Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
News25 Aug 2026Why Is OpenAI’s ChatGPT Trademark Being Opposed in Australia?
OpenAI's ChatGPT trademark has been opposed in Australia by the owner of the GPT property group. How oppositions work there and what it means for UK brands.
News22 Oct 2024Erling Haaland’s Trademark Journey
Goals and Red Cards Erling Haaland is a name inextricably linked with success and, occasionally, controversy. As one of the world's most prolific goal…
News20 Aug 2026Supermac’s Beat McDonald’s at the UK Registry. Here’s What That Says About Names That Look Too Similar
Is my business name too similar to one that already exists? A UK registry decision shows a shared word is not enough on its own. What actually decides it.
News13 Aug 2026Jersey Just Dropped Out of UK International Trademark Registrations: It’s a Small Change That Makes a Bigger Point
From 1 August, Jersey is no longer covered by the UK designation of an international trademark registration. What changed, who it affects, and what to check.
News2 Jul 2026Is the UK IPO Ending Series Trademark Applications?
The UK IPO is ending the series trademark application for new filings. What was announced, when it takes effect and what it means for your logo versions.
News25 Jun 2026Tesla’s Cybercab Trademark Fight: Why You File Before You Announce
Tesla announced Cybercab and a French firm filed the name six days later. What the Tesla Cybercab trademark dispute shows about filing before you announce.
News6 Feb 2026Brexit’s Final Blow to EU Trademarks – the UK Trademark Gap That Could Affect Established Brands
If you sell products or services into the UK and don’t have a UK trademark, your brand may be completely unprotected, even if you’ve…
News11 Jun 2025When Ugg Isn’t Just a Brand and What the Famous Boot Taught Us About Trademarks and Geography
https://youtube.com/shorts/wShIXO81bgM?feature=share Say “Ugg” in the UK and you’ll picture the classic tan boots, trademarked, well marketed, and sold by the UGG br…
News11 Jun 2025Why Nestlé Could Not Take a Break from Trouble When Trademarking the KitKat Shape
Nestlé wanted to protect the shape of KitKat’s, but the courts had other ideas. Even though millions do see the breakable bar with the…
News19 May 2025How Brexit and Backlogs Are Leaving One Small Business Owner £30,000 Out of Pocket in a Trademark Battle with L’Oréal
Discover how Brexit and EUIPO backlogs cost one small business £30,000 in a trademark dispute with L’Oréal—and what it means for your brand protection strategy.
News16 May 2025The Trademark Trouble Behind Dubai Chocolate and What It Means for Your Brand
You’ve probably seen it. That glossy, pistachio-filled chocolate bar from Dubai that has gone viral across TikTok and Instagram. Rich. Indulgent. Beautifully package…
News28 Mar 2025Who Can Call Themselves a Chocolate Master? Lindt’s Trademark Battle Raises Crucial Questions
The debate over who can rightfully claim industry terms as trademarks is heating up once again, this time centred around the phrase ‘Master Chocolat’.…
News17 Dec 2024Meghan Markle’s Latest Trademark Dispute: American Riviera Orchard
What’s your view on Megan and Harry? The illustrious pair Meghan Markle and Prince Harry have once again found themselves at the centre of…
News16 Dec 2024WWE Files for New Trademark: Is Classic Content Going Behind a Paywall?
If you smell what The Rock is cooking, WWE’s new strategy might just be a game-changer. Recently, WWE filed for the trademark “Raw Vault”,…
News19 Nov 2024Sweden’s Bold Move to Trademark Its Name: What It Means for Global Branding
Sweden has taken a groundbreaking step by applying to the European Union Intellectual Property Office (EUIPO) to trademark its name. This bold move aims…
News3 Jun 2024Exciting News for Taylor Swift Fans & Trademark Enthusiasts! 🚨
"Discover how Taylor Swift's 'Female Rage: The Musical' and TAS Rights Management's strategic trademark registration set a prime example for artists and businesses a…
News27 Sep 2021Oatly’s trademark mission continues…
Swedish oat milk brand, Oatly, are trying to claim to term 'barista'
News2 Aug 2021Lindt secures trademark status for bunny foil
Everyone’s favourite gold foil-wrapped chocolate Easter bunny won its latest legal battle on Thursday as Germany's federal court ruled its gold tone had trademark…
News22 Jul 2021Welsh business forced to change name
Welsh business Eryri clothing forced to change name Snowdonia clothing in trademark dispute.
News21 Jun 2021Client Case Study – Grandma’s Kitchen
The Trademark Helpline client case study on Bolton based new business Grandma's Kitchen.
News1 Jan 2018How Will Brexit Impact EU Trademark Protections?
Discover how Brexit affects EU trademark protections for UK businesses. Learn what steps to take to maintain your brand rights post-Brexit.
News10 Jun 2026Can a Smaller Business’s Trademark Stop a Famous Brand?
How prior trademark rights let a Las Vegas performer challenge Taylor Swift's Showgirl filing, how the same rules work in the UK and why filing first matters.
News30 Oct 2025IMPORTANT – Lessons from SpudBros vs The Spud Father – Part 2
Prevention Is Better Than Cure Registering a trademark is only the first step. The second, often forgotten and probably more important for you (the…
News28 Mar 2025Bacardi Faces Setback in Havana Club Trademark Battle – Key Lessons for Brand Protection
In another twist to the decades-long trademark dispute, spirits giant Bacardi has experienced a notable setback. A Virginia federal court recently dismissed Bacardi'…
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Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
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