Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
Article28 Sep 2026Are Trademarks a Metaphor for Life?
Can a trademark stop someone using your brand? Not physically, any more than a speed limit stops speeding. Why registration still deters, and how it fits in.
Article28 Aug 2024What is Trademark Trolling?
Trademark trolling refers to the practice where individuals or entities exploit the trademark system by registering trademarks, often on common or generic terms, with…
Article28 Aug 2024Paul Dell vs Dell Inc: A Trademark Dispute
The trademark dispute between Dell Inc., the global technology giant, and Paul Dell, a British entrepreneur, centres around the use of the "Dell" name.…
Article8 Jun 2026Can a Bigger Brand Force You to Change Your Business Name?
Can a bigger brand force you to change your business name? What Patagonia and TickTickTrader v TikTok show about who wins, and what to do if a letter lands.
Article21 May 2026Can You Sell Upcycled Branded Goods Without Infringing a Trademark?
Can you sell upcycled branded goods without infringing a trademark? How UK exhaustion of rights works, the Chanel, Rolex and Hermès cases, and checks to make.
Article1 Aug 2024What is Passing Off and Why does it Matter? – A Peloton Case Study
You’ve heard of Peloton right? Founded in 2012 by John Foley, Peloton revolutionised the home exercise market by combining technology and engaging fitness content…
Article6 Aug 2026What Is a TM7A Notice of Threatened Opposition?
A TM7A notice of threatened opposition gives someone an extra month to oppose your UK trademark. What it means and the opposition timeline, stage by stage.
Article26 Aug 2026Someone in Another Country Is Using My Brand. Can I Stop Them?
A UK trademark is a territorial right and stops at the border. What you can do when a business overseas uses your name, and where you should be registered.
Article14 Aug 2026Can a Sponsor or Licensee Damage Your Brand?
Can a sponsor or licensee damage your brand? What Burnley's shirt deal shows, what UK law lets you control and what a trademark licensing agreement needs.
Article6 Dec 2024MetaBirkins: A Case Study in Trademark Disputes with NFTs
If you read our article Navigating Trademark Issues in the NFT World you’ll know that NFT’s and the rights and obligations to their creation,…
Article22 Oct 2024How can Partnerships and Collaborations support your brands growth?
Chapter 7 - The Power of Trademarks in Modern Marketing Partnerships and collaborations are done across all sectors, some more noticeable than others. In…
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See all guides →Trademark disputes
Oppositions, cancellations, cease and desist letters and online takedowns.
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Our authors
Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
