Established Representative at the UK Intellectual Property Office — since 2008New scam warning · 27 Oct: Jones Hedley Trademark Website: A Real Firm’s…
When things do not go to plan

Expiry, Removal & Dead Marks

A registration ends because it was not renewed, almost always a choice or an oversight, rather than a flaw in the application.

10 yrs

then removed unless renewed

A watch-out
Video explainer

Coming soon, a short walkthrough of this stage.

What happens when a trademark expires?

A registration that is not renewed at the ten-year point expires, and after a short grace period it is removed from the register. You may see such marks shown as ‘Expired’, ‘Removed’ or ‘Dead’.

Unlike refusal or opposition, this is almost always a choice (or an oversight) rather than a flaw in the original application. The risk is practical: once removed, your protection is gone and the name may become available to a competitor.

What to do & be aware of

Real cases at this stage

Trademark cancellation cases from the UK courts, from SkyKick v Sky to the ESB case, on bad faith, non-use and invalidity, and what each means for you.

Read our guide to trademark cancellation cases →

Common questions

Possibly, within a limited restoration window after expiry, but it is time-sensitive, so contact us as soon as you realise.

Answered by Jonathan Paton, Founder & CEO

No, “Dead” simply means it is no longer live, usually because it was not renewed. It does not imply anything was wrong with the original application.

Answered by Jonathan Paton, Founder & CEO
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Figures are derived from analysis of the public UK Intellectual Property Office trademark register (applications filed 2015 to 2023, a settled cohort of 1,340,875 marks). They describe the typical journey of a UK trademark application and are for general information, every application is different.

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