Established Representative at the UK Intellectual Property Office — since 2008
One application, all 27 member states, one UK based team from start to finish.
Register one EU trademark and you protect your brand across all 27 EU member states in a single application. Since Brexit, your UK trademark no longer covers the EU, so if you sell into Europe, or plan to, this is how you close the gap. As specialists since 2008, we have guided businesses through European trademark registration for more than 16 years, including the whole post-Brexit shift. You get a fixed fee, one UK based point of contact, and honest advice on whether you actually need EU cover yet.
Free initial review. No obligation. We’ll tell you if you shouldn’t apply.
One application covers all EU member states
Specialists in European registration
UK registrations, plus thousands across the EU and internationally
A single point of contact from start to finish
Honest guidance on whether you need EU cover
An EU trademark, or EUTM, is a single registration that protects your name, logo or tagline across all 27 European Union member states at once. Instead of filing in France, Germany, Spain and the rest one by one, you make one EU trademark application to the European Union Intellectual Property Office (the EUIPO) and, once granted, your protection covers the whole bloc.
An EUTM lasts for ten years from the filing date and can be renewed indefinitely in ten-year periods. It gives you the right to stop others using an identical or confusingly similar mark on similar goods or services anywhere in the EU.
One thing worth knowing up front: an EUTM is an all-or-nothing right. Because it is examined as a single mark across the whole EU, an earlier conflicting right in just one member state can block it everywhere. That is not a reason to avoid it, it is a reason to search properly before you file, which is exactly what we do.
And it is not only for UK businesses. A company based anywhere in the world that sells into Europe can protect its brand across all 27 states with one EUTM through us. Equally, if you are based outside the UK and sell here, you will need a separate UK trademark as well, because the two no longer overlap.
1. You trade in the UK only
If you sell only in the UK and have no plans to expand into Europe, you do not need an EU trademark. Your UK registration is enough. We will tell you that rather than sell you cover you do not need.
2. You sell or export into the EU
If you sell, ship or market into any EU member state, you almost certainly need both. Since 1 January 2021 a UK trademark protects you in the UK only, and an EUTM protects you in the EU only. To be covered on both sides you need one of each. This is the most common position for growing brands, especially anyone selling through EU marketplaces.
3. You have EU customers but no physical presence there
This is the grey area. If EU customers find and buy from you, even without a warehouse or office in Europe, your brand is exposed there, and a local copycat could register your name before you do. It is worth at least searching the position and weighing the cost against the size of that market for you. That is a short conversation, not a hard sell.
Not sure which of the three you are? Start with a free trademark search, then we can talk it through. If your needs reach beyond Europe, our international trademark registration page covers the wider picture.
One EU trademark covers all 27 current EU member states:
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
A quick note on what is not included: the UK is no longer part of the EU, so it needs a separate UK trademark. Non-EU European countries such as Switzerland, Norway and Turkey are also not covered by an EUTM and would each need their own filing.
We make EU trademark registration straightforward, with one UK based team handling your EU trademark filing and the whole EUIPO process for you from start to finish.
We talk through your business and where you trade, then check whether your name, logo or tagline is clear across the EU, including any earlier right in a single member state that could block the whole application.
We confirm the classes (the categories of goods and services) you need and draft a clean specification, then agree the full fixed fee with you in writing before anything is filed.
We file your EUTM application and manage the EUIPO’s examination, keeping you updated and dealing with any queries on your behalf.
Your mark is published for a three-month period in which third parties can oppose. We monitor this and advise you if anything is raised.
Once registered, we help you keep watch for infringement across the EU and stay on top of the ten-year renewal.
We show the official EU trademark application fees openly so you can see exactly what registering costs. The EUIPO charges an official fee to register an EU trademark, and we confirm exactly what that will be for your situation before anything is filed.
The EUIPO’s official application fees are:
| EUIPO official fee | Amount | Approx. £* |
|---|---|---|
| First class (online) | €850 | ~£725 |
| Second class | €50 | ~£43 |
| Third and each further class | €150 each | ~£128 each |
* Approximate sterling equivalents for guidance only. Currencies move and official fees can change, so we confirm the current figure at consultation.
We handle the search, the drafting and class selection, the filing, and the whole EUIPO process for you, and we confirm exactly what the official fees will be before anything is filed. For new clients the consultation is free, and where it’s worth it, a trademark audit starts from £99.
The cheapest-looking route is rarely the cheapest outcome. Because an EUTM is all-or-nothing, a weak or unsearched application that runs into an earlier right can cost you the whole filing. Our job is to keep your exposure to a minimum while making sure you are properly protected where it counts.
Want it scoped for your exact situation? Book a free consultation.
Most businesses do not need all three at once. The right mix depends on where you trade now and where you are heading. Here is the quick comparison:
| UK trademark | EU trademark (EUTM) | International | |
|---|---|---|---|
| Covers | UK only | All 27 EU member states | Country by country, worldwide |
| Application | One UK filing | One EUIPO filing | Madrid Protocol or local filings |
| Cost | Lowest | One mid-range fee for 27 states | Varies widely by country |
| Opposition risk | Lowest | Higher (one earlier right can block all 27) | Per country |
| Best for | UK-only trading | Selling across Europe | Markets beyond the UK and EU |
For most growing UK brands the sensible path is a UK trademark first, an EUTM when you start selling into Europe, and international protection as you expand further. If you are weighing the Madrid Protocol for wider reach, our article on what the Madrid Protocol is and whether it works explains where it helps and where it does not.
If you sell into the EU, yes. Since 1 January 2021 a UK trademark covers the UK only and an EU trademark covers the EU only. If you trade on both sides you need one of each. If you trade in the UK alone, your UK registration is enough.
It only affects you if a country you rely on leaves, and the Brexit precedent is reassuring. When the UK left, the EUIPO and the UK IPO arranged for every existing EUTM to be cloned automatically into a comparable UK trademark, at no cost, so holders kept their protection. If another state ever left, you would expect a similar mechanism, and we would guide you through it.
Not directly, they are separate rights, so you file a fresh EU application. The useful part is that if you file in the EU within six months of your UK filing date, you can usually claim that earlier UK date as your priority date, which can protect you against anyone who files something similar in the meantime.
No. An EUTM is independent and you can file it directly. For a UK business it is often sensible to register in the UK first, since that is your home market, but it is not a requirement. If you are based outside the UK, you can go straight for the EUTM.
In a straightforward case with no opposition, usually around four to six months from filing through to registration. We give you a realistic timeline at the outset and flag anything that might extend it.
No. An EUTM covers the 27 EU member states only. The UK needs its own registration since Brexit, and non-EU countries such as Switzerland, Norway and Turkey each need a separate filing.
The EUIPO official fee starts at €850 for one class filed online, with €50 for a second class and €150 for each further class. We confirm the exact official fees for your situation before filing, and for new clients the consultation is free.
Yes. A business based anywhere in the world that sells into Europe can protect its brand across all 27 EU states with one EUTM through us, with a single UK based point of contact.
Two simple next steps. Book a free, no-obligation consultation and we will tell you honestly whether you need EU cover and what it will cost. Or, if you already know what you need, start your application and we will take it from there.
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