Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
News22 Oct 2024Erling Haaland’s Trademark Journey
Goals and Red Cards Erling Haaland is a name inextricably linked with success and, occasionally, controversy. As one of the world's most prolific goal…
News2 Jul 2026Is the UK IPO Ending Series Trademark Applications?
The UK IPO is ending the series trademark application for new filings. What was announced, when it takes effect and what it means for your logo versions.
News25 Jun 2026Tesla’s Cybercab Trademark Fight: Why You File Before You Announce
Tesla announced Cybercab and a French firm filed the name six days later. What the Tesla Cybercab trademark dispute shows about filing before you announce.
News11 Jun 2025Why Nestlé Could Not Take a Break from Trouble When Trademarking the KitKat Shape
Nestlé wanted to protect the shape of KitKat’s, but the courts had other ideas. Even though millions do see the breakable bar with the…
News28 Mar 2025Who Can Call Themselves a Chocolate Master? Lindt’s Trademark Battle Raises Crucial Questions
The debate over who can rightfully claim industry terms as trademarks is heating up once again, this time centred around the phrase ‘Master Chocolat’.…
News17 Dec 2024Meghan Markle’s Latest Trademark Dispute: American Riviera Orchard
What’s your view on Megan and Harry? The illustrious pair Meghan Markle and Prince Harry have once again found themselves at the centre of…
News16 Dec 2024WWE Files for New Trademark: Is Classic Content Going Behind a Paywall?
If you smell what The Rock is cooking, WWE’s new strategy might just be a game-changer. Recently, WWE filed for the trademark “Raw Vault”,…
News3 Jun 2024Exciting News for Taylor Swift Fans & Trademark Enthusiasts! 🚨
"Discover how Taylor Swift's 'Female Rage: The Musical' and TAS Rights Management's strategic trademark registration set a prime example for artists and businesses a…
News27 Sep 2021Oatly’s trademark mission continues…
Swedish oat milk brand, Oatly, are trying to claim to term 'barista'
News2 Aug 2021Lindt secures trademark status for bunny foil
Everyone’s favourite gold foil-wrapped chocolate Easter bunny won its latest legal battle on Thursday as Germany's federal court ruled its gold tone had trademark…
News22 Jul 2021Welsh business forced to change name
Welsh business Eryri clothing forced to change name Snowdonia clothing in trademark dispute.
News21 Jun 2021Client Case Study – Grandma’s Kitchen
The Trademark Helpline client case study on Bolton based new business Grandma's Kitchen.
News16 May 2025The Trademark Trouble Behind Dubai Chocolate and What It Means for Your Brand
You’ve probably seen it. That glossy, pistachio-filled chocolate bar from Dubai that has gone viral across TikTok and Instagram. Rich. Indulgent. Beautifully package…
News26 May 2021Samsung excites tech world with latest trademark filings.
South Korean electronics company Samsung have excited the tech world this week after two trademark filings were spotted for ‘Z Roll’ and ‘Z Slide’.
News26 Apr 2021Why the owner of Boo Consulting has trademarked her brand.
Boo Consulting Limited case study with The Trademark Helpline for WIP Day 2021
Browse by topic
Trademark advice by topic
Check and plan
Search the register, choose the right classes and check a name before you file.
See all guides →Manage and protect
Monitoring, renewals and representation once your trademark is registered.
See all guides →Trademark disputes
Oppositions, cancellations, cease and desist letters and online takedowns.
See all guides →The people behind the answers
Our authors
Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
