Chapter 2 – The Power of Trademarks in Modern Marketing
A UK trademark can be turned into buckets of gold if you do it the Coca-Cola way (for about the price of a Netflix subscription!)
I imagine when you read these articles you probably think they are loosely vailed attempts to disguise reasons you need a trademark as an education piece and to a point they are but… bear with me.
If just one of the topics here leads you to opening up just 1 new channel of revenue, how much could that be worth to you?
What if I told you that for less than a weekly shop at Aldi, you could have your trademark professionally managed by a team of experts, and use it to generate more revenue!
Sounds too good to be true right?
Keep reading to find out how!
3 ways in which companies are using their trademarks to make more money!
1- Routes to Market: More Revenue Streams
Trademark registration is a powerful weapon in your arsenal that can not only significantly enhance brand merchandising but actually increase your routes to market in generating profit.
By leveraging trademarks correctly, you can expand your reach and GAIN ACCESS to revenue streams like Amazon, Tiktok Shop, Ebay & Google as well as being able to engage in partnerships with larger organisations and the public sector.
Do you see your brand ever wanting to generate business through those channels?
2- Brand Recognition – What is it worth to you?
The key word here is ‘Loyalty’.
Trademarks create a strong brand identity. Think about a brand you trust, are you more likely to purchase merchandise associated with it?
Know, like, trust… it’s the key to winning business and the key to repeat business and will significantly support and boost your sales..
We thought we’d share one of the best examples of Brand Recognition and Loyalty converting to more money?
Coca-Cola
With their distinctive logo and red-and-white colour scheme, Coca-Cola is recognised worldwide. By adding their trademarked logo on merchandise, ranging from T-shirts and hats to drinkware, Coca-Cola strengthens brand loyalty. Fans of the brand proudly display these items, further embedding the brand in their daily lives and generate more cash for Coca-Cola!
Professional trademark management can be accessible for less than a couple of trips to the car wash each month. Building a strong brand identity this way is a no brainer for businesses.
3- How can you incorporate trademarks to grow your brand?
Here are some practical steps to achieve this:
– Consistency: Use trademarks consistently across all marketing channels and products.
– Quality Control: Ensure that all merchandise with your trademark maintains high quality to reinforce trust.
– Engagement: Encourage customer engagement through branded merchandise, creating a community of loyal customers.
REMEMBER THIS…
“You want your clients to remember your product but love your brand.”
How do you currently create customer loyalty?
How much business do you need to open up from new revenue streams to justify £14 a month?
If you want to ask questions about how you can really leverage your brand for growth we’re only an email or a phone call away.
Questions about this
How can a trademark open up new revenue streams?
A registration can give you access to sales channels such as Amazon, TikTok Shop, eBay and Google, where proof of brand ownership matters, and it supports partnerships with larger organisations and the public sector. It also puts branded merchandise on a protected footing. Coca-Cola is a well-known example, putting its trademarked logo on T-shirts, hats and drinkware to strengthen loyalty and generate further income.
Answered by Saad Ashraf, Marketing ManagerHow does branded merchandise build customer loyalty?
When customers trust a brand, they are more likely to buy and display items carrying it, which keeps the brand in their daily lives and in front of others. Coca-Cola’s distinctive logo and red-and-white colour scheme show how recognition turns into loyalty and repeat business. For smaller businesses the lessons are to use the mark consistently across all channels, keep merchandise quality high, and use branded items to build a community.
Answered by Saad Ashraf, Marketing ManagerHow much does professional trademark management cost?
Less than many business owners expect. Professional management of a trademark by a team of experts is available for around £14 a month. Set against the value of even one new revenue stream, such as selling through a marketplace that asks for proof of brand ownership, that cost is modest, and it keeps the trademark working as a business asset rather than a certificate that sits in a drawer.
Answered by Saad Ashraf, Marketing Manager
