Chapter 2 – The Power of Trademarks in Modern Marketing
A UK trademark can be turned into bushes gold if you do it the Coca-Cola way (for 4p a Day!)
I imagine when you read these articles you probably think they are loosely vailed attempts to disguise reasons you need a trademark as an education piece and to a point they are but… bear with me.
☝️If just one of the topics here leads you to opening up just 1 new channel of revenue, how much could that be worth to you?
What if I told you that for just 4p a day, not only could you register your trademark, but you could use your trademark to generate more revenue!📈
Sounds too good to be true right?
Keep reading to find out how! 👇
3 ways in which companies are using their trademarks to make more money!
1- Routes to Market: More Revenue Streams 🌐💰
Trademark registration is a powerful weapon in your arsenal that can not only significantly enhance brand merchandising but actually increase your routes to market in generating profit.
By leveraging trademarks correctly, you can expand your reach and GAIN ACCESS to revenue streams like Amazon, Tiktok Shop, Ebay & Google as well as being able to engage in partnerships with larger organisations and the public sector.
Do you see your brand ever wanting to generate business through those channels?
2- Brand Recognition – What is it worth to you? 🌟
The key word here is ‘Loyalty’. ❤️
Trademarks create a strong brand identity. Think about a brand you trust, are you more likely to purchase merchandise associated with it?
Know, like, trust… it’s the key to winning business and the key to repeat business and will significantly support and boost your sales..
We thought we’d share one of the best examples of Brand Recognition and Loyalty converting to more money?
Coca-Cola 🥤
With their distinctive logo and red-and-white colour scheme, Coca-Cola is recognised worldwide. By adding their trademarked logo on merchandise, ranging from T-shirts and hats to drinkware, Coca-Cola strengthens brand loyalty. Fans of the brand proudly display these items, further embedding the brand in their daily lives and generate more cash for Coca-Cola! 💸
For something that can cost as little as 4p per day (in the UK), building a strong brand identity through trademarks is a no brainer for businesses.
3- How can you incorporate trademarks to grow your brand? 🚀
Here are some practical steps to achieve this:
– Consistency: Use trademarks consistently across all marketing channels and products. 📢
– Quality Control: Ensure that all merchandise with your trademark maintains high quality to reinforce trust. ✅
– Engagement: Encourage customer engagement through branded merchandise, creating a community of loyal customers. 🤝
REMEMBER THIS…💡
“You want your clients to remember your product but love your brand.”
How do you currently create customer loyalty?
How much business do you need to open up from new revenue streams to justify 4p per day?
If you want to ask questions about how you can really leverage your brand for growth we’re only an email or a phone call away.
