Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
News11 Oct 2026Fenrick & Stone Impersonation: The Trademark Notice It Didn’t Send
A trademark notice signed in Fenrick & Stone's name gave our client 72 hours. The firm says it didn't send it, and it matches the RSK Legal letter exactly.
News23 Sep 2026RSK Legal Trademark Notice: What the Registers Show
A client forwarded a formal trademark notice from RSK Legal with a 72-hour deadline. The website that sent it was thirteen days old. Every check, shown.
News10 Jul 2026When Your Competitor Copies Your Logo: The Anthropic v Abnormal AI Case
What the Anthropic v Abnormal AI case teaches about logo trademark infringement, brand protection and why registering your trademark early matters.
News4 Nov 2024Trademark Owner does the right thing! The story of ‘Pho’
One thing we always advocate for is mediation over legal action, trying to reach a compromise without going to court usually saves time and…
News25 Aug 2026Why Is OpenAI’s ChatGPT Trademark Being Opposed in Australia?
OpenAI's ChatGPT trademark has been opposed in Australia by the owner of the GPT property group. How oppositions work there and what it means for UK brands.
News24 Jun 2026Scam Warning: Trademark Dept, Have You Received A UK Trademark Registration Email?
Have you received a UK trademark registration email from Trademark Dept? Read our warning about urgent trademark emails, UKIPO filing claims, dollar pricing and comm…
News28 Apr 2026Scam Warning – Distinction Law, have you received a letter?
Learn how to spot a trademark infringement scam, trademark renewal scam, or patent & trademark office scam. Real UK examples of trademark scam letters and how to pro…
News4 Jul 2024The Importance of Trademark Protection – Lessons from Nike vs BAPE
Safeguard your fashion brand with effective trademark protection, inspired by the Nike vs. BAPE case. Ensure continuous enforcement, quality control, and strategic s…
News22 Jul 2026Scam Warning: MA & Co Law, Have You Received a “Legal Notice on Business Name and Domain Rights Conflict”?
A trademark warning email from "MA & Co Law" gives you 48 hours to respond. Here is what we found when we checked the firm, the solicitor and the website.
News25 Jun 2026Scam Warning: Alethea Law Trademark Website, Possible Impersonation Scam?
A client has recently brought another trademark related website to our attention. This one is slightly different from some of the other examples we…
News15 Jun 2026Scam Warning: Prestige Marks and Trademark Axis, Have You Received An Email?
Over the years, we have seen plenty of trademark scams. Some arrive by post. Some arrive by email. Some look like invoices. Others look…
News12 Jun 2026Can You Use AI-Generated Evidence in a Trademark Dispute?
Can you use AI-generated evidence in a trademark dispute? What happened in our IPO opposition case, the ChatGPT decisions, and how to prepare real evidence.
News18 May 2026Scam Warning: Trademarks Filers and Trademark Genius
One of our clients has received a new trademark scam email from a business calling itself Trademarks Filers. The email claimed that another organisation…
News31 Mar 2026OMPS Trademark Scam Warning – Have you received a Trademark publication letter?
Learn how the OMPS trademark letter scam targets UK businesses with fake trademark publication invoices and misleading UKIPO-style correspondence. Discover the warni…
News22 Jul 2025VPS Trademark Scam Warning: Have you received a VPS trademark publication letter?
Learn how the VPS, WPS and TPS trademark letter scam targets UK businesses with fake trademark publication invoices using real UKIPO trademark details. Discover the…
News11 Jun 2025Trademarking Shapes? – Toblerone’s Triangular Triumph: How a Chocolate Shape Made Trademark History
Let’s be honest, when you think of Toblerone, you aren’t thinking about nougat, you probably are thinking about chocolate BUT you are definitely thinking…
News16 Jan 2025EUIPA Trademark Scam: Have You Received a Letter from the “European Intellectual Property Agency”?
Received a letter from EUIPA? Learn how to spot this EU trademark scam, protect your brand, and what to do if you’ve already paid.
News22 Oct 2024Erling Haaland’s Trademark Journey
Goals and Red Cards Erling Haaland is a name inextricably linked with success and, occasionally, controversy. As one of the world's most prolific goal…
News26 Sep 2024Google Embroiled in Trademark Lawsuit Over ‘Gemini’ AI Branding
Even ‘Internet Giants’ like Google are not immune to trademark controversies! We often talk about how Google is one of the biggest advocates for…
News4 Jun 2024Nike Triumphs in Legal Battle Over Stripes in Germany
Discover the latest development in the Nike vs. Adidas trademark battle. A German court has partially overturned its ban, allowing Nike to feature three stripes on m…
News23 Aug 2021Manchester United to be renamed on Football Manager
Manchester United will be renamed on Football Manager games from FM22 onwards, following a trademark dispute with games giant Sega.
News27 Apr 2021McGregor looses fight to trademark his name for clothing line.
Connor McGregor news story by the trademark helpline. Conor McGregor has failed in a legal fight with a clothing firm over sportswear that bears his name.
News17 Sep 2026Can You Sue Someone for Copying Your Brand? What Louboutin v YSL Actually Decided
If someone copies your brand, can you actually sue? What Louboutin’s red sole case decided, what a registration really gives you, and when it won’t be enough.
News7 Sep 2026The Trademark Helpline launches enhanced client monitoring, portal access and new business-support services
New fortnightly UK trademark monitoring reports, a client portal and watchlists. What The Trademark Helpline does behind the scenes, and what changes next.
News21 Aug 2026Scam Warning: St Nic’s Legal Services, Have You Received a “Legal Notice on Business Name and Domain Rights Conflict”?
Received a “Legal Notice on Business Name and Domain Rights Conflict” from St Nic’s Legal Services? Read the warning signs before replying or paying.
News20 Aug 2026Supermac’s Beat McDonald’s at the UK Registry. Here’s What That Says About Names That Look Too Similar
Is my business name too similar to one that already exists? A UK registry decision shows a shared word is not enough on its own. What actually decides it.
News13 Aug 2026Jersey Just Dropped Out of UK International Trademark Registrations: It’s a Small Change That Makes a Bigger Point
From 1 August, Jersey is no longer covered by the UK designation of an international trademark registration. What changed, who it affects, and what to check.
News3 Aug 2026Scam Warning: Trademarkium, Have You Received a “UK Registration Documentation” Email?
Received a UK Registration Documentation email from Trademarkium? Here is what we found about the sender, the tactics, and what to check before you pay anyone.
News15 Jul 2026Trademark Decisions Are Business Risk Decisions: Lessons from 4,176 UK Registrations
After 4,176 UK registrations, one lesson stands out: the best trademark strategy starts with the cost of failure, not the cost of filing. Here is why.
News14 Jul 2026First to File vs First to Use: The Question Every Brand Owner Should Ask After Anthropic v Abnormal AI
Anthropic filed eight months after Abnormal AI and is now fighting for its name in court. Why first to file beats first to use, and how to protect your brand.
News9 Jul 2026Scam Warning: Knighton Legal Services – Have You Received a “Legal Notice on Business Name and Domain Conflict”?
Received a “Legal Notice on Business Name and Domain Conflict” from Knighton Legal Services? Here’s why this trademark scam email works and what to do.
News2 Jul 2026Is the UK IPO Ending Series Trademark Applications?
The UK IPO is ending the series trademark application for new filings. What was announced, when it takes effect and what it means for your logo versions.
News1 Jul 2026Should You Trademark Your Company Name? The Lesson Behind the “1587 Prime” Steakhouse Dispute
Mahomes and Kelce's 1587 Prime steakhouse is being sued over its name. Here's what the dispute teaches every business owner about clearing a name first.
News1 Jul 2026Scam Warning: Trademark Center UK, Have You Received A “United Kingdom Brand Registration Profile” Email?
Have you received an email from Trademark Center UK claiming another party is about to register your brand? Read our warning before you reply, call or pay.
News25 Jun 2026Trademark Renewal and Ownership: What the Beckham ‘Brooklyn’ Trademark Teaches Every UK Business Owner
The Beckham 'Brooklyn' trademark is nearing renewal - a sharp lesson in trademark ownership. Learn who really owns your brand and why renewal deadlines matter.
News25 Jun 2026Tesla’s Cybercab Trademark Fight: Why You File Before You Announce
Tesla announced Cybercab and a French firm filed the name six days later. What the Tesla Cybercab trademark dispute shows about filing before you announce.
News24 Jun 2026Can You Still Use Your Own Name Once You’ve Sold the Brand? The Jo Malone Dispute
Can you still use your own name once you have sold the brand? It sounds like an odd question, but Jo Malone is facing…
News23 Jun 2026Gymshark Just Blocked a Copycat Called ‘GymBull’, and Why That Matters for Smaller Brands
Gymshark started life in a garage in Solihull, and this month it blocked a copycat trademark called ‘GymBull’. The garage bit is the part…
News23 Jun 2026FIFA Made Levi’s Cover Its Own Stadium, and the Real Flex Was How Recognisable It Stayed
Source - James O’Connor FIFA: “Hey Levi’s, you’ll need to cover your name on Levi’s Stadium to meet our sponsorship rules.” Levi’s: “Sure thing.”…
News23 Jun 202666,000 Fake Football Shirts Seized in Spain: Why Enforcement Always Comes Back to a Registered Right
More than 66,000 fake football shirts, around 16 tonnes of them, have been seized across Spain in a single coordinated operation as the 2026…
News23 Jun 2026AI and Trademarks: A Brilliant Assistant, but a Poor Researcher
One of my team recently flagged something to a local business, a genuinely successful brand, that they were trading with no trademark at all.…
News23 Jun 2026Jellycat Versus the High Street: Why ‘Just a Cuddly Toy’ Is a Serious Brand Protection Lesson
Jellycat going after major retailers is a brilliant reminder that “cute” can still be very serious business. Most people look at a Jellycat and…
News23 Jun 2026A World Cup Marketing Warning for Pubs and Hospitality: What You Can and Cannot Say
If you run a pub, bar or any kind of hospitality venue, the World Cup is one of the best trading opportunities of the…
News23 Jun 2026Gillette Stadium Becomes ‘Boston Stadium’ for the World Cup: What FIFA’s Clean Venue Rule Teaches Brand Owners
“Right, just cover the branding on every seat.” All 65,878 of them. That, more or less, is what has been happening at Gillette Stadium…
News17 Jun 2026Did you know that Umbro lost a Supreme Court case last summer?
Here is a question that tends to stop people in their tracks. Did you know that Umbro, the company behind one of the most…
News16 Jun 2026Oatly’s ‘Post Milk Generation’ Trademark Struck Down by the UK Supreme Court
There is a comforting little thought that a lot of business owners allow themselves once the certificate finally arrives, and it tends to go…
News10 Jun 2026Can a Smaller Business’s Trademark Stop a Famous Brand?
How prior trademark rights let a Las Vegas performer challenge Taylor Swift's Showgirl filing, how the same rules work in the UK and why filing first matters.
News9 Jun 2026How a Trademark Dispute Turned Into a £322,000 Costs Bill
A UK trademark dispute cost £322,000. Discover why enforcement escalated, the risks of cease-and-desist letters, and how to protect your brand and budget.
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Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
