Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
News25 Aug 2026Why Is OpenAI’s ChatGPT Trademark Being Opposed in Australia?
OpenAI's ChatGPT trademark has been opposed in Australia by the owner of the GPT property group. How oppositions work there and what it means for UK brands.
News20 Aug 2026Supermac’s Beat McDonald’s at the UK Registry. Here’s What That Says About Names That Look Too Similar
Is my business name too similar to one that already exists? A UK registry decision shows a shared word is not enough on its own. What actually decides it.
News13 Aug 2026Jersey Just Dropped Out of UK International Trademark Registrations: It’s a Small Change That Makes a Bigger Point
From 1 August, Jersey is no longer covered by the UK designation of an international trademark registration. What changed, who it affects, and what to check.
News6 Feb 2026Brexit’s Final Blow to EU Trademarks – the UK Trademark Gap That Could Affect Established Brands
If you sell products or services into the UK and don’t have a UK trademark, your brand may be completely unprotected, even if you’ve…
News11 Jun 2025When Ugg Isn’t Just a Brand and What the Famous Boot Taught Us About Trademarks and Geography
https://youtube.com/shorts/wShIXO81bgM?feature=share Say “Ugg” in the UK and you’ll picture the classic tan boots, trademarked, well marketed, and sold by the UGG br…
News19 May 2025How Brexit and Backlogs Are Leaving One Small Business Owner £30,000 Out of Pocket in a Trademark Battle with L’Oréal
Discover how Brexit and EUIPO backlogs cost one small business £30,000 in a trademark dispute with L’Oréal—and what it means for your brand protection strategy.
News16 May 2025The Trademark Trouble Behind Dubai Chocolate and What It Means for Your Brand
You’ve probably seen it. That glossy, pistachio-filled chocolate bar from Dubai that has gone viral across TikTok and Instagram. Rich. Indulgent. Beautifully package…
News19 Nov 2024Sweden’s Bold Move to Trademark Its Name: What It Means for Global Branding
Sweden has taken a groundbreaking step by applying to the European Union Intellectual Property Office (EUIPO) to trademark its name. This bold move aims…
News1 Jan 2018How Will Brexit Impact EU Trademark Protections?
Discover how Brexit affects EU trademark protections for UK businesses. Learn what steps to take to maintain your brand rights post-Brexit.
News25 Jun 2026Tesla’s Cybercab Trademark Fight: Why You File Before You Announce
Tesla announced Cybercab and a French firm filed the name six days later. What the Tesla Cybercab trademark dispute shows about filing before you announce.
News10 Jun 2026Can a Smaller Business’s Trademark Stop a Famous Brand?
How prior trademark rights let a Las Vegas performer challenge Taylor Swift's Showgirl filing, how the same rules work in the UK and why filing first matters.
News30 Oct 2025IMPORTANT – Lessons from SpudBros vs The Spud Father – Part 2
Prevention Is Better Than Cure Registering a trademark is only the first step. The second, often forgotten and probably more important for you (the…
News28 Mar 2025Bacardi Faces Setback in Havana Club Trademark Battle – Key Lessons for Brand Protection
In another twist to the decades-long trademark dispute, spirits giant Bacardi has experienced a notable setback. A Virginia federal court recently dismissed Bacardi'…
News21 Jun 2024Bacardi Scores Legal Victory in Long-Running HAVANA CLUB Trademark Dispute
Bacardi's HAVANA CLUB trademark battle revived by US Court of Appeals. The case against the Cuban government and USPTO challenges the 2016 renewal by Cubaexport, hig…
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Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
