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When things do not go to plan

Refusal

If an objection cannot be overcome, the IPO declines the application, but refusal is often avoidable and there are routes forward.

~2%

of applications are refused

A watch-out
Video explainer

Coming soon, a short walkthrough of this stage.

What's happening at this stage

If an objection cannot be overcome, or an opposition succeeds, the application is refused. Across the register this happens to roughly 2% of applications.

Refusal is often avoidable, many refused marks were filed without a clearance search, in the wrong classes, or described in a way that invited objection. There are also routes to appeal or to refile a better-prepared application.

What to do & be aware of

Common questions

Often yes, or you may be able to amend or refile a better-prepared application. We can review the refusal reason and advise the best route.

Answered by Jonathan Paton, Founder & CEO

A proper clearance search and a well-drafted specification before filing prevent most refusals. That groundwork is part of what representation covers.

Answered by Jonathan Paton, Founder & CEO
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Figures are derived from analysis of the public UK Intellectual Property Office trademark register (applications filed 2015 to 2023, a settled cohort of 1,340,875 marks). They describe the typical journey of a UK trademark application and are for general information, every application is different.

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