Trademark Owner does the right thing! The story of ‘Pho’

One thing we always advocate for is mediation over legal action, trying to reach a compromise without going to court usually saves time and money and often the people on the other side can be very reasonable as this example demonstrates. This is the story of how people power changed a trademark owners view and […]
WordPress vs WP Engine – Trademark Dispute

A Battle Over Branding and Legal Rights – If you’re in the web development community you’ll have been captivated recently by the ongoing trademark dispute between WordPress and WP Engine, a leading provider of managed WordPress hosting. The dispute revolves around unauthorised use of the WordPress trademark, leading to a high-stakes legal battle involving cease-and-desist […]
Marvel and DC Lose Trademark on ‘Super Hero’

The End of a Super Era For decades, “Super Hero” was synonymous with characters that Marvel Comics and DC Comics came up with. With Spider-Man swinging through the streets of New York to Batman battling the Joker, superheroes have swept imaginations around the globe. However, a recent legal decision has ushered in a dramatic transformation […]
Erling Haaland’s Trademark Journey

Goals and Red Cards Erling Haaland is a name inextricably linked with success and, occasionally, controversy. As one of the world’s most prolific goal scorers, Haaland has built a reputation not only for his breathtaking ability on the pitch but also for his activities off it. Like many elite athletes, Haaland has sought to protect […]
Google Embroiled in Trademark Lawsuit Over ‘Gemini’ AI Branding

Even ‘Internet Giants’ like Google are not immune to trademark controversies! We often talk about how Google is one of the biggest advocates for trademarks, having implemented significant changes in their search engine and ads platform to prevent people from leveraging company names for personal gain. One common example of trademark abuse we used to […]
The Importance of Trademark Protection – Lessons from Nike vs BAPE

In the dynamic world of fashion, trademark protection is a cornerstone for safeguarding brand identity and ensuring long-term business success. A recent example that underscores this importance is the trademark infringement lawsuit between Nike and Japanese fashion brand A Bathing Ape® (BAPE). The Case Overview Nike filed a trademark infringement suit against BAPE in early 2023, accusing the brand […]
Reflecting on House of Zana’s Trademark Victory Over Zara

In 2022, the fashion world witnessed a David vs. Goliath scenario as Amber Kotrri, owner of the small Darlington-based boutique House of Zana, triumphed over fashion giant Zara in a trademark dispute. Zara argued that House of Zana’s name bore “high degree of visual and aural similarities” to their brand, potentially causing customer confusion. However, […]
Bacardi Scores Legal Victory in Long-Running HAVANA CLUB Trademark Dispute

In a significant development for Bacardi, the US Court of Appeals has revived the company’s long-standing trademark battle over the HAVANA CLUB brand. This decision marks a pivotal moment in Bacardi’s ongoing dispute with the Cuban government and the US Patent and Trademark Office (USPTO). On June 13th, the US Court of Appeals ruled that […]
Harley-Davidson vs. Next: High Court Showdown!

In a dramatic turn of events, iconic motorcycle manufacturer Harley-Davidson has taken British retailer Next to the High Court, demanding the destruction of T-shirts they claim are “copycats” of their iconic logo. The dispute centres around designs featuring biker angel wings and flames, which Harley-Davidson argues could confuse consumers. This legal battle comes on the […]
Nike Triumphs in Legal Battle Over Stripes in Germany

Victory for Nike in Germany, as the court has given the green light for the brand to feature three stripes on some of its trouser designs. The Legal Clash with Adidas This ruling marks a pivotal moment in the ongoing legal tussle between Nike and its German rival, Adidas had previously filed a trademark infringement […]