Class 30: Coffee, Bakery, Confectionery & Sauces
Class 30 is the store cupboard and the bakery counter: coffee, tea and cocoa, bread, cakes and biscuits, chocolate and sweets, pasta, rice and noodles, sauces and spices, honey, sugar and ice cream. It’s the sixteenth most used of the 45 classes, with 30,437 UK registrations between September 2021 and September 2026, which is about as many registrations as the average class. It’s the class most food brands start with, and the one that most often leaves part of the range unprotected.
What class 30 covers
This is the official Nice heading, in full:
Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).
In practice it’s food made mainly from grain, sugar, cocoa, coffee or tea, plus the things you use to flavour food. That takes in a lot of finished products you might not expect: sandwiches, pizza, pies, cereal bars, popcorn and tortilla chips are all class 30, and so are ready-to-drink coffee and tea. Ice cream is here too, even though it’s made from milk.
The mistake I see most often
The mistake is treating “food” as one category. It isn’t, and the classification splits a single menu several ways.
Take a café brand. The coffee beans and cakes it sells are class 30. The jars of jam and packs of cheese on the counter are class 29, the bottled juices are class 32, and the café itself is class 43. File only class 30 and the name is protected on the beans and the bakery, but not on the drinks range or the cafés, which are often where the brand gets copied first.
The practical fix is to list everything you sell now and what you’ll realistically sell in the next couple of years, then check each item’s class. A UK application can’t have classes added later, so it’s worth getting that list right before you file.
When you definitely need class 30
- You roast, blend or sell coffee, tea or cocoa under your own brand
- You bake bread, cakes, biscuits, pastries or pies for sale
- You make chocolate, sweets or other confectionery
- You produce sauces, condiments, spice blends or seasonings
- You make ice cream, sorbet, cereal bars, popcorn or other grain-based snacks
When you might need class 30 without realising
Class 30 reaches further than its heading suggests, and these are the businesses I see underestimate it.
- Sandwich, pizza and street food brands. The business feels like a restaurant, but sandwiches and pizzas you package and sell are class 30 goods. Sandwiches appear on 2,825 registrations and pizzas on 1,680.
- Coffee shops with a retail shelf. The café is a class 43 service, but bags of beans, pods and bottled iced coffee are class 30. Coffee beans appear on 2,346 registrations and iced coffee on 2,229.
- Dairy and plant-based brands that add ice cream. Milk, yoghurt and oat milk are class 29, but ice cream and sorbets are class 30, where ice cream appears on 2,959 registrations.
- Snack brands. Potato crisps are class 29, but popcorn, tortilla chips, pretzels and cereal-based snack food (1,744) are class 30. A mixed snack range usually spans both.
Not sure whether your product is class 29, 30 or 32? The free class tools below show you where businesses like yours actually file, or you can give us a call.
What businesses actually claim in class 30
These are the terms that turn up most often in recent UK class 30 registrations:
| Term | Marks using it | Share of class 30 | How common |
|---|---|---|---|
| coffee | 6,255 | 20.6% | Most use this |
| chocolate | 5,519 | 18.1% | Most use this |
| spices | 4,786 | 15.7% | Most use this |
| cakes | 4,462 | 14.7% | Most use this |
| confectionery | 4,428 | 14.5% | Most use this |
| biscuits | 3,871 | 12.7% | Most use this |
| bread | 3,737 | 12.3% | Most use this |
| rice | 3,488 | 11.5% | Recommended |
| pastries | 3,283 | 10.8% | Recommended |
| sauces | 3,105 | 10.2% | Recommended |
Coffee leads the class. Coffee is claimed on 6,255 registrations, more than any other term, and the coffee variants underneath it, such as coffee beans, iced coffee and coffee pods (1,552), add thousands more. Coffee is a crowded market for brand names, so a clearance search matters more here than almost anywhere else in food.
The rest of the table is the bakery and the sweet shop: chocolate (5,519), cakes (4,462), confectionery and biscuits. Most applicants name several of these rather than relying on one broad term, which is sensible, because a specification that names what you actually sell is easier to rely on if a dispute ever turns on it.
What class 30 does not cover
Meat, dairy, eggs, jams and crisps are class 29. A bakery that sells its own jam or a café that packages cheese for the counter has class 29 goods, where cheese appears on 1,968 registrations and jams on 1,521. The quickest test is the main ingredient: grain, sugar, cocoa or coffee points to class 30, while meat, milk, eggs or preserved fruit and vegetables point to class 29.
Fresh produce and raw grain are class 31. Fresh fruit, fresh vegetables and unprocessed grains belong in class 31, where fresh fruits and vegetables appear on 876 registrations. Once the grain is milled into flour or made into bread, it moves to class 30. Pet food is class 31 as well, however much a dog treat looks like baking.
Soft drinks, juices and smoothies are class 32. Coffee and tea drinks stay in class 30, but fruit juices, soft drinks and energy drinks are class 32, where soft drinks appear on 3,425 registrations. A coffee brand that launches a sparkling fruit drink is moving into a new class.
Running a café or bakery shop is class 43. Making the cake is class 30. Serving it to customers to eat is a class 43 service, where café services appear on 4,395 registrations. A coffee roaster with its own coffee shops needs both.
Where these terms actually live
| Term | Belongs to | Marks using it |
|---|---|---|
| cheese | Class 29 | 1,968 |
| jams | Class 29 | 1,521 |
| fresh fruits and vegetables | Class 31 | 876 |
| soft drinks | Class 32 | 3,425 |
| café services | Class 43 | 4,395 |
Each of these is a separate registration. A mark in class 30 does not cover any of them.
Is class 30 the right class for you?
If you sell coffee, tea, bread, cakes, biscuits, chocolate, sweets, pasta, rice, sauces, spices, honey or ice cream under your own brand, class 30 is very likely yours. If you also sell dairy or meat products, fresh produce, soft drinks, or run a café, look at classes 29, 31, 32 and 43 as well.
Our free class tools build a specification from wording already accepted on real UK filings, so you can see what businesses like yours claim before you commit.
Common questions about class 30
Is bottled iced coffee class 30 or class 32?
Class 30. Coffee-based drinks, including iced coffee and coffee sold in cans or bottles, sit with coffee itself, and iced coffee appears on 2,229 registrations. Class 32 is for soft drinks, fruit juices and energy drinks. So a cold coffee range is class 30, but if the same brand adds a sparkling fruit drink or an energy drink, that product is class 32.
Answered by Jonathan Paton, Founder & CEODoes class 30 cover honey and beeswax products?
It covers the honey, but not the beeswax. Honey is class 30, alongside sugar and treacle, and appears on 2,818 registrations. Beeswax and candles are class 4. A beekeeper selling jars of honey and wax candles usually needs classes 30 and 4.
Answered by Jonathan Paton, Founder & CEOIs ‘confectionery’ on its own enough for a chocolate brand?
Usually not. Chocolate is listed separately in the class heading, and most chocolate brands name it directly. Chocolate appears on 5,519 registrations and chocolate confectionery on 1,669. Naming the products you actually make, such as chocolate bars or chocolate spreads, gives you a clearer specification to rely on.
Answered by Jonathan Paton, Founder & CEOAre sauces and chutneys class 30?
Yes. Sauces, ketchup, mayonnaise, mustard, salad dressings and chutneys are all condiments, which are class 30. Sauces appear on 3,105 registrations and mustard on 2,176. Jams and pickled vegetables are different: they’re preserved fruit and vegetables, so they’re class 29.
Answered by Jonathan Paton, Founder & CEOAbout these figures. Last researched 23 September 2026, from UK trademarks registered between September 2021 and September 2026 whose entry in this class is still active. That is current drafting practice rather than the historical register. Terms shown are those most frequently used in that period.
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