Knowledge Hub · Updated 13 October 2026
Trademark Knowledge Hub
Free, plain-English help with UK trademarks, from the team that has been registering and protecting brands for UK businesses since 2008.
Everything we publish is here in one place: step-by-step guides, answers to the questions business owners ask us most, trademark news, real client stories, scam warnings and short videos. Search for your question, filter by topic, or start with what other readers are looking at this week. If you can’t find what you need, ask us and a specialist will reply within one working day.
Video4 Jul 2026Why 380,000 UK Tech Trademarks Do Not Cover AI
Around 380,000 active tech trademarks in the UK do not cover AI, and the reason reveals something most business owners miss about how trademark…
Video30 Jun 2026The Job Every Business Owner Puts Off
Trademark registration is the job most business owners keep putting off, usually because they are busy building the business rather than wrestling with the…
Video26 Jun 2026Why Influencers Are Trademarking Their Own Names
More and more influencers are trademarking their own names, and the reason often isn't what you'd expect. When asked why, many don't talk about…
Video24 Jun 2026Trademark Scammers Are Now Forging Lawyers' Names
Trademark scams have taken a more sophisticated turn. The latest letters put a real law firm or lawyer's name on them to make them…
Video18 Jun 2026Everyone's Using AI Now, Even Solicitors
AI has made its way into every corner of work, including the legal profession. But leaning on it for serious legal tasks, without checking…
Video16 Jun 2026How One Trademark Beat a Company Holding a Client's Domain Hostage
A trademark is far more powerful than most people realise. In the early days of the web, some providers would build a business's website…
Video12 Jun 2026Think You Can Use AI to Fight a Trademark Dispute? Think Again
In a recent case, we were acting for a client whose trademark was being infringed and opposing the other side's application. The other party,…
Video11 Jun 2026Being Legally Right Isn't Always Enough to Keep Your Brand
You would think that being legally in the right means you would win a trademark dispute. It does not always work that way. In…
Video11 Jun 2026Trademarking in the UAE Costs a Lot, Here's Why It Can Be Worth It
More businesses than ever are looking to protect their brand in the UAE, drawn by the appeal of the market. The cost of trademarking…
Video10 Jun 2026The Trademark Scam You Need to Know About
Trademark scams are on the rise, and AI is making them more convincing than ever. As soon as a trademark application is submitted, a…
Video8 Jun 2026Is Someone Using Your Brand Name? How to Protect a Brand in the Social Media Age
Someone could be using your brand name right now, and you might not even know. The way people protect a brand has changed, and…
Video5 Jun 2026Want Your Brand to Own a Market? First You Have to Own the Brand
In buoyant markets, everyone wants their brand to dominate the space. Whether it's the UK or somewhere fast-growing like Dubai, businesses are all chasing…
Video4 Jun 2026Trademark Disputes Are on the Rise | What It Means for Small Businesses
Trademarks are on the rise, which means the space your brand sits in is getting more crowded by the day. SMEs deserve the same…
Video4 Jun 2026Why Celebrities Are Trademarking Their Faces | AI, Brand Protection & Trademarks Explained
Trademarks, AI and the reality of running a business. Jon and Matt break down what's really happening in the trademark world and the wider…
Video3 Jun 2026You Can Trademark Your Face? Luke Littler Just Tried | Trademarks vs AI Fakes
Darts champion Luke Littler has applied to trademark his own face, aiming to stop AI generated fakes using his likeness on counterfeit products. It's…
Video2 Jun 2026Trademark Registration Isn't the End | Why Monitoring and Enforcement Matter
Many business owners assume that once a trademark is registered, the job is done. It isn't. As representatives, registering a trademark is just one…
Video1 Jun 2026Katy Perry Trademark Dispute Explained | What It Means for Your Brand
The Katy Perry trademark dispute has finally been resolved, but only after years of back-and-forth, an early ruling that went the wrong way, and…
Video28 Apr 2026Social Media Copycats
You’ve worked hard to build your brand—don't let a copycat cash in on your success! In the world of Instagram and TikTok, "similar" names…
Video23 Apr 2026Avoid this mistake when setting up your business
Most founders realize this mistake only after it becomes expensive. Protect your brand early — the right foundation saves future problems. Contact us for…
Video6 Mar 2026Your Brand Name Looks Free, But Is It Actually Safe?
Just because your brand name is available on Companies House and the domain is free, that does not mean someone else does not already…
Video14 Feb 2026Why We Sometimes Tell Clients Not to File a Trademark
What is the toughest part of this job? Saying no. Once a trademark is submitted, anyone with a similar mark is notified and has…
Video13 Feb 2026Money Back Guarantee on a Trademark? Watch This First
A money back guarantee on a trademark application sounds reassuring. In reality, it can be a red flag. In this video, we explain why…
Video6 Feb 20265 Trademark Myths
Learn the top 5 common trademark misconceptions that could cost you time or money, explained quickly and clearly in this short legal insight.
Video6 Feb 2026What WWE’s Raw Vault Trademark Reveals About Future Classic Content Access
Quick breakdown of WWE’s new Raw Vault trademark and what it could mean for classic wrestling content and fans, explained in under a minute.
Video6 Feb 2026Are Trademarks Ready for the Metaverse?
A quick explainer on how trademarks apply to NFTs and the metaverse, covering key legal points brands and creators should know in under a minute.
Video3 Feb 2026Do Not Miss This Six Month Window After Filing Your UK Trademark
If you have filed a UK trademark recently or you are getting ready to file, this is something you need to know. When you…
Video13 Jan 2026Quick update: trademark IPO fees are increasing.
UKIPO trademark fees are increasing in April this year (1st April 2026). If you are planning to file a new trademark application or make…
Video23 Dec 2025Who Owns Christmas? Santa, The Grinch and a Whole Lot More
Who owns Christmas? You might think nobody… but a surprising number of festive favourites are actually trademarked. From Santa Claus to The Grinch and…
Video15 Dec 2025How to respond to trademark infringements
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Video8 Dec 2025David vs Legoliath
What happens when a global giant threatens a take-down… and ends up hiring the very person they targeted? In this episode, we dive into…
Video8 Dec 2025Hitting the Trademark Lottery
You’d think a registered design mark would be all the protection you need. But what happens when your design is copied, passed down the…
Video8 Dec 2025Swim Shady vs Slim Shady
The trouble really began when Australian swimwear brand Swim Shady filed a trademark application in the US, and Eminem quickly announced he was opposing…
Video8 Dec 2025Going on the Offensive
When someone infringes your trademark, or files something suspiciously similar, the instinct is often to dive straight into legal action. But is “going on…
Video4 Dec 2025Ralph Lauren Polo vs Polo SA
A decades-long trademark dispute between Ralph Lauren Polo and Polo South Africa has finally come to an end, and the story behind it is…
Video2 Dec 2025Who's Responsible for your Trademark?
Who’s responsible for your trademark inside your company? You might think the answer is obvious, but too often responsibility is assumed, unclear, or split…
Video29 Oct 2025What Could Spudfather Have Done Differently? The one thing every business should do before starting
One missed step caused a lot of noise online. We look at what Spudfather could have done differently and how a simple trademark check…
Video29 Oct 2025Spud Bros vs Spudfather: The Truth About Trademark Rights and Brand Protection
Let’s cut out the hearsay and focus on the facts. Two small UK businesses, Spud Bros and Spudfather, found themselves at the centre of…
Video28 Oct 2025The Spud War Explained SpudBros vs The Spud Father Trademark Dispute
The Spud War is heating up between SpudBros and The Spud Father and we're breaking it down! We're looking at the facts, who holds…
Video23 Sep 2025How to Protect Your Brand on Social Media
Social media copycats could be hurting your brand right now. From Adele to Elon Musk the biggest names are targeted by fake accounts and…
Video5 Sep 2025The Most Valuable Lesson in Business Leadership
What matters most when leading a long-standing family business? For Atlantic Timber, it is all about people. In this clip, Martin Buckle shares why…
Video3 Sep 2025The Hidden Asset That Can Boost Your Business Value
Could your trademark be the most valuable part of your business? When it comes to selling, scaling or seeking investment, protected intellectual property makes…
Video24 Aug 2025Thought About Starting a Rewards Programme? Watch This First
Many businesses know they need a loyalty or rewards programme but are unsure where to begin. Prosper² helps businesses create tailored strategies that match…
Video21 Aug 2025From Local Shop to National Brand, Why Protecting Your Name Matters
Growing from a small local timber shop to a nationwide supplier brings new opportunities but also new risks. As more customers discover you online,…
Video21 Aug 2025How Atlantic Timber Scaled, Stood Out, and Protected Its Brand
In this episode, we sit down with Martin Buckle of Atlantic Timber to talk about how a local timber supplier became a trusted name…
Video18 Aug 2025The Secret Behind 40 Years of Growth
One of our clients has spent more than four decades growing from a local timber supplier into a trusted name in the construction industry.…
Video14 Aug 2025How Small Businesses Compete When Big Brands Outspend Them
Many small and medium sized businesses do not have the resources for full marketing teams yet still face competition from much larger brands. Prosper²…
Video13 Aug 2025Tired of Limited Loyalty Points? Here’s the Better Option
Most loyalty schemes lock you into specific brands and small perks. Prosper² offers open loop rewards, giving customers complete freedom to spend points on…
Video12 Aug 2025From Struggling for Jobs to Fully Booked: The Power of Referrals
An automotive group of over 30 independent businesses transformed occasional work from fleet managers into a steady flow of jobs using Prosper² rewards. At…
Video10 Aug 2025Why Most Loyalty Programmes Fail to Build Real Loyalty
Most loyalty programmes miss the mark by being complicated or restrictive. In this conversation with Prosper², we reveal a smarter approach that rewards individuals…
Video8 Aug 2025Seventy Percent of Small Businesses Have Loyalty Programmes but Do They Work?
Seventy percent of small businesses run loyalty programmes yet many fail to see real benefits. We explore with Prosper² why so many schemes underperform,…
Video6 Aug 2025If You Work with Referral Partners You Need to Hear This
Working with referral partners can drive powerful growth, but relying on only one is risky. Building a wider network where many partners each send…
Video6 Aug 2025How to Grow Your Business Network (and Get Rewarded)
Entrepreneurs and small businesses thrive on connections. We speak with Prosper² about building a powerful business network, sharing referrals, and rewarding the people who…
Video2 Jul 2025SME Growth Secrets: How Prosper² Drives Loyalty, Rewards & SME Success | The Trademark Helpline
Join Jon as he chats with Hannah from Prosper², a leading business network helping SMEs thrive through innovative loyalty and rewards programmes. In this…
Video26 Jun 2025Think Branding Is Just a Logo? Think Again
Branding is more than just visuals. It's about knowing your business inside and out. In this clip, we talk about how understanding your strengths…
Video24 Jun 2025How to Build a Brand That Actually Works: Branding and Trademark Tips for Small Business Owners
We sat down with Matt and Jen, founders of UK branding agency The Modern World, to explore what it really takes to build a…
Video24 Jun 2025Why Hiring a Junior Could Cost You More Than You Think
Building the right team early on is crucial to your business’s success. Hiring a junior might seem cost effective at first. But the time,…
Video19 Jun 2025The Secret to a Great Business Partnership? It’s All About Balance
In business, the best partnerships are built on balance. Whether it's creative and strategy, design and execution, or big ideas and grounded thinking, complementary…
Video18 Jun 2025If Your Brand Doesn’t Match Your Values, You’re Doing It Wrong
Branding isn’t just about how your business looks. It’s about making sure what you stand for on the inside matches what the world sees…
Video17 Jun 2025Most Brands Get This Wrong Before They Even Launch
Marketing and design are important but only if your brand has a solid foundation. In this clip from our conversation with The Modern World,…
Video16 Jun 2025Why We Told a Client Not to Trademark Yet
Sometimes, the best advice is to hold off. In this case, we didn’t move forward with a trademark because the client needed to define…
Video13 Jun 2025Starting a Business When the Odds Are Against You | Branding, Partnerships & Trademark Tips
Ever felt like the timing was wrong or the support just wasn’t there when launching your business? After 17 years in the agency world,…
Video11 Apr 2025The Secret Behind Unforgettable Super Bowl Ads!
What makes Super Bowl ads so iconic? Celebrities, nostalgia, humour… and trademarks. Without trademark protection, the brands behind these memorable moments wouldn’t be able…
Video8 Apr 2025How The Beatles Protected Their Legacy!
The most iconic band in history, The Beatles, didn’t just change music—they also had to fight legal battles to protect their name and brand.…
Video5 Apr 2025Cole Palmer’s Trademark Move!
Chelsea and England star Cole Palmer has registered two trademarks—one for his name and another as a motion mark for his signature shivering goal…
Video1 Apr 2025McDonald's Loses Exclusive Rights to 'Big Mac'!
Big news in the McDonald's vs. Supermac’s trademark battle! A recent European Court of Justice ruling has decided that McDonald's no longer has exclusive…
Video30 Mar 2025Why Are More Celebrities Trademarking Their Names?
More and more celebrities are trademarking their names—but why? From Rihanna to Kylie Jenner to Kim Kardashian, personal branding has never been more important.…
Video28 Mar 20255 Trademark Myths That Could Cost You!
There are a lot of misconceptions about trademarks, and believing the wrong information could put your business at serious risk. In this video, we…
Video25 Mar 2025Why Graphic Designers Need to Think About Trademarks!
Many graphic designers don’t realise that their work needs to be legally protected. From logos to branding assets, ensuring your designs are trademark-safe is…
Video22 Mar 2025WWE's New Trademark: What It Means for Classic Wrestling Fans!
If you love classic WWE wrestling—Hulk Hogan, Ultimate Warrior, WrestleMania moments—you might not like what’s coming next. WWE has trademarked Raw Vault as a…
Video20 Mar 2025Copyright vs. Trademark: Are You Using These Symbols Illegally?
Do you know the difference between © (Copyright), ™ (Trademark), and ® (Registered Trademark)? Using them incorrectly could lead to legal trouble and fines…
Video19 Mar 2025Ugg Boots: The Story You Didn’t Know!
Thinking about starting a business or launching a brand? You need to understand trademark protection to avoid costly legal issues. In this video, we…
Video3 Feb 2025Are Holograms the Future of Music and Entertainment?
Did you know you can now experience ABBA live in concert via holograms? Recognising the potential of this technology, Liam and Noel Gallagher have…
Video31 Jan 2025Are Trademarks Ready for the Metaverse? The MetaBirkins NFT Dispute
NFTs and digital assets like cryptocurrency are reshaping industries—and the trademark world is no exception. In 2021, the landmark MetaBirkins NFT dispute grabbed headlines,…
Video27 Jan 2025Are Podcasts the Secret to Building a Powerful Brand?
Podcasts have exploded in popularity over the last 10 to 15 years, becoming a powerful tool for business owners and founders to share their…
Video24 Jan 2025Do You Remember When Colin the Caterpillar Took Cuthbert to Court?
In 2021, M&S’s iconic Colin the Caterpillar cake went head-to-head with Aldi’s Cuthbert the Caterpillar in a legal battle over trademark infringement. The case,…
Video22 Jan 2025Donald Trump’s Secret Weapon
Donald Trump—always in the headlines and now more than ever—is widely known as a master businessman. From his latest ventures, like the release of…
Video15 Jan 2025Protect Your Brand from Social Media Misuse: Take Control Now
Is your brand being misused on social media? Fake accounts, infringing content, and wrongful claims can damage your reputation and business. Our dedicated social…
Video15 Jan 2025Brand Protection: Go Beyond Trademark Registration
Think registering your trademark is enough? Think again. True brand protection requires a proactive approach. With our expert representation services, available at reduced rates…
Video15 Jan 2025Take Action Against Unfair Trademarks: Protect Your Brand
Believe a trademark shouldn’t exist? Take action and challenge it. Whether you need to remove a competitor’s trademark or defend your own, our team…
Video15 Jan 2025Navigate Trademark Challenges: Flexible Solutions for Your Brand
Trademark issues can appear when you least expect them, but with the right guidance, they don't have to disrupt your business. Our discretionary support…
Video15 Jan 2025Stop Trademark Infringement: Protect Your Brand Now
Is someone using your trademark without permission? A cease and desist letter is a powerful legal tool to stop unlawful use and defend your…
Video15 Jan 2025Your Team for Complex Legal Issues
Facing complex trademark challenges? Our panel of experienced attorneys is here to provide the expert guidance you need. Whether navigating trademark issues in the…
Video14 Jan 2025Stop Trademark Misuse: Protect Your Brand Online
Is your trademark being misused on the web? Our website takedown service helps you take back control by removing unauthorised content and protecting your…
Video14 Jan 2025Global Expansion Made Easy: Protect Your Brand Internationally
Taking your brand to new markets? Ensure it's protected everywhere with our international trademark application service. From Europe to the USA and beyond, we…
Video14 Jan 2025Protect Your Brand: Fight Trademark Conflicts with Confidence
Trademark oppositions play a critical role in protecting your brand and ensuring fair competition. Whether you're defending your trademark against conflicting applications or opposing…
Video14 Jan 2025Protect Your Brand: Start Your UK Trademark Journey Today!
Your brand deserves recognition and protection. With our UK trademark registration service, we’ll guide you every step of the way to ensure your application…
Video14 Jan 2025Strengthen Your Brand: The Importance of a Pre-Application Audit
Why is a brand audit essential before applying for a trademark? It identifies similar trademarks that could oppose your application, checks for available websites…
Video14 Jan 2025Secure Your Brand’s Future: Renew Your Trademark Today
Don’t let your trademark expire—renew it and stay protected! As your trademarks approach renewal, it’s the perfect opportunity to ensure they still reflect your…
Video14 Jan 2025Save Time and Money: Try Our Free Trademark Search Today!
Want to avoid costly mistakes when registering your trademark? Our free trademark search scans the UK Intellectual Property Office database for potential conflicts before…
Video14 Jan 2025Trademark Experts: Safeguarding Your Brand Since 2008
At The Trademark Helpline, we’ve been empowering businesses and individuals with expert trademark advice and protection since 2008. From registrations and renewals to online…
Video14 Jan 2025Beyond Trademarks: Empowering Your Brand's Protection and Growth
Whether you're turning a big idea into reality or managing a global brand, protecting your intellectual property is essential for success. At The Trademark…
Video7 Jan 2025Your Go-To Team for Complex Trademark Issues
Need expert trademark advice? Our panel of experienced attorneys is here to help. Whether you’re dealing with complex trademark issues in the UK or…
Video7 Jan 2025Why a Brand Audit is Essential
Before applying for a trademark, a brand audit identifies similar trademarks that could oppose your application and checks for available websites or social media…
Video7 Jan 2025How to Shut Down Trademark Infringement
Found someone using your trademark without permission? It’s time to take action. A cease and desist letter is a powerful legal tool to stop…
Video7 Jan 2025Facing Unexpected Trademark Issues? Here’s How We Can Help!
Trademark challenges can happen when you least expect them. Our discretionary support services provide expert guidance and flexible solutions for sudden legal issues or…
Video7 Jan 2025Meet the Trademark Experts: Protecting Your Brand Since 2008
At The Trademark Helpline, we’ve been empowering businesses and individuals with expert trademark advice and protection since 2008. From registrations and renewals to online…
Video7 Jan 2025Challenge Unfair Trademarks: How to Invalidate and Protect Your Brand
Think a trademark shouldn’t exist? Challenge it with expert support. Whether removing a competitor’s trademark or defending your own, we’ll guide you every step…
Video3 Jan 2025Make Your Brand Official: Start Your UK Trademark Journey!
Your brand deserves to stand out and stay protected. With our UK trademark registration service, we’ll guide you step-by-step to ensure your application is…
Video3 Jan 2025Stop Wasting Time and Money: Try Our Free Trademark Search Now!
Want to avoid costly mistakes when registering your trademark? Our free trademark search scans the UK Intellectual Property Office database for conflicts before you…
Video3 Jan 2025Don’t Let Your Trademark Expire: Renew and Stay Protected!
As your trademarks approach renewal, it’s the perfect time to ensure they still reflect your brand and business. From simple updates like a change…
Video3 Jan 2025More Than Trademarks: How We Help Protect and Grow Your Brand
Whether you’re launching a big idea or running a global brand, protecting your intellectual property is key to success. At The Trademark Helpline, we…
Video2 Jan 2025Don’t Lose Your Trademark: How to Fight or File a Cancellation
Has your trademark been challenged, or are you ready to take action against an unused one? Trademark cancellations can make or break your brand.…
Video2 Jan 2025Don’t Let Them Steal Your Identity!
Is someone trying to register a trademark too similar to yours? Don’t let it jeopardise your brand. Filing an opposition allows you to challenge…
Video2 Jan 2025Going Global? Protect Your Brand with International Trademarks!
Expanding into new markets? Protect your brand everywhere with our international trademark application service. We streamline the process to secure your intellectual property across…
Video2 Jan 2025Take Back Control: How to Stop Trademark Misuse on Websites
Is your trademark being misused online? Our website takedown service helps remove unauthorised content and protect your brand from harm. Whether it’s infringing material…
Video2 Jan 2025The Secret to Ultimate Brand Protection
Think registering your trademark is enough? Think again. Real brand protection goes beyond registration. With our representation services, you’ll get expert support at reduced…
Video2 Jan 2025How to Protect Your Brand from Social Media Misuse!
Is your brand being misused on social media? From fake accounts to infringing content, it can harm your reputation and your business. Our expert…
Video11 Dec 2024When You’re So Evil, Even Your Breathing is Trademarked
Darth Vader is iconic—but did you know his breathing is trademarked? That’s right, even the sound of his menacing exhale is protected. Trademarks go…
Video9 Dec 2024What Pop Culture Catchphrase Would You Trademark?
We asked our team: if you could trademark a catchphrase from pop culture, what would it be? Their answers didn’t disappoint! What catchphrase would…
Video6 Dec 2024Afraid of Rejection? Here’s How to Succeed
Fear of failure holds many businesses back from trademarking their brand, but it doesn’t have to. Most applications fail because they’re too descriptive, lack…
Video4 Dec 2024Spit Happens: Protect Your Brand Before It’s Too Late
Going viral can be fantastic for exposure—but it also makes your brand a target. One of the year's most viral moments showed how quickly…
Video29 Nov 2024Kylie Minogue vs. Kylie Jenner: Who Owns the Name Kylie?
Who truly owns the name "Kylie"? This battle between pop royalty Kylie Minogue and billionaire Kylie Jenner had everyone talking! In this video, we…
Video27 Nov 2024When You Don’t Trademark Your Brand....
Trademarking your brand is the jump you can’t afford to miss. Without it, you’re risking legal battles, costly rebranding, and a tarnished reputation. Don’t…
Video25 Nov 2024Cosmetics Chaos: Why Your Brand Needs a Trademark to Survive!
The beauty industry is fierce, and every big brand you know has one thing in common—a trademark. Without it, you risk legal battles, knockoffs,…
Video22 Nov 2024Katy Perry Drama: The Latest Twist
The battle for Katy Perry takes a surprising turn! The Australian designer initially won the trademark case, but now the tables have turned. Why…
Video20 Nov 2024When Your Side Hustle Costs You More Than It Earns
Everyone’s talking about side hustles and building more income streams—whether it’s selling on Etsy, Shopify, or even creating your own merch. But did you…
Video18 Nov 2024How a Client’s Crisis Sparked the Start of Our Trademark Business!
My journey into trademarks began with an unexpected client crisis. When a client faced a sudden trademark dispute, I was thrown into a world…
Video14 Nov 2024When Fame Isn’t Enough: Katy Perry Lost the Fight for Her Own Name!
Katy Perry assumed her fame would grant her rights, but the courts sided with the original Katie Perry, an Australian designer who did things…
Video12 Nov 2024How a Simple Scheme Ended Up Costing This Business a Fortune!
Imagine building a thriving franchise, only to lose the rights to your own brand. This is the shocking story of a sandwich shop targeted…
Video5 Nov 2024Who Makes the Best Food? Grandma, of Course!
Grandma’s Kitchen started as a pandemic-born idea, with Marion making lunches for family and cooking with her granddaughter. In this video, we dive into…
Video1 Nov 2024The One Thing You Must Do Before Selling Your Products Online
If you’re planning to sell products online, there’s one crucial step you can’t afford to skip: protecting your brand. In this video, we'll explain…
Video30 Oct 2024Small Brand vs. Fashion Giant: How They Defeated Zara!
Can a small fashion brand really take on Zara and win? In this David vs. Goliath story, one rising brand defended its name against…
Video30 Oct 2024Meghan Markle’s back in the spotlight, but this time it’s not about royalty!
Meghan Markle in the Spotlight Again: Can She Really Own 'American Riviera'? Find out why even big names can’t always claim what they want—and…
Video29 Oct 2024When Marvel & DC Teamed Up on 'Superhero'!
Marvel and DC Comics did the unexpected—they teamed up to jointly own the trademark for the term ‘superhero’! But with ‘superhero’ now a common…
Video28 Oct 2024How We Beat Apple in a Trademark Dispute!
Imagine Apple trying to claim your trademark! When our client trademarked a name that sounded Apple-like, Apple challenged it as ‘theirs.’ We fought back—and…
Video18 Oct 2024How Coca-Cola Built One of the World's Most Iconic Brands
For over 100 years, it hasn’t just been about their secret formula – Coca-Cola has fiercely protected every element of their brand, from trademarks…
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Trademark advice by topic
Check and plan
Search the register, choose the right classes and check a name before you file.
See all guides →Manage and protect
Monitoring, renewals and representation once your trademark is registered.
See all guides →Trademark disputes
Oppositions, cancellations, cease and desist letters and online takedowns.
See all guides →The people behind the answers
Our authors
Jonathan PatonFounder & CEOBrand protection strategy for UK businesses since 2008.
Matthew GriffithsCommercial DirectorClient work and our UK and international partnerships.
Alex PughBrand Protection ConsultantNew clients, international applications and hearings.
Laura SpencerParalegalDrafting, filing and progressing applications.
Saad AshrafMarketing ManagerMarketing and the trademark data behind our guides.
