Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
News9 May 2025Big News on the Big Mac, Amazon Advice, a WhatsApp Blunder and Bacardi’s Blow
Big news out of Europe. The courts have ruled that McDonald’s no longer has exclusive rights to the name Big Mac outside of beef…
News16 Dec 2024The Supreme Court Ruling: A Game Changer for Overly Broad Trademark Filings
In December 2024, the UK Supreme Court delivered a landmark ruling in the SkyKick v Sky case [2024] UKSC 36, fundamentally reshaping the landscape…
News22 Oct 2024Marvel and DC Lose Trademark on ‘Super Hero’
The End of a Super Era For decades, "Super Hero" was synonymous with characters that Marvel Comics and DC Comics came up with. With…
News26 May 2024Indian Restaurant Chain Dishoom Challenges Trademark Held by London Businessman
Dishoom faces a legal battle over the trademark 'Ruby Murray' with Tariq Aziz, highlighting the importance of Trademark Registration in the UK. This case underscores…
News24 Jun 2021Banksy stripped of trademarks
Anonymous street artist, Banksy, has been stripped of two more trademarks (four in total) for his works because he never intended to commercialise them…
News16 Jun 2026Oatly’s ‘Post Milk Generation’ Trademark Struck Down by the UK Supreme Court
There is a comforting little thought that a lot of business owners allow themselves once the certificate finally arrives, and it tends to go…
News11 Jun 2025When Ugg Isn’t Just a Brand and What the Famous Boot Taught Us About Trademarks and Geography
https://youtube.com/shorts/wShIXO81bgM?feature=share Say “Ugg” in the UK and you’ll picture the classic tan boots, trademarked, well marketed, and sold by the UGG br…
News22 Nov 2024The Katy Perry Trademark Drama: A Surprising Turn
Update, 1 June 2026: The 2024 decision described below is no longer the end of this case. Stage by stage: in September 2008 the…
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Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
