademark representation service handles monitoring, renewals, and disputes on you…
Article28 Oct 2025How to Spot Trademark Scams Before They Cost You
Update — August 2026: Companies House and the IPO have issued a joint warning, and the scam has widened Since this article was published,…
Design Registration and Renewal Services
Protect how your product looks with UK design registration. Covers shapes, patterns, and packaging. Easy renewal every 5 years. Not sure about trademarking a design?…
News11 Jun 2025Trademarking Shapes? – Toblerone’s Triangular Triumph: How a Chocolate Shape Made Trademark History
Let’s be honest, when you think of Toblerone, you aren’t thinking about nougat, you probably are thinking about chocolate BUT you are definitely thinking…
3 Feb 2025A Stress-Free Experience with The Trademark Helpline: Isabel’s Free From Success Story
Discover Isabel's stress-free trademark registration success with The Trademark Helpline. Experience expert guidance, seamless communication, and top-notch trademark…
Trademark Clearance Audit Services
Safeguard your brand with trademark clearance audit services starting at £49+VAT. Analyse trademarks, social media, domains, and business registers.
Trademark Cease and Desist Services
Received a trademark cease and desist letter, or need to send one? We draft, send, and respond to cease and desist notices to protect your brand and resolve disputes.
A Guide to European Community Trademarks
Learn how European Community Trademarks (now EU Trademarks) work, their benefits, and how to register your brand across the EU with this practical guide.
Trademark Monitoring & Alert Services
Monitor your trademark across UK, EU, and international registers. Get alerts when similar marks are filed so you can act fast and protect your brand.
News4 Jul 2024The Importance of Trademark Protection – Lessons from Nike vs BAPE
Safeguard your fashion brand with effective trademark protection, inspired by the Nike vs. BAPE case. Ensure continuous enforcement, quality control, and strategic s…
Article23 May 2024Urgent Notice for Clients of IPOA Ltd
This matter first came to our attention after we were contacted by a former client of IPOA Limited whose trademark had missed its renewal deadline.
FAQ10 Oct 2026Is my business name too similar to one that already exists, could I be infringing?
Could your business name infringe an existing brand? How similarity is judged, why a clear Companies House check is not enough, and how to check first.
Trademark FAQs
Plain answers to the questions UK businesses ask most about trademarks: costs, classes, ownership, disputes and scams. Search your name free.
Article24 Aug 2026Why Do Some Brands Have Different Names in Different Countries?
Why do some brands have different names in different countries? Hungry Jack's, Lynx and Walkers explained, and how to check your name before you expand.
EU Trademark Registration
EU trademark registration made simple: one EU trademark application protects your brand across all 27 EU member states. UK specialists since 2008, fixed fee.
News25 Jun 2026Scam Warning: Alethea Law Trademark Website, Possible Impersonation Scam?
A client has recently brought another trademark related website to our attention. This one is slightly different from some of the other examples we…
News23 Jun 2026Gymshark Just Blocked a Copycat Called ‘GymBull’, and Why That Matters for Smaller Brands
Gymshark started life in a garage in Solihull, and this month it blocked a copycat trademark called ‘GymBull’. The garage bit is the part…
News15 Jun 2026Scam Warning: Prestige Marks and Trademark Axis, Have You Received An Email?
Over the years, we have seen plenty of trademark scams. Some arrive by post. Some arrive by email. Some look like invoices. Others look…
News12 Jun 2026Can You Use AI-Generated Evidence in a Trademark Dispute?
Can you use AI-generated evidence in a trademark dispute? What happened in our IPO opposition case, the ChatGPT decisions, and how to prepare real evidence.
News18 May 2026Scam Warning: Trademarks Filers and Trademark Genius
One of our clients has received a new trademark scam email from a business calling itself Trademarks Filers. The email claimed that another organisation…
News31 Mar 2026OMPS Trademark Scam Warning – Have you received a Trademark publication letter?
Learn how the OMPS trademark letter scam targets UK businesses with fake trademark publication invoices and misleading UKIPO-style correspondence. Discover the warni…
Article6 Feb 2026Who Manages Trademarks Within an Organisation?
Discover who manages trademarks in your organization. Expert trademark management services for businesses of all sizes. Free consultation available.
Article27 Jan 2026UK Trademark vs EU and International Trademarks: Understanding the Differences and Avoiding Costly Mistakes
Understand the differences between UK, EU and international trademarks, and learn how to avoid costly filing mistakes that leave your brand unprotected.
News22 Jul 2025VPS Trademark Scam Warning: Have you received a VPS trademark publication letter?
Learn how the VPS, WPS and TPS trademark letter scam targets UK businesses with fake trademark publication invoices using real UKIPO trademark details. Discover the…
News11 Jun 2025Why Nestlé Could Not Take a Break from Trouble When Trademarking the KitKat Shape
Nestlé wanted to protect the shape of KitKat’s, but the courts had other ideas. Even though millions do see the breakable bar with the…
3 Feb 2025Case Study – Grandma’s Kitchen
The Trademark Helpline client case study on Bolton based new business Grandma's Kitchen.
3 Feb 2025How can you make a trademark Unique? The story behind I Love Manchester’s Trademark
If you want a Lesson in trademark innovation and protection, the look no further than I Love Manchester, a company whose brand is the…
News16 Jan 2025EUIPA Trademark Scam: Have You Received a Letter from the “European Intellectual Property Agency”?
Received a letter from EUIPA? Learn how to spot this EU trademark scam, protect your brand, and what to do if you’ve already paid.
Ways to work with us
Discover flexible ways to work with our trademark experts. Choose support that fits your business—advice, filing, or full brand protection services.
Our Panel of Regulated Solicitors & Trademark Attorneys
Discover our panel of regulated solicitors and trademark attorneys providing expert advice on trademark registration and protection. Trusted, professional support ta…
Website Takedown Services
Expert website takedown services to remove counterfeit sites, trademark infringement, and unauthorised use of your brand. We handle the entire takedown process for you.
News26 Sep 2024Google Embroiled in Trademark Lawsuit Over ‘Gemini’ AI Branding
Even ‘Internet Giants’ like Google are not immune to trademark controversies! We often talk about how Google is one of the biggest advocates for…
Article28 Aug 2024What is Trademark Trolling?
Trademark trolling refers to the practice where individuals or entities exploit the trademark system by registering trademarks, often on common or generic terms, with…
Article28 Aug 2024Paul Dell vs Dell Inc: A Trademark Dispute
The trademark dispute between Dell Inc., the global technology giant, and Paul Dell, a British entrepreneur, centres around the use of the "Dell" name.…
News4 Jun 2024Nike Triumphs in Legal Battle Over Stripes in Germany
Discover the latest development in the Nike vs. Adidas trademark battle. A German court has partially overturned its ban, allowing Nike to feature three stripes on m…
News23 Aug 2021Manchester United to be renamed on Football Manager
Manchester United will be renamed on Football Manager games from FM22 onwards, following a trademark dispute with games giant Sega.
News27 Apr 2021McGregor looses fight to trademark his name for clothing line.
Connor McGregor news story by the trademark helpline. Conor McGregor has failed in a legal fight with a clothing firm over sportswear that bears his name.
What does a trademark monitoring report check?
A monitoring report looks across the places a conflicting brand is likely to appear. It covers new trademark applications and existing registrations at the Intellect…
How often is trademark monitoring carried out?
We carry out monitoring reports monthly, so there is always an opportunity to act early. That differs from a clearance audit, which is a one-off check before filing.…
Why does spotting trademark infringement early make a difference?
Most passing off is inadvertent rather than malicious, so the earlier a problem is found, the quicker and easier it usually is to resolve. Early notice of a conflict…
When was The Trademark Helpline founded, and by whom?
Jonathan Paton formed The Trademark Helpline in 2008. He was running a web marketing business at the time and saw small business clients being pressured by larger or…
Is The Trademark Helpline a firm of solicitors or trademark attorneys?
No. We are a UKIPO-registered trademark representative based in Altrincham, Greater Manchester, with 4,176 UK trademark registrations behind us. We handle searches,…
How does The Trademark Helpline approach protecting a brand?
We work in three stages: search, register, protect. Before anything is filed we check the trademark register, Companies House, domains, social media and marketplaces…
Where can I read independent reviews of The Trademark Helpline?
Our ratings are collected by independent review sites, including Trustist and Google, and each one links to its source so you can read the reviews for yourself. Acro…
What do clients say about trademark monitoring?
Several clients mention monitoring specifically. Rame Consulting said the service identified a trademark infringement within its first month, which led to prompt act…
What can other businesses learn from these client stories?
The stories cover a wide range of brands, from food and fitness to consultancy, timber and textiles, and from first UK applications to EU trademarks and renewals. Re…
What is trademark invalidation?
Invalidation is the legal procedure for challenging a trademark that the UK IPO or the EUIPO has already registered, where it looks like, sounds like or is spelled l…
What is the difference between a trademark opposition and an invalidation?
The difference is timing. An opposition challenges a trademark during its application stage, aiming to stop it being registered at all, which is why early detection…
What grounds can be used to invalidate a trademark?
The most common grounds are earlier rights, lack of distinctiveness and bad faith. Earlier rights apply where you own a prior trademark or were using a similar mark…
Which form is used to invalidate a UK trademark?
A UK invalidation is filed with the UK IPO on Form TM26(I). For an EU trademark, the equivalent is an Application for a Declaration of Invalidity at the EUIPO. We he…
On what grounds can a UK trademark be cancelled?
The most common ground is non-use: a trademark that has not been used for a continuous period of five years can be challenged and cancelled. A registration can also…
What is the difference between trademark cancellation and invalidation?
Cancellation generally applies to a trademark that was validly registered but should now be removed, for example because of non-use or a voluntary request. Invalidat…
How do I defend my trademark against a non-use cancellation?
The burden of proof sits with the owner, so the key is evidence that the trademark has been used within the past five years, or a valid reason for the lack of use. W…
Which form is used to cancel a UK trademark for non-use?
A non-use cancellation at the UK Intellectual Property Office is filed on Form TM26(N). For an EU trademark, the equivalent is an Application for Cancellation at the…
FAQ12 Oct 2026Someone is already using my business name, what can I do?
Do not contact or threaten the other business until the position has been properly assessed. Preserve evidence of what it is doing, including website pages, social m…
FAQ12 Oct 2026I’ve received a cease and desist letter, what do I do now?
Do not ignore the letter, do not panic and do not respond until the claim has been properly assessed. We have seen genuine deadlines missed because a letter was dism…
FAQ12 Oct 2026Is my company name automatically protected once it’s registered at Companies House?
No. Registering a company name at Companies House does not register it as a trademark or automatically give you exclusive rights to use it as a brand. A limited comp…
Could someone really register my business name and stop me using it?
Yes. The UK works on a first-to-file basis. If someone registers your name as a trademark before you do, they can hold the rights, even if you’ve traded under it for…
FAQ12 Oct 2026What actually happens if I never trademark my brand?
Possibly nothing happens immediately. The problem is that the need for trademark protection often becomes apparent only after the business has built something valuab…
FAQ12 Oct 2026Is it worth paying to trademark, or am I fine as I am?
Not every name needs to be registered as a trademark. The important question is what would happen to your business if you could no longer use the brand, or if somebo…
How much does it cost to register a trademark in the UK?
The UK IPO's official fee starts at £205 to register one class for ten years' protection, and rises with each additional class. That official fee is the cost of regi…
Can’t I just do it myself at the IPO?
You can file directly. But applications filed without professional input are almost twice as likely to be rejected at examination, usually over class selection or an…
Can’t I just copyright my business name instead?
No, and plenty of websites get this wrong. Copyright protects creative works like writing, music or artwork. It does not protect a name. To protect what your busines…
What are trademark classes, and which ones do I need?
Protection is divided into classes: defined groups of goods and services. You’re protected only in the classes you register, and they can’t be added later, so gettin…
FAQ12 Oct 2026When should I trademark, before or after I launch? Is it ever too late?
Not every business name needs to be registered as a trademark. If your brand, including your name, logo or tagline, is unique and important to your plans, you should…
How long does registration take, and am I exposed while I wait?
In a straightforward case, around four months from filing, assuming no examiner objection and no third-party opposition. Importantly, your protection dates back to y…
Should I register outside the UK too?
A UK trademark stops at the UK border. If you sell, or plan to sell, abroad, applying internationally within six months of your UK filing lets you claim your UK fili…
What is a Right Start trademark application?
Right Start is a UK trademark application in two stages. You see the official examiner's feedback before committing to the full application fee, which reduces the ri…
What is included in every trademark application?
Every application includes a full brand and trademark report, a telephone consultation to go through it, the application completed by an IP professional with a trade…
How is the cost of a trademark application worked out?
Every application is different, so we avoid one-size-fits-all prices. After a clearance audit you receive a specific quote setting out the official UKIPO fees and ou…
What is the difference between a trademark opposition and enforcement?
Oppositions and cancellations are formal proceedings at the UK IPO, used to stop a conflicting application or to remove a registration that should not be there. Enfo…
What free trademark tools does The Trademark Helpline offer?
We offer six free tools, open to everyone whether or not you are a client. They are a free trademark search, a trademark cost calculator, classes and terms helpers,…
What are the steps to protecting a trademark with The Trademark Helpline?
There are four. It starts with a free brand search to check whether your name looks available. Next, a specialist carries out an audit and maps the risks and options…
What is the Temmy Portal?
Temmy Portal is a free trademark dashboard that shows your UK and worldwide trademarks, renewal dates and register changes in one place, built from the official regi…
How does the trademark cost calculator work out a price?
The calculator prices your mark across more than 200 filing platforms and breaks the cost down by region, whether that is the UK alone, the UK and EU together or a w…
What trademark paralegal services are available to solicitors and IP attorneys?
Our paralegal team supports firms with the operational side of trademark work. That covers UK, EU and international clearance searches with structured reports, appli…
How does outsourced trademark paralegal support work in practice?
We act as an extension of your team, working efficiently, accurately and discreetly in the background. Your firm keeps the legal advice and the client relationship,…
Can a paralegal service coordinate trademark filings in several countries?
Yes. We give firms one point of contact for multi-country trademark filings, with access to trusted trademark attorneys worldwide. That reduces the duplication of ti…
What makes up the cost of a trademark?
There are two parts. Official register fees are set by each trademark office, rise with the number of classes you cover, and are paid straight to the office. Profess…
What is not included in a fixed trademark application price?
Renewals, which normally fall due every ten years, are not included, and neither is monitoring, or enforcing and defending the trademark if somebody tries to copy or…
How much is the brand audit before filing a trademark?
Our Brand Audit with review and consultation is normally £298, but you pay £99. The £99 is deducted from your fees if you choose us to register the trademark. If we…
Why does one trademark cost more than another?
Two things drive the number: classes and territories. Each extra class of goods or services adds to the official fee, and a UK registration protects the UK only, so…
What is the difference between a registered design and a trademark?
A trademark protects your brand name, logo or slogan. A registered design protects how a product looks: its shape, configuration, pattern or ornamentation, including…
How long does a UK registered design last?
A UK registered design can last up to 25 years, but it has to be renewed every five years to stay valid. That is different from a trademark, which renews every ten y…
How many designs can go in one UK design application?
A single UK application can include between one and ten designs, provided they fall within the same Locarno class. Each visually distinct version, such as a differen…
How long does it take to register a design in the UK?
Design registration is usually much faster than a trademark, often within two to three weeks, compared with a minimum of three to four months for a trademark. The pr…
FAQ12 Oct 2026Do I need separate UK and EU trademarks after Brexit?
If your brand matters in both the UK and the European Union, you generally need trademark protection covering both territories. A UK trademark does not protect you t…
What happens to my EU trademark if a country leaves the EU?
It only affects you if a country you rely on leaves, and the Brexit precedent is reassuring. When the UK left, the EUIPO and the UK IPO arranged for every existing E…
Can I convert my UK trademark into an EU trademark?
Not directly, they are separate rights, so you file a fresh EU application. The useful part is that if you file in the EU within six months of your UK filing date, y…
Do I need a UK trademark before applying for an EU one?
No. An EUTM is independent and you can file it directly. For a UK business it is often sensible to register in the UK first, since that is your home market, but it i…
How long does an EU trademark application take?
In a straightforward case with no opposition, usually around four to six months from filing through to registration. We give you a realistic timeline at the outset a…
Does an EU trademark cover the UK, Switzerland or Norway?
No. An EUTM covers the 27 EU member states only. The UK needs its own registration since Brexit, and non-EU countries such as Switzerland, Norway and Turkey each nee…
How much does an EU trademark cost?
The EUIPO official fee starts at €850 for one class filed online, with €50 for a second class and €150 for each further class. We confirm the exact official fees for…
Can a business outside the UK register an EU trademark through you?
Yes. A business based anywhere in the world that sells into Europe can protect its brand across all 27 EU states with one EUTM through us, with a single UK based poi…
FAQ12 Oct 2026Does a UK trademark protect me everywhere I sell, worldwide?
No. A UK trademark protects your brand in the United Kingdom and the Isle of Man. It does not automatically protect you in other countries, including places where yo…
How long does international trademark registration take?
It varies by country, but as a rough guide, many markets take somewhere between 6 and 18 months if there are no objections. Some are faster, some much slower. We giv…
How much does an international trademark cost?
There is no single figure, because every country sets its own official fee, from around RMB 300 in China to several hundred pounds in the US, EU or Canada. On top of…
Can I claim priority based on my UK trademark?
Yes. If you file abroad within six months of your UK filing date, you can usually claim that earlier UK date as your priority date. It does not guarantee acceptance,…
What if my application is rejected in one country?
A rejection in one country does not affect your registrations in the others. With local representation we can usually respond to the objection, amend the specificati…
Do I need to renew each country separately?
Trademarks generally renew every ten years, but the detail varies by country. In the United States, for example, you renew every ten years, and you must also file pr…
Which countries are not covered by the Madrid Protocol?
Most major economies are members, but some are not, so they need a direct national filing. Taiwan is not part of the system, and Hong Kong is not covered by mainland…
What is the difference between WIPO and a country’s trademark office?
The name is a little misleading. WIPO, the World Intellectual Property Organization, is a United Nations agency based in Geneva, not a trademark office, and it canno…
Can I apply internationally without a UK trademark first?
For a Madrid application you need a home application or registration to base it on, which for a UK business is usually the UK mark. You can file directly in individu…
What trademark partnership options are there for agencies and advisers?
We offer three main models. Introducers refer clients and we manage them, with rewards for the introducer and discounts for the client. Resellers sell our services a…
Which partnership model suits which type of business?
Introducer partnerships are favoured by accountants and business advisers who want to refer clients without managing the work. Reseller partnerships are favoured by…
Why do professional firms add trademark services?
Many of their clients have a name, logo or tagline worth protecting, but trademark work is research heavy and time consuming to handle in house. Errors on applicatio…
What is acquired distinctiveness?
Acquired distinctiveness arises where a mark that may originally have been descriptive becomes registrable because, through long and consistent use, consumers associ…
Can a descriptive brand become registrable over time?
In some circumstances, yes. If a brand has been used extensively and has built recognition in the marketplace, it may acquire distinctiveness. This is not automatic…
What is a trademark clearance audit?
A trademark clearance audit is a structured review carried out before filing. It goes beyond a basic register search and can include checks of overseas trademarks, domain name…
What does a trademark clearance audit include?
An audit typically reviews UK and relevant overseas registers, assesses class overlap, considers potential marketplace and domain conflicts and evaluates commercial…
Why should I carry out an audit before filing?
An audit reduces the likelihood of avoidable objections or opposition. It allows you to assess risk before investing in official fees and branding. Many examination…
Do I need a consultation before applying?
You are not required to have a consultation before filing. However, many clients find that a short discussion over the phone or on teams, provides clarity and preven…
Do you offer a free trademark consultation?
Yes. We offer a free initial consultation to understand your circumstances and outline appropriate next steps. The purpose is to provide clarity on the trademark pro…
Do I need to renew my trademark?
Yes. Renewal is required every ten years to maintain protection. Failure to renew may result in the mark lapsing and in the worst case, opportunists registering your…
What happens if my trademark expires?
If a trademark expires, there is typically a limited grace period during which it may be restored upon payment of additional fees. If that period passes, protection…
Can I restore an expired trademark?
In some cases, yes, provided action is taken within the statutory grace period. Restoration is not automatic and timing is important. This is why as representatives…
How much does trademarking cost?
Trademark registration costs can vary depending on your specific requirements, including the number of goods and services classes you need and the countries you wish…
What are the ways to work with The Trademark Helpline?
There are three options. Self Service suits people on a budget who want initial guidance: we carry out the research through our Online Trademark Clearance Audit and…
What happens if there is a problem with my application under Application Services?
Under Application Services we do the heavy lifting on your trademark application, and if any issues come up with it, we have you covered. That suits applicants who p…
Who is a trademark retainer service for?
A retainer suits trademark owners whose brand, tagline, website or social handle holds significant value. It provides ongoing monitoring and representation, and if a…
What topics do The Trademark Helpline videos cover?
The library of more than 120 videos and shorts gives plain-English guidance on registering, protecting and defending a brand in the UK and worldwide. Topics include…
Can a person trademark their own face or likeness?
It is more complicated in the UK than many people assume. Personal names can be registered as trademarks, which matters for founder-led and influencer brands, and so…
Why does a trademark still need monitoring after registration?
Registration gives you a right to enforce, but on its own it does not stop anyone copying your brand. Copycat applications, company names, domains and social account…
What can I do if I cannot contact my trademark representative?
Start by checking the register to see who is listed as your representative and when your trademarks are due for renewal. If you cannot reach the firm, it is worth ac…
What happens if official trademark notices go unanswered?
Notices such as cancellations, objections and renewal reminders often carry deadlines. If they are sent to a representative who does not respond or pass them on, a t…
Can I change my trademark representative if I am unhappy with the service?
Yes. Trademark owners can appoint a different representative. If you are no longer satisfied with the service you receive, you can book a free 15-minute chat with ou…
How do I transfer my trademark representation to The Trademark Helpline?
The process takes four steps. We provide a complete list of your current UK trademarks, then pre-fill the change of representative form, TM33, which you check before…
Why do trademark owners change representative?
Owners move for a range of reasons. Some want more than a filing service, with monitoring and enforcement support once the mark is registered. Others want renewals t…
What does trademark representation include?
Representation includes monitoring as standard, covering company name filings, domain registrations and social handles as well as the trademark register. Renewals ar…
Is my trademark at risk while representation is transferred?
No. Changing representative changes who receives official correspondence and manages deadlines, while the trademark itself stays registered to you. We handle the sub…
Is a trademark an asset on a business's balance sheet?
Yes. A trademark is an asset rather than just a cost. It can appear on the balance sheet, and it can be sold, licensed, charged or inherited. Buyers check who owns t…
Why does trademark ownership matter when a client sells their business?
The brand is often a large part of what is being bought, so due diligence looks at it early. The trademark belongs to whoever is named as proprietor on the register,…
What kinds of names can be protected as a trademark?
A trademark can protect a business name, a product name, a brand name or the name behind a domain. Registering a company at Companies House or buying a domain does n…
Do I need to trademark a product name as well as my business name?
It depends where the value sits. If customers buy the house brand, protecting the business name may be enough. If individual product names carry their own recognitio…
When is a UK trademark due for renewal?
A UK trademark is due for renewal ten years from its filing date, the day the application was made, not the day it was registered. For most trademarks that is a few…
How much does it cost to renew a UK trademark?
The UK IPO's renewal fee is £245 for the first class and £60 for each extra class. Renewing up to six months after expiry adds a £60 late fee. Restoration between si…
Do I need proof of use to renew a UK trademark?
No. Renewing a UK trademark does not require evidence of use. However, once a trademark has been registered for five years, use starts to matter: if you enforce it o…
Can I add goods, services or a new logo when renewing a trademark?
No. At renewal you can remove classes, goods or services, but you cannot add anything. New goods, new services, a new logo or a different version of the name all nee…
What does a trademark registration service include?
Our registration service covers each step of the process. We carry out thorough searches to identify potential conflicts, help classify your goods or services correc…
How does a trademark renewal service work?
Trademarks have to be renewed periodically to keep their legal protection. We notify you well in advance of each renewal deadline, manage the paperwork and submissio…
Can representation package hours be used for registrations and renewals?
Yes. Clients with a monthly representation package can use their allocated hours for trademark registrations and renewals, so they only pay the official fees charged…
What are the benefits of registering a trademark?
A registered trademark strengthens your brand and gives a solid foundation for building the company's reputation. It secures the exclusive right to own and use the m…
Is registering a trademark the only way to get exclusive rights to a name?
Yes. It is a common misconception that registering a company at Companies House gives the same security as a trademark. It does not. Companies House records a legal…
Does a trademark protect my name in every industry?
No. A trademark gives exclusive rights in the classes of goods and services it is registered for. Another business may be able to use the same name in an unrelated a…
Which free trademark guides can I download?
Six free guides are available to download: a general Free Trademark Guide, Trademarks for Accountants, Trademarks for Brand Agencies, Trademarks for Designers, Trade…
What are the main types of intellectual property?
The main types each protect something different. A trademark protects what a business is called, such as its name or logo, in specific classes of goods and services.…
Why do accountants, designers and lawyers need to understand trademarks?
Their clients' names, logos and taglines are often among the most valuable things the business owns, yet many owners assume a company registration or a domain protec…
What does a trademark clearance audit check beyond the trademark register?
A clearance audit goes further than a basic search. Alongside worldwide trademark registers, we check social media platforms for use of your name or logo, domain nam…
How much does a trademark clearance audit cost?
Our clearance audits start from £99. If you go ahead with the trademark registration through us, the full cost of the audit is deducted from your application fees. T…
What happens if the audit suggests not filing the trademark?
If you decide not to proceed after reviewing the results, we offer a second full brand audit on a different brand, free of charge. That gives you the chance to test…
Can my company name infringe someone else's trademark?
Yes. Companies House does not check the trademark register, so it can accept a company name that another business has already registered as a trademark. If that happ…
How can a sole trader protect a business name?
Sole traders and partnerships do not register their business name anywhere, so without a trademark the only protection is a passing off claim. That means proving you…
Can I trademark a business name that describes what I do?
Usually not. Names that simply describe the business, such as Best Plumbing or Manchester Accountants, are normally refused. Distinctive, invented or unexpected name…
Is it better to register a business name as words or as a logo?
Start with the name as words. A word trademark protects the name in any lettering, colour or design, while a logo registration protects only that particular design,…
How does a registered trademark help remove a fake social media account?
A registered trademark proves ownership of your brand, which gives a clear basis for a formal complaint to the platform. With it, infringing content, handles and acc…
What is the social media takedown process?
There are five stages. We assess the content or account to confirm it breaches your rights, gather evidence including proof of trademark ownership, and file a formal…
When might a business need a social media takedown?
Common reasons include impersonation accounts using your name or logo, handles or usernames containing your registered trademark, accounts promoting counterfeit prod…
What is a white label trademark service?
A white label trademark service lets a firm offer trademark and intellectual property services entirely under its own brand. The firm controls pricing, positioning a…
What does white label back-office support include?
It includes pre-registration trademark searches, application preparation and filing, monitoring, renewals and ongoing trademark management, support with enforcement,…
How can a firm earn recurring income from trademark services?
Trademarks create ongoing needs after registration. Renewals and monitoring generate recurring income, and oppositions, enforcement actions and other disputes create…
How does the trademark introducer programme work?
You refer a client to The Trademark Helpline, and we manage the client relationship and deliver the trademark service directly. There is no need for legal knowledge,…
How are trademark introducers rewarded?
Introducers can choose referral rewards, paid to a personal Mastercard, or discounted trademark services. Clients referred through the programme also receive discoun…
What do clients referred by an introducer receive?
Referred clients get fast and accurate trademark searches, end-to-end handling of their trademark registration, ongoing monitoring and enforcement support, and clear…
How does a trademark reseller programme work?
As a reseller, you manage the client relationship and set your own pricing, while we carry out the trademark search, application and protection work behind the scene…
Do trademark resellers need legal training?
No. Resellers do not need legal training, in-house IP expertise or additional staff. We provide the expert trademark delivery, reporting and ongoing support. The mod…
Which trademark services can a reseller offer clients?
Resellers can offer a complete UK and international service. That includes combined clearance searches across UK, EU and international registers, domain names, Compa…
When does The Trademark Helpline involve solicitors or trademark attorneys?
We bring in our panel of regulated solicitors and trademark attorneys when a matter goes beyond our in-house support. Typical examples are giving more weight to a ce…
Who manages my case if a panel solicitor is involved?
Your account manager at The Trademark Helpline stays your central point of contact. We coordinate communication between you, the panel and any overseas trademark off…
Do I need a local representative to file a trademark abroad?
Often, yes. Overseas offices, including the EU Intellectual Property Office, frequently require applicants to work through a local representative. In those cases our…
What are the main steps to registering a UK trademark?
Most applications follow the same path. Search the register first, including for similar names, then decide what to protect and in which classes of goods and service…
Why is a trademark worth more than a registered company name?
Companies House and the trademark register are separate systems. Registering a company stops another company incorporating under the identical name, but it does not…
How much does ad hoc trademark support cost?
Our hourly rates for discretionary support range from £49 to £99 per hour. That covers work such as unforeseen trademark disputes, enforcement action and practical b…
What is the best first step when a trademark dispute arises without warning?
Get the position assessed early, before replying or committing to a course of action. Options narrow quickly once positions harden, and in our experience the situati…
Does The Trademark Helpline help with anything beyond trademarks?
Yes. Alongside trademark enforcement and advice, we share insight on direct marketing and SEO, social and native advertising, HR support and business coaching, and f…
What is a website takedown service?
A website takedown service identifies online use that infringes your rights and works to have it removed from websites, search engines and the platforms where it is…
What happens if a website owner refuses to remove infringing content?
If the infringing party does not co-operate, the matter can be escalated. As the trademark owner, and through our representation, you can ask the relevant hosting pl…
Can a trademark help recover a copycat domain name?
It can. One client's first monitoring report found an infringing domain registered by a former supplier. On our advice, they complained to Nominet, which administers…
Are most website infringements deliberate?
In our experience, most infringements are inadvertent rather than malicious. Intent is often a factor when gathering evidence, and it usually shapes the approach. We…
How often are UK trademark applications opposed?
Formal opposition is relatively rare. Figures drawn from the public UK register, covering a settled group of 1,340,875 marks filed between 2015 and 2023, show around…
Can I track my trademark application online?
Yes. We set your application live on your Temmy portal, so you can see exactly where it is in the process in real time. If you need login details, just ask and we wi…
How can I keep my home address off the trademark register?
Our representation service, from £14 a month, includes our Care of Address. It keeps your home address off the public trademark register and cuts scam mail at source…
FAQ12 Oct 2026Can I register a trademark myself, or do I need a trademark attorney?
You can file it yourself. On the public register, self-filed applications reach registration about 84.5% of the time and attorney filings 97.0%. In 2026, 98% of our…
How do I register a trademark in the UK?
Search first, then decide what to protect and in which categories, then file with the UK Intellectual Property Office. Examination takes a couple of months, then two…
I paid someone to file my trademark and it was never submitted. What now?
More common than it should be. Check the register first, because the application may simply be pending rather than missing. If it was never filed, you need the posit…
FAQ10 Oct 2026What are trademark classes, and which one(s) do I actually need?
Trademark classes are the 45 categories your trademark covers. Why the terms you claim matter, and how to choose classes that fit the business you are building.
Do I need to renew my trademark?
Yes. Renewal is required every ten years to maintain protection. Failure to renew may result in the mark lapsing and in the worst case, opportunists registering your…
What happens if my trademark expires?
If a trademark expires, there is typically a limited grace period during which it may be restored upon payment of additional fees. If that period passes, protection…
Can I restore an expired trademark?
In some cases, yes, provided action is taken within the statutory grace period. Restoration is not automatic and timing is important. This is why as representatives…
What is trademark infringement?
Trademark infringement occurs where someone uses a mark that is identical or confusingly similar to a registered trademark in relation to similar goods or services.…
What is passing off?
Passing off is a legal claim that may arise where a business has built goodwill in a brand but does not have a registered trademark. To succeed, it generally require…
What should I do if someone copies my brand?
The appropriate response depends on whether you hold a registered trademark and the nature of the copying. In many cases, early and proportionate contact can resolve…
What is a cease and desist letter?
A cease and desist letter is a formal communication requesting that another party stops using a mark or brand you believe infringes your rights. It outlines your pos…
Should I send a cease and desist letter?
In many situations, a well-drafted letter can resolve a dispute at an early stage. However, sending formal correspondence without first assessing the strength of you…
How much does it cost to deal with a trademark opposition or infringement?
The official UK IPO fees for filing a dispute are relatively low, typically starting from around £80. However, the overall cost can vary significantly depending on w…
FAQ2 Oct 2026Can someone trademark a name I’m already using and force me to stop?
Yes, potentially, but not simply because they filed an application. Applying first can give them a significant advantage, but it does not automatically erase your ea…
How do I reduce the scam emails and letters I receive?
Appoint a representative and use our Care of Address, so your own address is hidden from the public register. That cuts the mail at source, and it is included in rep…
How can I tell a genuine IPO letter from a scam?
The IPO will not chase you for payment via a random letter with a foreign bank account. Be wary of urgency, odd logos and unfamiliar web addresses. When in doubt, ch…
I think I have paid a scam, what should I do?
Stop any further payments, keep the correspondence, and contact us, we will help you work out what it was and what to do next.
Can I get a lapsed mark back?
Possibly, within a limited restoration window after expiry, but it is time-sensitive, so contact us as soon as you realise.
Does “Dead” mean my mark was rejected?
No, “Dead” simply means it is no longer live, usually because it was not renewed. It does not imply anything was wrong with the original application.
How do I protect my mark from cancellation?
Use it genuinely and keep dated evidence of how and where. Non-use for five years is the most common ground for removal.
Someone is trying to cancel my mark, what now?
Treat it like an opposition: strict deadlines, proper evidence. Get advice quickly, it is defensible with the right response.
Can I save my application instead of withdrawing?
Sometimes, narrowing the goods/services or arguing the point can rescue it. Check with us before you withdraw anything; withdrawal is final.
How much does it cost to defend an opposition?
It depends on the case, but it is far less than losing the brand you have built. Our representation packages start from £14/month and include triaging and guiding yo…
Can an opposition be settled without a fight?
Yes, many settle by agreement, often by narrowing the goods or services so both marks can coexist. We negotiate these regularly.
Can I appeal a refusal?
Often yes, or you may be able to amend or refile a better-prepared application. We can review the refusal reason and advise the best route.
How do I avoid refusal next time?
A proper clearance search and a well-drafted specification before filing prevent most refusals. That groundwork is part of what representation covers.
Can I respond to an objection myself?
You can, but the quality of the argument decides the outcome, and many unrepresented applicants end up withdrawing because they cannot answer it effectively. We draf…
Does an objection mean I have lost my application?
No, it is a request to argue or amend, not a refusal. You usually have two months to respond. Do not ignore it, though: no response means the application is treated…
What happens if I miss my renewal?
Your mark expires and, after a short grace period, is removed from the register — and the name can become available to others. There is a limited window to restore i…
Are renewal-reminder letters genuine?
Many are not. Scam “renewal” letters with urgent deadlines and bank details are extremely common. Always check with us before paying anything.
What happens if somebody applies for a similar trademark?
Their application is published for two months before it registers — that is your window to object. Monitoring alerts you in time to act; without it, you may only fin…
What happens if somebody starts trading with the same name?
That may be infringement of your registered rights. You can enforce them — typically a cease-and-desist first — but only if you catch it. Monitoring social media, do…
How do I monitor trademarks, social media and domains?
Register “watch” services flag new look-alike applications; you can also monitor company names, domains, marketplaces and social handles. We bundle monitoring into r…
What happens if somebody applies for a similar trademark?
If you are actively monitoring, you will be alerted while their application is published and can oppose it before it registers. Without monitoring, a confusingly sim…
What if somebody starts trading under my name?
As a registered owner you have the right to stop them — usually starting with a cease-and-desist, escalating if needed. But you have to spot it first, which is where…
Do I have to renew?
Yes — every ten years. We can manage renewals so your protection never lapses by accident.
Someone has opposed my mark — what should I do first?
Do not reply to anything or agree to anything before taking advice. Contact us and we will assess who is opposing and on what grounds, then recommend whether to defe…
Can I defend an opposition myself?
You can, but unrepresented applicants lose around three out of four. Proper handling — evidence, argument and on-time filings — changes the odds dramatically.
What happens if I receive an objection during publication?
An objection after publication is an opposition — a third party formally challenging your mark. There are strict deadlines and it needs a proper, evidenced response.…
How long is the opposition window?
Two months from publication, extendable to three if someone files a notice of threatened opposition. You can see the exact dates on your portal.
Will I get even more scam mail now?
Often, yes — publication makes you more visible. A representative’s Care of Address keeps your details off the register and reduces it.
What do I do if it goes past 21 days at examination?
It usually means the examiner has raised an objection. You will need to engage with the IPO directly, and if significant changes are required you may have to amend o…
What are “absolute” and “relative” grounds?
Absolute grounds are about your mark itself (is it distinctive, or too descriptive?). Relative grounds are about clashes with earlier marks. The examiner checks both.
Can an objection be overcome?
Often, yes — with a well-argued response or a sensible amendment. This is exactly the kind of thing a representative drafts day to day; packages start from £14/month.
Why am I suddenly getting official-looking letters?
Your name and address are now on the public register, so private companies target you with fee-paying ‘offers’. Most are scams. A representative’s Care of Address ke…
Can I change my application now it's filed?
You can narrow what you’ve applied for, but you can’t broaden it or swap the mark. That’s why getting it right before filing matters - if you’re unsure, talk to us b…
Do I need to do anything right now?
No. The IPO begins examination automatically. If you’re with us, we watch it for you and step in if anything needs a response.
FAQ30 Sep 2026I got a trademark renewal letter or invoice. Is it a scam?
It could be genuine, misleading or an outright scam. That uncertainty is precisely why it is often easier to have an experienced trademark representative who knows t…
FAQ30 Sep 2026What happens if someone copies my logo, can I sue?
Yes, potentially, but legal escalation can be expensive and should generally be treated as an enforcement step of last resort. We know that the first reaction when s…
How to Trademark a Business Name in the UK
A company name at Companies House isn't a trademark. How to protect your business name in the UK: what it costs, how long it takes, and a free search.
Why should I run a trademark search first?
Honestly, it's the cheapest way to avoid a very expensive mistake. If you spot an existing or similar name before you invest, you can change direction early, rather…
What does a free trademark search actually tell me?
It's an initial screening of the UK Intellectual Property Office register. It brings up the most obvious identical or similar names, so you get a quick, early sense…
What are trademark classes?
Classes set out the goods and services your mark covers. There are 45 in the UK, each with plenty of terms. Two identical names can often sit happily in different cl…
If my trademark search is clear, am I okay to apply for a trademark?
If you're on a budget, it's certainly better than doing nothing. But it's only the first step, not a full trademark clearance audit. We always recommend comprehensive Audit an…
Is a free search the same as a full trademark clearance audit?
Not quite. The free search picks up obvious issues on the UK register. A brand audit goes much wider, covering international registers, Companies House, domains and…
What happens if you spot a potential conflict?
Try not to worry. A similar name isn't automatically a problem. We'll help you work out whether it's a genuine conflict, and where it's appropriate, we can look at a…
FAQ25 Sep 2026Can I use a business name that isn’t trademarked, or one that’s already taken?
The question is not simply whether you can use the name, it is whether you should. Companies House will not normally incorporate a company using the same name as one…
FAQ25 Sep 2026Can I just copyright my business name instead?
Copyright does not normally protect a business name in the UK. See what copyright covers, what a trademark protects and which protection fits your brand.
FAQ25 Sep 2026What would it cost me to rebrand if I am forced to change my name?
There is no standard cost for a forced rebrand. See what a name change really touches, from stock to search visibility, and how TMH reduces the risk.
FAQ25 Sep 2026How much is my brand or trademark actually worth?
What is your brand or trademark worth? See the factors that drive trademark value and how TMH prepares the asset for a buyer, investor or lender.
Article23 Sep 2026Can You Protect Your Brand Abroad Later? How the Trademark Priority Period Works
How the trademark priority period works: file in the UK first, then take six months to file abroad and keep your original date. Apple's iPhone Duo shows how.
Article17 Sep 2026Who Should Own a Trademark: You or Your Company?
Should you or your company own the trademark? Learn how personal, company, holding company and joint ownership affect control, licensing and sale.
News17 Sep 2026Can You Sue Someone for Copying Your Brand? What Louboutin v YSL Actually Decided
If someone copies your brand, can you actually sue? What Louboutin’s red sole case decided, what a registration really gives you, and when it won’t be enough.
Article17 Sep 2026Trademarks When Selling or Buying a Business
A buyer isn’t just buying your sales and customer list, they’re buying the right to keep trading under your brand. What to check before a sale, on either side.
Article15 Sep 2026Airbnb v bnb-side: How Far Can Trademark Rights Extend Over Descriptive Words?
Airbnb has opposed the UK trademark applications for bnb-side. We look at the dispute, descriptive terms, famous trademarks and how far brand rights can extend.
FAQ15 Sep 2026Can You See What Trademarks Your Competitors Are Filing?
Yes. How a competitor trademark search works on the UK register, what new filings reveal and hide, and how monitoring keeps watch for you from £14 a month.
News7 Sep 2026The Trademark Helpline launches enhanced client monitoring, portal access and new business-support services
New fortnightly UK trademark monitoring reports, a client portal and watchlists. What The Trademark Helpline does behind the scenes, and what changes next.
Article2 Sep 2026If Your Business Partner Walked Tomorrow, Who Owns the Brand Name?
Whoever is named on the register owns the trademark, not whoever built the brand. What happens when a co-founder leaves, and how to fix ownership before it matters.
FAQ1 Sep 2026What Is a Trademark Coexistence Agreement?
What is a trademark coexistence agreement? How two businesses share a similar name, what the agreement covers, and why it needs to plan for growth.
Article28 Aug 2026The Name Was Free at Companies House. Does That Mean I Can Use It?
A Companies House check only confirms no other company holds that exact name. It does not check the trademark register. How to find out if a name is really free.
News21 Aug 2026Scam Warning: St Nic’s Legal Services, Have You Received a “Legal Notice on Business Name and Domain Rights Conflict”?
Received a “Legal Notice on Business Name and Domain Rights Conflict” from St Nic’s Legal Services? Read the warning signs before replying or paying.
Trademark Class Builder
News20 Aug 2026Supermac’s Beat McDonald’s at the UK Registry. Here’s What That Says About Names That Look Too Similar
Is my business name too similar to one that already exists? A UK registry decision shows a shared word is not enough on its own. What actually decides it.
Article20 Aug 2026Can a Trademark Be Split in Two? What a Dead GUINNESS Registration Shows About Brand Ownership
One GUINNESS registration became two, owned by different Diageo companies, with the 2001 filing date intact. How partial assignment works and when it matters.
FAQ18 Aug 2026Should You Trademark a Name and Logo Separately?
Should you trademark a name and logo separately? Why a logo registration rarely protects the name inside it, what each covers, and what to protect first.
Article18 Aug 2026Can You Lose a Trademark If You Don’t Use It? Yes, and 2026 Has Made the Risk More Real
Can you lose a trademark if you don't use it? Yes. After five years of non-use a UK trademark can be revoked, and EU use no longer saves a comparable UK mark.
Article17 Aug 2026Can Someone Steal My Business Name?
Yes, someone can register your business name as a trademark even if you have traded for years. Here is how first-to-file works in the UK and how to protect your name.
Article14 Aug 2026Can a Sponsor or Licensee Damage Your Brand?
Can a sponsor or licensee damage your brand? What Burnley's shirt deal shows, what UK law lets you control and what a trademark licensing agreement needs.
News13 Aug 2026Jersey Just Dropped Out of UK International Trademark Registrations: It’s a Small Change That Makes a Bigger Point
From 1 August, Jersey is no longer covered by the UK designation of an international trademark registration. What changed, who it affects, and what to check.
Article11 Aug 2026Do You Need a Trademark Before You Franchise Your Business?
Do you need a trademark before you franchise? Why the franchisor needs to own the brand, how franchisee licences work, and five checks to run before you sell.
Article5 Aug 2026What Happens After Your Trademark Is Registered?
What happens after trademark registration? Renewal every ten years, the five-year use rule, monitoring, the ® symbol, record changes and fake renewal letters.
News3 Aug 2026Scam Warning: Trademarkium, Have You Received a “UK Registration Documentation” Email?
Received a UK Registration Documentation email from Trademarkium? Here is what we found about the sender, the tactics, and what to check before you pay anyone.
Industry Trademark Report
Free sector report Free UK Trademark Sector Report See how companies in your industry protect their brand names, and which goods and services classes…
Article30 Jul 2026Can You Update a Trademark When Your Business Changes?
Can you update a trademark? You cannot add goods or services to a UK registration. When a business change needs a new filing, and why an annual review helps.
Article28 Jul 2026Should You Trademark a Product Name as Well as Your Business Name?
Should you trademark a product name as well as your business name? What Coca-Cola's SPRICY filing shows, which names to protect and when to file in the UK.
27 Jul 2026More than a name: the story behind THE AESTHETICOLOGIST®
Some trademarks are about a business name. Some are about a product. Some are about protecting a phrase before someone else gets too close.…
Article23 Jul 2026Should You Check a Name Can Be Trademarked Before You Rebrand?
Why a trademark check before a rebrand saves money: how to test whether a new name or logo can be registered, and what to do before the designer starts.
Article21 Jul 2026Can You Trademark a Descriptive Name for Your Business?
Can you trademark a descriptive name? Why the IPO objects, how We Buy Any Car was registered, and three routes to protecting a name that says what you sell.
Article16 Jul 2026How Should You Word a Trademark Specification?
How to word a trademark specification: clear goods and services terms, the IPO's approved wording, overbroad claims after SkyKick, and the steps to file.
News15 Jul 2026Trademark Decisions Are Business Risk Decisions: Lessons from 4,176 UK Registrations
After 4,176 UK registrations, one lesson stands out: the best trademark strategy starts with the cost of failure, not the cost of filing. Here is why.
News14 Jul 2026First to File vs First to Use: The Question Every Brand Owner Should Ask After Anthropic v Abnormal AI
Anthropic filed eight months after Abnormal AI and is now fighting for its name in court. Why first to file beats first to use, and how to protect your brand.
FAQ10 Jul 2026Do Trademarks Expire If You Miss the Renewal?
Do trademarks expire? A UK mark lasts ten years. What happens if you miss renewal: the six-month late period, the fees, and the restoration route after that.
FAQ9 Jul 2026TM or ®: Which Trademark Symbol Can You Use?
Which trademark symbol can you use? ™ is fine from day one, ® only once registered. Why misusing ® is an offence under section 95 of the Trade Marks Act 1994.
Self-Service vs The Trademark Helpline vs a Trademark Attorney
The honest comparison Doing it yourself, using us, or paying a trademark attorney. What the register actually shows. Every figure below comes from the…
News9 Jul 2026Scam Warning: Knighton Legal Services – Have You Received a “Legal Notice on Business Name and Domain Conflict”?
Received a “Legal Notice on Business Name and Domain Conflict” from Knighton Legal Services? Here’s why this trademark scam email works and what to do.
FAQ6 Jul 2026Is There Trade Dress Protection in the UK?
Is there trade dress protection in the UK? Not by that name. How registered trademarks, design rights and passing off protect your get-up, shape and packaging.
Video4 Jul 2026Why 380,000 UK Tech Trademarks Do Not Cover AI
Around 380,000 active tech trademarks in the UK do not cover AI, and the reason reveals something most business owners miss about how trademark…
FAQ3 Jul 2026Should You Renew Your Trademark or File a New Application?
Should you renew your trademark or file a new application? Why the answer is usually both, what renewal costs, and when refiling helps or backfires.
Article3 Jul 2026What Happens to Your Old Trademark After a Rebrand?
What happens to your trademark after a rebrand? Renewal, the five-year non-use rule and what Halifax retiring its brand shows about keeping an old name alive.
News2 Jul 2026Is the UK IPO Ending Series Trademark Applications?
The UK IPO is ending the series trademark application for new filings. What was announced, when it takes effect and what it means for your logo versions.
Trademark Process
A clear, visual guide The trademark process, explained. From the day you file to the day you are registered — every stage, what happens,…
News1 Jul 2026Should You Trademark Your Company Name? The Lesson Behind the “1587 Prime” Steakhouse Dispute
Mahomes and Kelce's 1587 Prime steakhouse is being sued over its name. Here's what the dispute teaches every business owner about clearing a name first.
Article1 Jul 2026Do DIY Trademark Applications Fail More Often?
Do DIY trademark applications fail more often? What the IPO's own figures show, where self-filed marks come unstuck, and when doing it yourself can work.
News1 Jul 2026Scam Warning: Trademark Center UK, Have You Received A “United Kingdom Brand Registration Profile” Email?
Have you received an email from Trademark Center UK claiming another party is about to register your brand? Read our warning before you reply, call or pay.
Video30 Jun 2026The Job Every Business Owner Puts Off
Trademark registration is the job most business owners keep putting off, usually because they are busy building the business rather than wrestling with the…
Article29 Jun 2026Slogan Trademarks: Can You Trademark a Slogan or Tagline?
Can you trademark a slogan in the UK? Yes, if it is distinctive. How the IPO judges a slogan trademark, the Audi and Nestlé cases, and the steps and timings.
Video26 Jun 2026Why Influencers Are Trademarking Their Own Names
More and more influencers are trademarking their own names, and the reason often isn't what you'd expect. When asked why, many don't talk about…
News25 Jun 2026Trademark Renewal and Ownership: What the Beckham ‘Brooklyn’ Trademark Teaches Every UK Business Owner
The Beckham 'Brooklyn' trademark is nearing renewal - a sharp lesson in trademark ownership. Learn who really owns your brand and why renewal deadlines matter.
News25 Jun 2026Tesla’s Cybercab Trademark Fight: Why You File Before You Announce
Tesla announced Cybercab and a French firm filed the name six days later. What the Tesla Cybercab trademark dispute shows about filing before you announce.
Video24 Jun 2026Trademark Scammers Are Now Forging Lawyers' Names
Trademark scams have taken a more sophisticated turn. The latest letters put a real law firm or lawyer's name on them to make them…
News24 Jun 2026Can You Still Use Your Own Name Once You’ve Sold the Brand? The Jo Malone Dispute
Can you still use your own name once you have sold the brand? It sounds like an odd question, but Jo Malone is facing…
News23 Jun 2026FIFA Made Levi’s Cover Its Own Stadium, and the Real Flex Was How Recognisable It Stayed
Source - James O’Connor FIFA: “Hey Levi’s, you’ll need to cover your name on Levi’s Stadium to meet our sponsorship rules.” Levi’s: “Sure thing.”…
News23 Jun 202666,000 Fake Football Shirts Seized in Spain: Why Enforcement Always Comes Back to a Registered Right
More than 66,000 fake football shirts, around 16 tonnes of them, have been seized across Spain in a single coordinated operation as the 2026…
News23 Jun 2026AI and Trademarks: A Brilliant Assistant, but a Poor Researcher
One of my team recently flagged something to a local business, a genuinely successful brand, that they were trading with no trademark at all.…
News23 Jun 2026Jellycat Versus the High Street: Why ‘Just a Cuddly Toy’ Is a Serious Brand Protection Lesson
Jellycat going after major retailers is a brilliant reminder that “cute” can still be very serious business. Most people look at a Jellycat and…
News23 Jun 2026A World Cup Marketing Warning for Pubs and Hospitality: What You Can and Cannot Say
If you run a pub, bar or any kind of hospitality venue, the World Cup is one of the best trading opportunities of the…
News23 Jun 2026Gillette Stadium Becomes ‘Boston Stadium’ for the World Cup: What FIFA’s Clean Venue Rule Teaches Brand Owners
“Right, just cover the branding on every seat.” All 65,878 of them. That, more or less, is what has been happening at Gillette Stadium…
Video18 Jun 2026Everyone's Using AI Now, Even Solicitors
AI has made its way into every corner of work, including the legal profession. But leaning on it for serious legal tasks, without checking…
News17 Jun 2026Did you know that Umbro lost a Supreme Court case last summer?
Here is a question that tends to stop people in their tracks. Did you know that Umbro, the company behind one of the most…
Video16 Jun 2026How One Trademark Beat a Company Holding a Client's Domain Hostage
A trademark is far more powerful than most people realise. In the early days of the web, some providers would build a business's website…
News16 Jun 2026Oatly’s ‘Post Milk Generation’ Trademark Struck Down by the UK Supreme Court
There is a comforting little thought that a lot of business owners allow themselves once the certificate finally arrives, and it tends to go…
Article15 Jun 2026Proof of Use: What Is It, Why Does It Matter Where Trademarks Are Concerned and can ‘the blockchain’ help?
Unlike domain names, where many people over the years have made a living from buying attractive domain names and then reselling them at a…
Article15 Jun 2026The Most Expensive Trademark Application Is the One That Fails
People ask me all the time what it costs to register a trademark in the UK. It is a fair question, and I understand…
Video12 Jun 2026Think You Can Use AI to Fight a Trademark Dispute? Think Again
In a recent case, we were acting for a client whose trademark was being infringed and opposing the other side's application. The other party,…
Video11 Jun 2026Being Legally Right Isn't Always Enough to Keep Your Brand
You would think that being legally in the right means you would win a trademark dispute. It does not always work that way. In…
Article11 Jun 2026Is It Worth Registering Your Trademark in the UAE?
UAE trademark registration: what the official fees are, how the process and Madrid route work, and how to decide if the UAE is worth protecting now.
Video11 Jun 2026Trademarking in the UAE Costs a Lot, Here's Why It Can Be Worth It
More businesses than ever are looking to protect their brand in the UAE, drawn by the appeal of the market. The cost of trademarking…
Videos
Trademark Videos & Shorts Watch the latest videos and shorts from The Trademark Helpline. Clear, plain-English guidance on registering, protecting and defending your…
Video10 Jun 2026The Trademark Scam You Need to Know About
Trademark scams are on the rise, and AI is making them more convincing than ever. As soon as a trademark application is submitted, a…
News10 Jun 2026Can a Smaller Business’s Trademark Stop a Famous Brand?
How prior trademark rights let a Las Vegas performer challenge Taylor Swift's Showgirl filing, how the same rules work in the UK and why filing first matters.
News9 Jun 2026How a Trademark Dispute Turned Into a £322,000 Costs Bill
A UK trademark dispute cost £322,000. Discover why enforcement escalated, the risks of cease-and-desist letters, and how to protect your brand and budget.
Article9 Jun 2026What Happens If You Register Your Trademark in the Wrong Class?
Registered your trademark in the wrong class? What it leaves unprotected, why you can't add classes later, and how to check and fix the gaps in the UK.
Video8 Jun 2026Is Someone Using Your Brand Name? How to Protect a Brand in the Social Media Age
Someone could be using your brand name right now, and you might not even know. The way people protect a brand has changed, and…
Article8 Jun 2026Should You Trademark a Brand That Started on Social Media?
Should you trademark a brand that started on social media? Why a handle is not a trademark, the marketing risk of an unowned name, and practical steps to take.
Article8 Jun 2026Can a Brand Name Become Too Generic to Protect?
A generic trademark can be revoked in the UK. How brands like Escalator and Aspirin became everyday words, and how to stop the same happening to your name.
Article8 Jun 2026Can a Bigger Brand Force You to Change Your Business Name?
Can a bigger brand force you to change your business name? What Patagonia and TickTickTrader v TikTok show about who wins, and what to do if a letter lands.
Video5 Jun 2026Want Your Brand to Own a Market? First You Have to Own the Brand
In buoyant markets, everyone wants their brand to dominate the space. Whether it's the UK or somewhere fast-growing like Dubai, businesses are all chasing…
Article5 Jun 2026Can You Stop Somebody Bidding On Your Brand Name In Google Ads With A Trademark?
Can you stop a competitor bidding on your brand name in Google Ads? How trademark infringement, passing off in the UK & registering a trademark protect you.
Video4 Jun 2026Trademark Disputes Are on the Rise | What It Means for Small Businesses
Trademarks are on the rise, which means the space your brand sits in is getting more crowded by the day. SMEs deserve the same…
Video4 Jun 2026Why Celebrities Are Trademarking Their Faces | AI, Brand Protection & Trademarks Explained
Trademarks, AI and the reality of running a business. Jon and Matt break down what's really happening in the trademark world and the wider…
Article4 Jun 2026Can a Big Brand Oppose Your Trademark in a Different Industry?
Can a big brand oppose your trademark in a different industry? How similar goods and the reputation ground work, and what Crazy Rich Flavours shows.
Article4 Jun 2026150 Years of UK Trademarks. What Actually Makes a Brand Last?
What do Rolls Royce, Cadbury, Marmite, Twinings and the BBC all have in common? Most people would probably say heritage. Reputation. Recognition. They would…
Video3 Jun 2026You Can Trademark Your Face? Luke Littler Just Tried | Trademarks vs AI Fakes
Darts champion Luke Littler has applied to trademark his own face, aiming to stop AI generated fakes using his likeness on counterfeit products. It's…
Video2 Jun 2026Trademark Registration Isn't the End | Why Monitoring and Enforcement Matter
Many business owners assume that once a trademark is registered, the job is done. It isn't. As representatives, registering a trademark is just one…
Video1 Jun 2026Katy Perry Trademark Dispute Explained | What It Means for Your Brand
The Katy Perry trademark dispute has finally been resolved, but only after years of back-and-forth, an early ruling that went the wrong way, and…
News25 May 2026Why Taylor Swift Trademarking Her Voice Should Make Every UK Brand Owner Think Harder About AI
This isn't the first time we have commended Taylor Swift over here on the Helpline, after all, who doesn't love a bit of Tay…
Article21 May 2026Can You Sell Upcycled Branded Goods Without Infringing a Trademark?
Can you sell upcycled branded goods without infringing a trademark? How UK exhaustion of rights works, the Chanel, Rolex and Hermès cases, and checks to make.
News15 May 2026Think Before You Threaten: What the Crystal Bar Trademark Battle Teaches Every Business Owner
The Crystal Bar trademark dispute shows the legal risks of sending threat letters. Learn what this Court of Appeal ruling means for UK brand owners.
Article11 May 2026Care of Address for Trademarks: It Is Not Just Mail Forwarding
When you file a trademark, your application details will become publicly available on official trademark registers. Depending on who is applying, this will include…
Video28 Apr 2026Social Media Copycats
You’ve worked hard to build your brand—don't let a copycat cash in on your success! In the world of Instagram and TikTok, "similar" names…
Video23 Apr 2026Avoid this mistake when setting up your business
Most founders realize this mistake only after it becomes expensive. Protect your brand early — the right foundation saves future problems. Contact us for…
Article9 Apr 2026It May Not be a Trademark that You Need!
When first meeting potential clients a common situation is whether what they need is a Trademark or a Patent. The two are similar in…
News3 Apr 2026When Big Brand Enforcement Fails: What the Easygroup v Easyfeetstore Ruling Means for SMEs
easyGroup's claims against Easyfeet dismissed. Learn what this ruling means for SMEs facing big brand trademark enforcement and how to protect your brand.
1 Apr 2026Supporting Atlantic Timber’s Brand Growth and Protection
Protecting a trusted timber merchant brand as the business expands beyond its local roots For more than 40 years, Atlantic Timber has supplied timber…
Article25 Mar 2026What is the Madrid Protocol, and does it work?
Thinking about international trademark registration? Learn the pros and cons of the Madrid Protocol and why local filing can offer better protection across global ma…
Trademarks for Accountants Guide
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Article6 Mar 2026Why We’re Adding Business Finance, Corporate Restructuring and Tax Planning to Our Annual Reviews
At The Trademark Helpline, one of the hardest parts of working closely with businesses over many years is seeing good businesses run into difficulty.…
Video6 Mar 2026Your Brand Name Looks Free, But Is It Actually Safe?
Just because your brand name is available on Companies House and the domain is free, that does not mean someone else does not already…
Free Trademark Guide
Download our free trademark Guide.
Article23 Feb 2026Business Finance. Is It All a Scam?
After more than 18 years in the Trademark business, I have seen one brutal truth play out again and again. Most businesses do not…
News20 Feb 2026Urgent Notice for Clients of Brandright
This matter first came to our attention after we were contacted by a former client of Brandright who was unsure whether they were still receiving important correspon…
Video14 Feb 2026Why We Sometimes Tell Clients Not to File a Trademark
What is the toughest part of this job? Saying no. Once a trademark is submitted, anyone with a similar mark is notified and has…
Video13 Feb 2026Money Back Guarantee on a Trademark? Watch This First
A money back guarantee on a trademark application sounds reassuring. In reality, it can be a red flag. In this video, we explain why…
Trademark Consultation and Audit
Book a trademark consultation to review your brand protection. Our trademark clearance audit covers the UK IPO register, Companies House, domains, and social media in one report.
Video6 Feb 20265 Trademark Myths
Learn the top 5 common trademark misconceptions that could cost you time or money, explained quickly and clearly in this short legal insight.
Video6 Feb 2026What WWE’s Raw Vault Trademark Reveals About Future Classic Content Access
Quick breakdown of WWE’s new Raw Vault trademark and what it could mean for classic wrestling content and fans, explained in under a minute.
Video6 Feb 2026Are Trademarks Ready for the Metaverse?
A quick explainer on how trademarks apply to NFTs and the metaverse, covering key legal points brands and creators should know in under a minute.
News6 Feb 2026Brexit’s Final Blow to EU Trademarks – the UK Trademark Gap That Could Affect Established Brands
If you sell products or services into the UK and don’t have a UK trademark, your brand may be completely unprotected, even if you’ve…
Video3 Feb 2026Do Not Miss This Six Month Window After Filing Your UK Trademark
If you have filed a UK trademark recently or you are getting ready to file, this is something you need to know. When you…
Paralegal Services
Specialist trademark paralegal support for solicitors and IP attorneys, covering searches, UK and international applications, monitoring and portfolio support.
White Label Partnerships
Offer UK and international trademark services under your own brand. Our white label trademark partnership supports accountants, solicitors and agencies with expert d…
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Refer clients for trademark services and be rewarded. Our UK trademark introducer programme supports accountants, consultants and advisers with simple referral rewards.
Article27 Jan 2026The Power of Niching Down: What Jet Washing Taught Me About Building a Brand
Discover how niching and value-added services can turn simple jobs like jet washing into profitable opportunities, and why the same thinking matters for trademarks.
Article14 Jan 2026How The Right Trademark Representation Saves Businesses Money at Every Stage of Trademark Protection
Learn how The Trademark Helpline reduces trademark costs at every stage, from searches and registration to monitoring and enforcement, with fixed and transparent fees.
Resellers
Join The Trademark Helpline reseller programme and earn by offering trademark registration services to your clients with full support and transparent pricing.
Video13 Jan 2026Quick update: trademark IPO fees are increasing.
UKIPO trademark fees are increasing in April this year (1st April 2026). If you are planning to file a new trademark application or make…
Video23 Dec 2025Who Owns Christmas? Santa, The Grinch and a Whole Lot More
Who owns Christmas? You might think nobody… but a surprising number of festive favourites are actually trademarked. From Santa Claus to The Grinch and…
News15 Dec 2025Important – Update on Our Pricing
Since 2017, our pricing has remained unchanged. During that time, we have remained firmly committed to one principle: making high quality trademark support accessible…
Article15 Dec 2025How The Trademark Helpline Saves Businesses Money at Every Stage of Trademark Protection
Protecting a brand usually involves a few key steps: searching, registering, monitoring and, if needed, dealing with oppositions and copycats. Traditionally, most of…
Video15 Dec 2025How to respond to trademark infringements
https://youtube.com/shorts/AdUXRJd0u-o?si=qsk_GzsIYOrpJmmj
Video8 Dec 2025David vs Legoliath
What happens when a global giant threatens a take-down… and ends up hiring the very person they targeted? In this episode, we dive into…
Video8 Dec 2025Hitting the Trademark Lottery
You’d think a registered design mark would be all the protection you need. But what happens when your design is copied, passed down the…
Video8 Dec 2025Swim Shady vs Slim Shady
The trouble really began when Australian swimwear brand Swim Shady filed a trademark application in the US, and Eminem quickly announced he was opposing…
Video8 Dec 2025Going on the Offensive
When someone infringes your trademark, or files something suspiciously similar, the instinct is often to dive straight into legal action. But is “going on…
Video4 Dec 2025Ralph Lauren Polo vs Polo SA
A decades-long trademark dispute between Ralph Lauren Polo and Polo South Africa has finally come to an end, and the story behind it is…
Video2 Dec 2025Who's Responsible for your Trademark?
Who’s responsible for your trademark inside your company? You might think the answer is obvious, but too often responsibility is assumed, unclear, or split…
News30 Oct 2025IMPORTANT – Lessons from SpudBros vs The Spud Father – Part 2
Prevention Is Better Than Cure Registering a trademark is only the first step. The second, often forgotten and probably more important for you (the…
News30 Oct 2025SpudBros vs The Spud Father – What Actually Happened?
If you’ve watched TikTok recently, you’ll have seen a massive dispute between SpudBros and The Spud Father, which has blown up social media feeds…
Video29 Oct 2025What Could Spudfather Have Done Differently? The one thing every business should do before starting
One missed step caused a lot of noise online. We look at what Spudfather could have done differently and how a simple trademark check…
Video29 Oct 2025Spud Bros vs Spudfather: The Truth About Trademark Rights and Brand Protection
Let’s cut out the hearsay and focus on the facts. Two small UK businesses, Spud Bros and Spudfather, found themselves at the centre of…
Video28 Oct 2025The Spud War Explained SpudBros vs The Spud Father Trademark Dispute
The Spud War is heating up between SpudBros and The Spud Father and we're breaking it down! We're looking at the facts, who holds…
Article21 Oct 2025How to Remove Fake Social Media Accounts and Why Trademarks Make It Easier
Fake social media accounts are now one of the biggest online threats to businesses and influencers. From Instagram and TikTok to Facebook and LinkedIn,…
News14 Oct 2025We Got a 1 Star Review… You Won’t Believe Why
It’s not every day you get a one-star review for something you didn’t even do. But this is exactly what happened to us last…
News11 Oct 2025Urgent Notice for Clients of Ancient Hume Ltd
This matter first came to our attention after we were contacted by a former client of Ancient Hume Ltd who was unsure whether they were still receiving important cor…
Video23 Sep 2025How to Protect Your Brand on Social Media
Social media copycats could be hurting your brand right now. From Adele to Elon Musk the biggest names are targeted by fake accounts and…
Video5 Sep 2025The Most Valuable Lesson in Business Leadership
What matters most when leading a long-standing family business? For Atlantic Timber, it is all about people. In this clip, Martin Buckle shares why…
Video3 Sep 2025The Hidden Asset That Can Boost Your Business Value
Could your trademark be the most valuable part of your business? When it comes to selling, scaling or seeking investment, protected intellectual property makes…
Video24 Aug 2025Thought About Starting a Rewards Programme? Watch This First
Many businesses know they need a loyalty or rewards programme but are unsure where to begin. Prosper² helps businesses create tailored strategies that match…
Video21 Aug 2025From Local Shop to National Brand, Why Protecting Your Name Matters
Growing from a small local timber shop to a nationwide supplier brings new opportunities but also new risks. As more customers discover you online,…
Video21 Aug 2025How Atlantic Timber Scaled, Stood Out, and Protected Its Brand
In this episode, we sit down with Martin Buckle of Atlantic Timber to talk about how a local timber supplier became a trusted name…
Video18 Aug 2025The Secret Behind 40 Years of Growth
One of our clients has spent more than four decades growing from a local timber supplier into a trusted name in the construction industry.…
Video14 Aug 2025How Small Businesses Compete When Big Brands Outspend Them
Many small and medium sized businesses do not have the resources for full marketing teams yet still face competition from much larger brands. Prosper²…
Article13 Aug 2025Trademarks, Designs & Patents: What’s the Right Solution for You?
Every day we receive dozens of enquiries, and they typically fall into two camps: People with a new concept who want guidance on how…
Video13 Aug 2025Tired of Limited Loyalty Points? Here’s the Better Option
Most loyalty schemes lock you into specific brands and small perks. Prosper² offers open loop rewards, giving customers complete freedom to spend points on…
Video12 Aug 2025From Struggling for Jobs to Fully Booked: The Power of Referrals
An automotive group of over 30 independent businesses transformed occasional work from fleet managers into a steady flow of jobs using Prosper² rewards. At…
Video10 Aug 2025Why Most Loyalty Programmes Fail to Build Real Loyalty
Most loyalty programmes miss the mark by being complicated or restrictive. In this conversation with Prosper², we reveal a smarter approach that rewards individuals…
Video8 Aug 2025Seventy Percent of Small Businesses Have Loyalty Programmes but Do They Work?
Seventy percent of small businesses run loyalty programmes yet many fail to see real benefits. We explore with Prosper² why so many schemes underperform,…
Video6 Aug 2025If You Work with Referral Partners You Need to Hear This
Working with referral partners can drive powerful growth, but relying on only one is risky. Building a wider network where many partners each send…
Video6 Aug 2025How to Grow Your Business Network (and Get Rewarded)
Entrepreneurs and small businesses thrive on connections. We speak with Prosper² about building a powerful business network, sharing referrals, and rewarding the people who…
Video2 Jul 2025SME Growth Secrets: How Prosper² Drives Loyalty, Rewards & SME Success | The Trademark Helpline
Join Jon as he chats with Hannah from Prosper², a leading business network helping SMEs thrive through innovative loyalty and rewards programmes. In this…
Video26 Jun 2025Think Branding Is Just a Logo? Think Again
Branding is more than just visuals. It's about knowing your business inside and out. In this clip, we talk about how understanding your strengths…
Video24 Jun 2025How to Build a Brand That Actually Works: Branding and Trademark Tips for Small Business Owners
We sat down with Matt and Jen, founders of UK branding agency The Modern World, to explore what it really takes to build a…
Video24 Jun 2025Why Hiring a Junior Could Cost You More Than You Think
Building the right team early on is crucial to your business’s success. Hiring a junior might seem cost effective at first. But the time,…
Video19 Jun 2025The Secret to a Great Business Partnership? It’s All About Balance
In business, the best partnerships are built on balance. Whether it's creative and strategy, design and execution, or big ideas and grounded thinking, complementary…
Video18 Jun 2025If Your Brand Doesn’t Match Your Values, You’re Doing It Wrong
Branding isn’t just about how your business looks. It’s about making sure what you stand for on the inside matches what the world sees…
Video17 Jun 2025Most Brands Get This Wrong Before They Even Launch
Marketing and design are important but only if your brand has a solid foundation. In this clip from our conversation with The Modern World,…
Video16 Jun 2025Why We Told a Client Not to Trademark Yet
Sometimes, the best advice is to hold off. In this case, we didn’t move forward with a trademark because the client needed to define…
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Check and plan
Search the register, choose the right classes and check a name before you file.
See all guides →Manage and protect
Monitoring, renewals and representation once your trademark is registered.
See all guides →Trademark disputes
Oppositions, cancellations, cease and desist letters and online takedowns.
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Our authors
Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
