At The Trademark Helpline, we do more than protect brands. We help them grow, thrive and stand out. Few examples capture that spirit quite like The London Rug Company by Dawn Ward.
This luxury brand was born from a standout collaboration between internationally recognised interior designer Dawn Ward and global rug manufacturing leader Art Carpet. Together, they brought timeless design and large-scale production together to create something truly special.
Dawn’s design legacy includes world-renowned projects. From Harrods to the Atlantis hotel in Dubai, to Britain’s Most Expensive House, her work has earned international acclaim and multiple awards.
Now, through The London Rug Company, her distinct style is available to homes around the world. Every rug is elegant, high quality and designed to make luxury more accessible.
But behind every beautiful brand is the need for solid protection. That is where we stepped in.
Building a Brand That Is More Than Just Decor
When Dawn created The London Rug Company, it was never just about rugs. It was about building a lifestyle brand. Every design tells a story and reflects years of experience in high-end interiors.
But making a beautiful product is only part of the journey. In a competitive market where copycats are everywhere, the real challenge is making sure your brand stays unique and protected.
That is what we were brought in to do.
How We Helped Protect the Brand
This was not a simple registration. It was a full trademark and brand protection strategy.
From the start, we worked closely with Dawn’s team to understand what the brand represented. Not just how it looked, but what it stood for: identity, elegance, and exclusivity.
We secured the UK trademark first to protect the foundation. But with international growth clearly in sight, we developed a wider strategy to protect the brand overseas. We audited each application to ensure long-term strength in key markets.
As visibility increased, so did the risk of imitation. So, we implemented brand monitoring tools to catch potential threats early. And when those threats appeared, we acted. We issued legal notices, managed oppositions and contacted infringers directly.
In the background, our team also prepared regular brand audit reports. These helped identify risks and opportunities while making sure the legal protection evolved alongside the brand’s creative direction.
It was not just about reacting. It was about staying one step ahead.
Why It Matters
Luxury brands attract attention. And not always the good kind. Competitors may try to imitate your name, mimic your packaging or confuse customers just enough to benefit from your reputation.
The London Rug Company’s proactive trademark protection has helped maintain its distinct identity and defend its position in the premium market.
By putting the right legal tools in place early, they have protected the quality, the story and the substance behind their name.
Supporting Businesses of Every Style
At The Trademark Helpline, we believe brand protection should be part of your strategy, not an afterthought. Whether you are launching a new business or expanding into global markets, we are here to make sure your ideas stay yours.
We are not just a trademark filing service. We are long-term partners in your brand’s success.
Protect What You Are Building
If you have put time, creativity and energy into building a brand, make sure it is protected properly. The London Rug Company is proof of what happens when creative excellence is backed by legal foresight.
Book a free consultation today and let’s make sure your brand is ready for whatever comes next.
