Privacy Policy

Last updated: 3 October 2026

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This policy explains what personal information The Trademark Helpline collects, why, who we share it with and the choices you have. It applies to our clients, people who contact us, people referred to us by our partners, and visitors to www.thetrademarkhelpline.com.

1. Who we are

The Trademark Helpline is a trading name of 84i Limited, a company registered in England and Wales with company number 09099497, whose registered office is at Craven Business Centre, 4-5 Craven Road, Altrincham, Cheshire, WA14 5DY. We are the controller of the personal information described in this policy and are registered with the Information Commissioner’s Office under number ZA726717.

You can contact us about this policy or your information at support@thetrademarkhelpline.com, by phone on 0161 833 5400, or by post to the address above.

2. The information we collect

• Contact details: your name, job title, email address, phone number and postal address.
• Business details: your organisation’s name, company number, registered address and the people we deal with there.
• Trademark details: the names, logos and other marks you ask us to search, register, monitor or defend, the goods and services they cover, and the owner or applicant details that must appear on a filing.
• Account and billing details: your orders, quotes, invoices and payment history. Card and Direct Debit payments are handled by our payment providers; we do not store full card details.
• Communications: emails, chat messages, and notes of calls and meetings with you.
• Referral details: if a partner introduced you, which partner it was.
• Website information: the pages you visit, how you arrived, your device and browser, and the cookies described in section 11.

3. Where we get it

• From you, when you contact us, use our website, book a call, place an order or use your Portal account.
• From public registers, including the UK Intellectual Property Office, other intellectual property offices and Companies House, for example when we search or monitor marks.
• From a partner who refers you to us, with your agreement.
• From the service providers who help us run our business, such as our payment providers.

4. How we use your information and our lawful basis

5. Trademark registers are public

When we file an application, renewal or other document with an intellectual property office, the applicant’s or owner’s name and address are published on that office’s public register, as the law requires. This cannot be undone once filed. Please talk to us before filing if this is a concern; for example, a business address can usually be used instead of a home address.

6. Who we share it with

• Intellectual property offices, such as the UK Intellectual Property Office, the EUIPO and WIPO, when we file on your behalf.
• Overseas attorneys and associates we instruct to file or act for you in other countries.
• Service providers who process information for us under contract: our customer relationship management, email and e-signature systems, accounting software, payment providers, website hosting, live chat and cloud hosting.
• The partner who referred you, if you were referred and become a client. We tell them that you became a client and the services and amounts on which their commission is calculated. We do not share your trademark details or our advice to you with them.
• Professional advisers, insurers, courts and authorities, where needed to run our business, meet our legal duties or protect our rights.
• A buyer of our business, if all or part of it is sold, so that your services can continue.

We do not sell your personal information.

7. International transfers

Some of our service providers, and the overseas offices and attorneys we instruct for international work, are outside the UK. Where we transfer personal information outside the UK we rely on UK adequacy regulations or on approved safeguards such as the UK International Data Transfer Agreement or Addendum. Filing in another country necessarily means sending the filing details to that country’s office and to the attorney who files there.

8. How long we keep it

• Client records and files: for as long as we act for you and for six years afterwards, or longer while a mark we registered or renewed for you remains in force.
• Accounting records: six years from the end of the financial year they relate to, as the law requires.
• Enquiries that do not lead to an instruction: two years from our last contact.
• Marketing preferences: until you opt out; we then keep a note so we do not contact you again.

9. Your rights

You have the right to:

• ask for a copy of the personal information we hold about you, free of charge;
• ask us to correct information that is wrong or incomplete;
• ask us to delete your information, or to restrict how we use it, where the law allows;
• object to our use of your information based on legitimate interests, and to direct marketing at any time;
• ask us to transfer information you gave us to another organisation, where the law allows; and
• withdraw any consent you have given, at any time.

To use any of these rights, contact us using the details in section 1. We will reply within one month. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113, though we would welcome the chance to resolve it first.

10. Keeping your information secure

We use access controls, encryption in transit, secure hosting and staff training to protect your information, and we only give service providers the information they need. No system is completely secure, so please tell us straight away if you think your information has been put at risk.

11. Cookies

Cookies are small files saved on your device by a website. We use the following. You can delete or block cookies in your browser settings at any time, though some parts of the website may then not work.

12. Changes to this policy

We will update this policy when how we use personal information changes. The date at the top shows when it was last updated. Where a change matters to you, we will tell you directly.