Being More than just a Trademark Representative
Intro – The Power of Trademarks in Modern Marketing Marketing Have you noticed that we try to be more than just Trademark Representative’s? Did you know that our founder and MD (Jonathan Paton) worked in marketing and still consults on compliant marketing and sales processes for a wide range of businesses in the Legal and Financial Services spaces. He actually founded The […]
What is Trademark Trolling?
Trademark trolling refers to the practice where individuals or entities exploit the trademark system by registering trademarks, often on common or generic terms, with the primary aim of profiting through legal threats, demands for licensing fees, or settlements, rather than actually using the trademark in commerce. This practice is generally regarded as being in bad […]
Paul Dell vs Dell Inc: A Trademark Dispute
The trademark dispute between Dell Inc., the global technology giant, and Paul Dell, a British entrepreneur, centres around the use of the “Dell” name. Background: Paul Dell: A British businessman who began a small web development company under the name “Dell Web Sites” in 1996, using his own surname. Dell Inc.: The internationally renowned computer […]
What Protection Does a Name on Companies House Provide?
As a Trademark Registrar who has been in business since 2009 it still amazes us how many times, we encounter seasoned business owners with an amazing brand and when we ask if it is trademarked, they say “It’s okay, I have the company name” … So, what sort of protection do you get from a […]
Who are, the Intellectual Property Office?
The Intellectual Property Office (IPO) is the official government body responsible for intellectual property (IP) rights in the United Kingdom. As an executive agency of the Department for Science, Innovation and Technology, the IPO plays a pivotal role in promoting innovation and economic growth by ensuring that individuals and businesses can protect and exploit their […]
Domains and Websites: How Do You Stop People Using Your Brand?
In today’s digital world, protecting your brand online is as important as safeguarding your physical assets. Your domain name and website are key components of your brand identity and at the least are the online shop front for your business. It’s therefore truly important to ensure they are protected from misuse or infringement by others. […]
What is Passing Off and Why does it Matter? – A Peloton Case Study
You’ve heard of Peloton right? Founded in 2012 by John Foley, Peloton revolutionised the home exercise market by combining technology and engaging fitness content through high-quality stationary bikes and subscription-based virtual classes. Peloton quickly gained popularity and went on to widen their product lineup to treadmills and accessories as well as diversifying their available workouts […]
TikTok Applies for ‘Genie’ Trademark in US for AI Chatbot 🤖
TikTok has filed a Trademark Application in May with the US Patent and Trademark office for the name “Genie” for an AI chatbot software. 💭What does this mean for UK businesses? This signals TikTok’s intent to further integrate advanced AI functionalities into its platform further driving engagement and product sales through TikTok. Below is more information […]
Hints, Tips & Tales #11 – Artificial Intelligence In 2024 – What I’ve Learned So Far
At the end of the financial year, I attended a conference where a well-known investor from BBC’s Dragon’s Den gave a talk on AI. Unlike many people in the room, I was already on the path to embracing AI. As the Dragon rightly said, think of AI as a ship leaving a port. You and […]
How can trademarks boost your Search Engine Rankings?
Chapter 8 – How can trademarks boost your Search Engine Rankings? In today’s digital landscape, standing out in search results is crucial for any business aiming to grow and thrive. One powerful but often overlooked strategy to enhance your online visibility is Register And Trademark a Business Name. Here’s why trademarking can significantly improve your search […]