An objection is the examiner telling you something needs fixing or arguing before the application can proceed. It usually falls into one of two buckets: absolute grounds (your mark is too descriptive, non-distinctive or otherwise not registrable as filed) or relative grounds (an earlier similar mark exists).
An objection is not a refusal. You normally have two months to respond, with argument, evidence of distinctiveness, or by amending the specification. Many objections are successfully overcome; the quality of the response is what counts.
What to do & be aware of
Read the examination report carefully and note the deadline.
Do not ignore it, no response means the application is treated as withdrawn.
A well-argued response often saves the application; we draft these regularly.
You can, but the quality of the argument decides the outcome, and many unrepresented applicants end up withdrawing because they cannot answer it effectively. We draft these responses as standard.
No, it is a request to argue or amend, not a refusal. You usually have two months to respond. Do not ignore it, though: no response means the application is treated as withdrawn.
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Figures are derived from analysis of the public UK Intellectual Property Office trademark register (applications filed 2015 to 2023, a settled cohort of 1,340,875 marks). They describe the typical journey of a UK trademark application and are for general information, every application is different.