See that pink stamp on our logo? One day soon, we hope that stamp will be the symbol of quality trademark advice.
A trademark is more than just a logo or a name, with right implementation it can be a mark of quality, trust, and authenticity.
A prime example of this is Human Nature Snacks, the first brand to embrace the Plant-Based Trademark, which is granted by the Vegetarian Society. Unlike traditional trademarks, which indicate the source of goods or services, a certification mark like the Plant-Based Trademark is essentially a seal of approval. It assures consumers that the product meets strict plant-based standards, offering a layer of credibility and trust that can be incredibly valuable to any business.
In fact, Human Nature Snacks’ entire business is built around their trademark. The Plant-Based Trademark isn’t just a small logo on the packaging; it defines what the company stands for, and it sets them apart in the competitive world of plant-based products. This is what makes their trademark so valuable—the trademark itself is the business.
The idea of a trademark as a mark of approval goes beyond the plant-based industry. Several other seals of approval are, in fact, trademarks, including:
1. Fairtrade Certification – This well-known mark guarantees that products like coffee, chocolate, and tea are produced under fair conditions for workers and farmers in developing countries.
2. The Red Tractor Logo – A certification mark for food that ensures safety, quality, and traceability in agriculture.
3. The Vegan Society Trademark – This certification is awarded to products that are 100% vegan, giving consumers confidence that the product aligns with ethical standards.
4. Organic Certification Marks – These trademarks (e.g., the EU Organic Logo or USDA Organic) guarantee that a product meets organic farming standards and is free from synthetic pesticides and fertilisers.
5. Energy Star – A certification mark that identifies energy-efficient appliances, helping consumers make environmentally conscious choices.
These trademarks not only signify the origin of goods and services but also guarantee that the product meets certain established standards. By embracing a certification mark, businesses gain credibility, trust, and differentiation in the marketplace—all of which contribute to the value of the business itself.
At The Trademark Helpline, we understand how crucial trademarks are in building a business and protecting its value. Whether it’s a certification mark like the Plant-Based Trademark or a traditional trademark, these marks are not just legal protections—they are the foundation upon which businesses can thrive and differentiate themselves.
So, what do you think?
Could your brand or trademark become an industry standard? Would you like it to be? If you’re interested in exploring how your trademark could set your business apart and provide lasting value, we’re here to help.
We aim to make The Trademark Helpline the industry standard for Trademark Research, Registration, and Protection. If you want the same for your business or brand, get in touch today.
