Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
Trademark Monitoring & Alert Services
Monitor your trademark across UK, EU, and international registers. Get alerts when similar marks are filed so you can act fast and protect your brand.
Free Monitoring
The Trademark Helpline is offering FREE trademark monitoring to business owners and startups for a limited time. Stay protected against copycats and safeguard your b…
3 Feb 2025How can you make a trademark Unique? The story behind I Love Manchester’s Trademark
If you want a Lesson in trademark innovation and protection, the look no further than I Love Manchester, a company whose brand is the…
What does a trademark monitoring report check?
A monitoring report looks across the places a conflicting brand is likely to appear. It covers new trademark applications and existing registrations at the Intellect…
How often is trademark monitoring carried out?
We carry out monitoring reports monthly, so there is always an opportunity to act early. That differs from a clearance audit, which is a one-off check before filing.…
Why does spotting trademark infringement early make a difference?
Most passing off is inadvertent rather than malicious, so the earlier a problem is found, the quicker and easier it usually is to resolve. Early notice of a conflict…
Do I need to renew my trademark?
Yes. Renewal is required every ten years to maintain protection. Failure to renew may result in the mark lapsing and in the worst case, opportunists registering your…
What happens if my trademark expires?
If a trademark expires, there is typically a limited grace period during which it may be restored upon payment of additional fees. If that period passes, protection…
Can I restore an expired trademark?
In some cases, yes, provided action is taken within the statutory grace period. Restoration is not automatic and timing is important. This is why as representatives…
What is trademark infringement?
Trademark infringement occurs where someone uses a mark that is identical or confusingly similar to a registered trademark in relation to similar goods or services.…
What is passing off?
Passing off is a legal claim that may arise where a business has built goodwill in a brand but does not have a registered trademark. To succeed, it generally require…
What should I do if someone copies my brand?
The appropriate response depends on whether you hold a registered trademark and the nature of the copying. In many cases, early and proportionate contact can resolve…
What is a cease and desist letter?
A cease and desist letter is a formal communication requesting that another party stops using a mark or brand you believe infringes your rights. It outlines your pos…
Should I send a cease and desist letter?
In many situations, a well-drafted letter can resolve a dispute at an early stage. However, sending formal correspondence without first assessing the strength of you…
How much does it cost to deal with a trademark opposition or infringement?
The official UK IPO fees for filing a dispute are relatively low, typically starting from around £80. However, the overall cost can vary significantly depending on w…
FAQ15 Sep 2026Can You See What Trademarks Your Competitors Are Filing?
Yes. How a competitor trademark search works on the UK register, what new filings reveal and hide, and how monitoring keeps watch for you from £14 a month.
News7 Sep 2026The Trademark Helpline launches enhanced client monitoring, portal access and new business-support services
New fortnightly UK trademark monitoring reports, a client portal and watchlists. What The Trademark Helpline does behind the scenes, and what changes next.
Article5 Aug 2026What Happens After Your Trademark Is Registered?
What happens after trademark registration? Renewal every ten years, the five-year use rule, monitoring, the ® symbol, record changes and fake renewal letters.
News16 Jun 2026Oatly’s ‘Post Milk Generation’ Trademark Struck Down by the UK Supreme Court
There is a comforting little thought that a lot of business owners allow themselves once the certificate finally arrives, and it tends to go…
News25 May 2026Why Taylor Swift Trademarking Her Voice Should Make Every UK Brand Owner Think Harder About AI
This isn't the first time we have commended Taylor Swift over here on the Helpline, after all, who doesn't love a bit of Tay…
News30 Oct 2025IMPORTANT – Lessons from SpudBros vs The Spud Father – Part 2
Prevention Is Better Than Cure Registering a trademark is only the first step. The second, often forgotten and probably more important for you (the…
News23 Apr 2025TM Direct Update: Trademark Direct Clients
Update – 5 May 2025 Trademark Direct have confirmed that their preferred email address for client correspondence is info@trademarkdirect.co.uk. They have also confir…
3 Feb 2025The Brand That Protects Everyone Else: How We Helped WESTTEK Protect Their Own
Learn how WESTTEK protected its Security Everywhere brand with trademark registration, monitoring and enforcement. Discover why proactive trademark protection helps…
Linn Boo, Boo Consulting
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Check and plan
Search the register, choose the right classes and check a name before you file.
See all guides →Manage and protect
Monitoring, renewals and representation once your trademark is registered.
See all guides →Trademark disputes
Oppositions, cancellations, cease and desist letters and online takedowns.
See all guides →The people behind the answers
Our authors
Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
