At The Trademark Helpline, our mission is simple. We protect the brands people work so hard to build. But every now and then, we get to do more than just protect a brand. We get to help a brand owner fall back in love with their own story.

That was the case with Love & Logic, a Manchester-based creative studio founded by Angela Roche. Angela is no stranger to branding. With a portfolio of expressive, emotionally intelligent design work and a growing client base across the UK, her studio has helped countless businesses define their identity.

But when it came to trademarking her own brand name, Angela hesitated. That hesitation nearly cost her.

Why Brand Protection Matters Even for the Brand Experts

Love & Logic had already established a strong visual identity. Clients knew them. The name resonated. But Angela had been told that a similarly named organisation in the United States might be a barrier to securing her trademark. For a while, that uncertainty held her back.

Like many creatives, Angela thought registering a trademark might be too complex or too risky. What if it was rejected? What if she had to rebrand?

That is where we stepped in.

A Brand Worth Fighting For

When Angela reached out, our team got to work reviewing her situation. We quickly realised something important. The U.S. company and Angela’s studio were not in the same sector, did not operate in the same territory and had very different brand positioning.

With a little strategic thinking and the right legal approach, we knew Love & Logic could be protected.

We guided Angela through the trademark process from start to finish. We assessed the risks, shaped the right application strategy and submitted her UK trademark with confidence.

It worked. The application was successful. Her brand was secured.

From One Win to a Bigger Vision

That trademark success sparked a deeper conversation. Angela saw first-hand how vital trademark protection is to any brand, even those built by seasoned creatives. She recognised how often her own clients faced similar risks without realising it.

So we teamed up.

Today, The Trademark Helpline and Love & Logic have formed a strategic partnership. Together, we help clients bring their brands to life with powerful design and make sure those brands are protected from the beginning.

Whether it is a startup with a bold new name or an established business refining its message, we offer a joined-up approach. One part creative. One part legal. All of it grounded in making branding smarter, stronger and safer.

Why This Partnership Works

Creative studios like Love & Logic are experts in building meaningful brands. We are experts in making sure no one else can take them.

That combination has real value. Because what good is a brand identity if someone else can copy it?

With our support, Love & Logic’s clients get more than colour palettes and logos. They get peace of mind that their ideas, names and assets are secure.

Protect What You Are Building

Angela’s story is not uncommon. Many business owners assume trademarking is risky or reserved for much bigger companies. But the truth is this. If your brand matters to you, it is worth protecting.

At The Trademark Helpline, we make it simple. Whether you are launching a new venture, growing an established brand or advising clients of your own, we are here to help you protect what matters most.

Book a free consultation today and find out how we can help you secure your brand, just like we did for Love & Logic.