Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
News7 Sep 2026The Trademark Helpline launches enhanced client monitoring, portal access and new business-support services
New fortnightly UK trademark monitoring reports, a client portal and watchlists. What The Trademark Helpline does behind the scenes, and what changes next.
News25 Jun 2026Trademark Renewal and Ownership: What the Beckham ‘Brooklyn’ Trademark Teaches Every UK Business Owner
The Beckham 'Brooklyn' trademark is nearing renewal - a sharp lesson in trademark ownership. Learn who really owns your brand and why renewal deadlines matter.
News16 Jun 2026Oatly’s ‘Post Milk Generation’ Trademark Struck Down by the UK Supreme Court
There is a comforting little thought that a lot of business owners allow themselves once the certificate finally arrives, and it tends to go…
News25 May 2026Why Taylor Swift Trademarking Her Voice Should Make Every UK Brand Owner Think Harder About AI
This isn't the first time we have commended Taylor Swift over here on the Helpline, after all, who doesn't love a bit of Tay…
News30 Oct 2025IMPORTANT – Lessons from SpudBros vs The Spud Father – Part 2
Prevention Is Better Than Cure Registering a trademark is only the first step. The second, often forgotten and probably more important for you (the…
News23 Apr 2025TM Direct Update: Trademark Direct Clients
Update – 5 May 2025 Trademark Direct have confirmed that their preferred email address for client correspondence is info@trademarkdirect.co.uk. They have also confir…
News28 Apr 2026Scam Warning – Distinction Law, have you received a letter?
Learn how to spot a trademark infringement scam, trademark renewal scam, or patent & trademark office scam. Real UK examples of trademark scam letters and how to pro…
News25 Jun 2026Scam Warning: Alethea Law Trademark Website, Possible Impersonation Scam?
A client has recently brought another trademark related website to our attention. This one is slightly different from some of the other examples we…
News12 Jun 2026Can You Use AI-Generated Evidence in a Trademark Dispute?
Can you use AI-generated evidence in a trademark dispute? What happened in our IPO opposition case, the ChatGPT decisions, and how to prepare real evidence.
News31 Mar 2026OMPS Trademark Scam Warning – Have you received a Trademark publication letter?
Learn how the OMPS trademark letter scam targets UK businesses with fake trademark publication invoices and misleading UKIPO-style correspondence. Discover the warni…
News22 Jul 2025VPS Trademark Scam Warning: Have you received a VPS trademark publication letter?
Learn how the VPS, WPS and TPS trademark letter scam targets UK businesses with fake trademark publication invoices using real UKIPO trademark details. Discover the…
News26 Sep 2024Google Embroiled in Trademark Lawsuit Over ‘Gemini’ AI Branding
Even ‘Internet Giants’ like Google are not immune to trademark controversies! We often talk about how Google is one of the biggest advocates for…
News9 Jul 2026Scam Warning: Knighton Legal Services – Have You Received a “Legal Notice on Business Name and Domain Conflict”?
Received a “Legal Notice on Business Name and Domain Conflict” from Knighton Legal Services? Here’s why this trademark scam email works and what to do.
News1 Jul 2026Scam Warning: Trademark Center UK, Have You Received A “United Kingdom Brand Registration Profile” Email?
Have you received an email from Trademark Center UK claiming another party is about to register your brand? Read our warning before you reply, call or pay.
News23 Jun 2026Gymshark Just Blocked a Copycat Called ‘GymBull’, and Why That Matters for Smaller Brands
Gymshark started life in a garage in Solihull, and this month it blocked a copycat trademark called ‘GymBull’. The garage bit is the part…
News23 Jun 202666,000 Fake Football Shirts Seized in Spain: Why Enforcement Always Comes Back to a Registered Right
More than 66,000 fake football shirts, around 16 tonnes of them, have been seized across Spain in a single coordinated operation as the 2026…
News10 Jun 2026Can a Smaller Business’s Trademark Stop a Famous Brand?
How prior trademark rights let a Las Vegas performer challenge Taylor Swift's Showgirl filing, how the same rules work in the UK and why filing first matters.
News9 Jun 2026How a Trademark Dispute Turned Into a £322,000 Costs Bill
A UK trademark dispute cost £322,000. Discover why enforcement escalated, the risks of cease-and-desist letters, and how to protect your brand and budget.
News3 Apr 2026When Big Brand Enforcement Fails: What the Easygroup v Easyfeetstore Ruling Means for SMEs
easyGroup's claims against Easyfeet dismissed. Learn what this ruling means for SMEs facing big brand trademark enforcement and how to protect your brand.
News14 Oct 2025We Got a 1 Star Review… You Won’t Believe Why
It’s not every day you get a one-star review for something you didn’t even do. But this is exactly what happened to us last…
News11 Jun 2025When Ugg Isn’t Just a Brand and What the Famous Boot Taught Us About Trademarks and Geography
https://youtube.com/shorts/wShIXO81bgM?feature=share Say “Ugg” in the UK and you’ll picture the classic tan boots, trademarked, well marketed, and sold by the UGG br…
News22 Oct 2024WordPress vs WP Engine – Trademark Dispute
A Battle Over Branding and Legal Rights - If you’re in the web development community you’ll have been captivated recently by the ongoing trademark…
News31 Jan 2024Stern Young & Partners Trademark Letter: Have you received a trademark renewal letter?
We have recently seen another type of trademark letter being sent to UK trademark owners, this time from a business using the name Stern…
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Our authors
Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
