Can You Trademark a Descriptive Name for Your Business?
Can you trademark a descriptive name? Why the IPO objects, how We Buy Any Car was registered, and three routes to protecting a name that says what you sell.
How Should You Word a Trademark Specification?
How to word a trademark specification: clear goods and services terms, the IPO’s approved wording, overbroad claims after SkyKick, and the steps to file.
Does Your Trademark Cover AI Now Your Business Uses It?
Does your trademark cover AI now your business uses it? Using AI vs selling AI, which classes cover AI software and services, and a simple check to run.
What Happens to Your Old Trademark After a Rebrand?
What happens to your trademark after a rebrand? Renewal, the five-year non-use rule and what Halifax retiring its brand shows about keeping an old name alive.
Do DIY Trademark Applications Fail More Often?
Do DIY trademark applications fail more often? What the IPO’s own figures show, where self-filed marks come unstuck, and when doing it yourself can work.
Slogan Trademarks: Can You Trademark a Slogan or Tagline?
Can you trademark a slogan in the UK? Yes, if it is distinctive. How the IPO judges a slogan trademark, the Audi and Nestlé cases, and the steps and timings.
Proof of Use: What Is It, Why Does It Matter Where Trademarks Are Concerned and can ‘the blockchain’ help?
Unlike domain names, where many people over the years have made a living from buying attractive domain names and then reselling them at a premium when somebody wants them, trademarks have quite specific rules in place behind them to avoid what we refer to in the industry as trademark squatting. So, when you begin a […]
The Most Expensive Trademark Application Is the One That Fails
People ask me all the time what it costs to register a trademark in the UK. It is a fair question, and I understand why everyone wants a single number to plan around. But the honest answer is that the price of the application is rarely the price that matters. The cheapest filing is almost […]
Is It Worth Registering Your Trademark in the UAE?
UAE trademark registration: what the official fees are, how the process and Madrid route work, and how to decide if the UAE is worth protecting now.
What Happens If You Register Your Trademark in the Wrong Class?
Registered your trademark in the wrong class? What it leaves unprotected, why you can’t add classes later, and how to check and fix the gaps in the UK.
