EUIPA Trademark Scam: Have You Received a Letter from the “European Intellectual Property Agency”?
It’s an ongoing source of frustration when, in spite of all our efforts to keep our clients up to date about trademark scam letters and emails, a friend or colleague tells me they got caught by something like this. EUIPA is the latest example doing the rounds. And, like all the best scams, it’s beautifully […]
UK IPO Fees Are Increasing This April. Here’s What You Need to Know (and Why It Still Makes Sense to Protect Your Brand)
If you’ve been thinking about registering a trademark, renewing a design, or securing intellectual property protection for your business, you might want to act sooner rather than later. From 1 April 2026, the UK Intellectual Property Office (UKIPO) is increasing its official fees by approximately 25% across all services. This is the first significant increase […]
How The Trademark Helpline is Adapting to the Latest Trademark High Court Ruling
Since 2008, The Trademark Helpline has been committed to ensuring our clients get their trademark applications right the first time. Our Trademark Audit Service (formerly known as the Full IP Report) has always been the first essential step. However, the recent Supreme Court ruling in the SkyKick v. Sky case has led us to refine our strategy further to align with the latest […]
Meghan Markle’s Latest Trademark Dispute: American Riviera Orchard
What’s your view on Megan and Harry? The illustrious pair Meghan Markle and Prince Harry have once again found themselves at the centre of a trademark issue, raising concerns that are all too familiar in the world of intellectual property. Their latest application for the term “American Riviera Orchard” highlights key principles of intellectual property—and […]
WWE Files for New Trademark: Is Classic Content Going Behind a Paywall?
If you smell what The Rock is cooking, WWE’s new strategy might just be a game-changer. Recently, WWE filed for the trademark “Raw Vault”, which could signal a shift in how the company distributes its iconic content, especially in the wake of its transition from Peacock to Netflix in 2025. For years, WWE fans have been able to enjoy classic matches and never-before-seen […]
THE BOYZ Retain Trademark: A Game-Changer for Their Legacy
THE BOYZ are truly “Giddy Up” with excitement after securing the rights to their name. Following their departure from IST Entertainment, the group faced a trademark challenge as they moved to ONE HUNDRED. Thanks to some “No Air” negotiations, the group can continue to promote under their iconic name. The trademark victory ensures THE BOYZ can “Bloom Bloom” with their legacy intact. From their debut “The First” album […]
The Supreme Court Ruling: A Game Changer for Overly Broad Trademark Filings
In December 2024, the UK Supreme Court delivered a landmark ruling in the SkyKick v Sky case [2024] UKSC 36, fundamentally reshaping the landscape for trademark filings. The ruling confirms that overly broad trademark applications—those made for goods and services beyond the trader’s realistic business plans—are now vulnerable to bad faith attacks. The Court reaffirmed that a trademark’s role […]
The Katy Perry Trademark Drama: A Surprising Turn
The trademark world was abuzz with the story of Katie Perry versus Katy Perry—a battle between the Australian fashion designer and the globally famous pop star. At the time, Katie Perry the designer had emerged victorious in protecting her trademark against Katy Perry the singer, who had attempted to sell branded merchandise during her tour […]
Sweden’s Bold Move to Trademark Its Name: What It Means for Global Branding
Sweden has taken a groundbreaking step by applying to the European Union Intellectual Property Office (EUIPO) to trademark its name. This bold move aims to protect the nation’s identity and prevent others from using “Sweden” in ways that could mislead or damage its reputation. While this action is unprecedented, it reflects a growing recognition of […]
WIPOT Trademark Scam: Have You Received a “World Intellectual Property Office for Trademarks” Letter?
One of the benefits of having a client base of over 4,000 and a newsletter list of 18,000 subscribers, across pretty much every sector you can think of, is that we get to hear about scams almost in real time. WIPOT is one of them. And it’s one of the more devious ones doing the […]