Are Trademarks a Metaphor for Life?
There is one thing we hear more than almost anything else when somebody approaches us about protecting their brand: “I want to stop people from using my name, my logo or my tagline.” And that is absolutely the right instinct. If you have spent years building a business, developing a reputation and creating goodwill around […]
Can You See What Trademarks Your Competitors Are Filing?
Yes. How a competitor trademark search works on the UK register, what new filings reveal and hide, and how monitoring keeps watch for you from £14 a month.
The Trademark Helpline launches enhanced client monitoring, portal access and new business-support services
Please take a moment to read this news carefully as there is something at the end worth knowing about Over the coming weeks, you are going to start seeing a lot more from The Trademark Helpline. Not necessarily because we are doing more (although we are investing heavily in improving our services), but because we […]
What Happens After Your Trademark Is Registered?
What happens after trademark registration? Renewal every ten years, the five-year use rule, monitoring, the ® symbol, record changes and fake renewal letters.
Oatly’s ‘Post Milk Generation’ Trademark Struck Down by the UK Supreme Court
There is a comforting little thought that a lot of business owners allow themselves once the certificate finally arrives, and it tends to go something like this: I have got my trademark registered, so that is the job done. I completely understand the appeal of believing it, because registration feels like a finish line and […]
IMPORTANT – Lessons from SpudBros vs The Spud Father – Part 2
Prevention Is Better Than Cure Registering a trademark is only the first step. The second, often forgotten and probably more important for you (the trademark owner) and people who may accidentally infringe upon your trademark is actively monitoring it. SpudBros acted correctly in registering the Spudfather Trademark, but it looks they did not spot the […]
TM Direct Update: Trademark Direct Clients
Update – 5 May 2025 Trademark Direct have confirmed that their preferred email address for client correspondence is info@trademarkdirect.co.uk. They have also confirmed that their main telephone number, beginning 0208, is active and available on their website for clients wishing to make contact. We will continue to update this page with any further verified information that […]
The Brand That Protects Everyone Else: How We Helped WESTTEK Protect Their Own
WESTTEK spend their days keeping other businesses safe. They’re a managed IT and cybersecurity firm working with companies across Hertfordshire and London, which means their clients trust them with the keys to everything: systems, data, the lot. That trust is the whole business. It’s why the name on the door matters so much, and why […]