Some brands are built to race ahead. Japspeed is one of them.

Known across the UK and beyond for high-performance parts, styling upgrades and a deep-rooted connection to motorsport culture, Japspeed has become a trusted name for car enthusiasts and competitive drivers alike.

But even the fastest-moving brands need to pause and check their blind spots. When it came to the protection of their intellectual property, Japspeed turned to The Trademark Helpline.

We provided a complete service with one simple goal.

To ensure the Japspeed brand is not just recognised but fully protected for the road ahead.

More Than Just a Logo

Japspeed is a name that holds real value in the automotive world. From drift events to performance tuning, the brand is proudly displayed, worn and talked about by loyal customers and fans.

But visibility is not the same as protection.

When Japspeed came to us, they had some trademark registrations in place. However, like many businesses that grow quickly, there were a few areas that needed immediate attention.

That is where our work began.

Starting with a Brand Audit

We carried out a full trademark audit to understand where things stood. This meant checking their existing registrations, identifying risks and spotting opportunities to strengthen the brand’s legal position.

We looked at:

• Which trademarks were active or due to expire
• Whether protection covered the right classes of goods and services
• Any missing areas where the brand was exposed
• Elements of the brand being used but not yet registered

This gave Japspeed the insight needed to take action with confidence.

Why Brand Protection Matters in Motorsport

In an industry where reputation travels fast, intellectual property is a business asset. Japspeed is more than just a name. It represents trust, performance and passion.

Motorsport brands often face issues with imitation. From counterfeit parts to unauthorised sellers, the risk of damage to reputation is very real.

Thanks to their renewed and expanded trademark coverage, Japspeed can now operate with confidence. They know their brand is protected and they are in a stronger position to enforce their rights if needed.

Helping Fast-Moving Brands Stay in Control

At The Trademark Helpline, we help ambitious businesses protect what they have built. Whether it is a well-known brand like Japspeed or a startup finding its feet, we provide tailored support that makes protection feel easy.

Our work with Japspeed is a reminder that keeping up with your brand’s growth also means keeping your legal protection in check.

If you are moving fast, we will make sure your protection does not fall behind.

Book a free consultation today and let us help you secure your brand for whatever comes next.