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Sky v SkyKick: court refuses to send EU law question to Europe before trial

Jonathan Paton, Founder & CEO3 min read · Last reviewed 27 October 2026
Key factsProcedural ruling

SkyvSkykick UK

Court
High Court
Judgment
13 July 2017
Citation
[2017] EWHC 1769 (Ch)
The lesson

Courts often prefer to establish the facts before asking Europe to rule on a point of law.

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Sky took cloud migration business SkyKick to court over use of the name SKYKICK. At this stage the judge simply decided the case should go to trial first, rather than sending a legal question to Europe early.

What happened

Sky sued SkyKick for trademark infringement and passing off over its use of the name SkyKick. SkyKick fought back on two fronts. First, it wanted the High Court to ask the EU's top court whether an EU law change was valid, a change that had restricted a defence letting a business use its own name, but only for individuals, not companies like SkyKick. Second, SkyKick was separately trying to get Sky's trademarks declared invalid at the EU's trademark office, arguing they were too vague and registered in bad faith.

What did the court decide in Sky v Skykick UK?

The judge found both sides had properly arguable positions on whether the EU law restricting the own name defence to individuals was valid, but declined to refer that question to the CJEU (the EU's Court of Justice) before trial. The reasoning was that the case might be resolved on other grounds entirely, such as the real scope of Sky's trademarks or whether SkyKick's conduct met the test of honest business practices, without needing a ruling on the EU law point at all. The court also held there were special grounds under Article 104 EUTMR (EU trademark regulation) to let the UK case continue despite a parallel invalidity challenge pending at the EU trademark office.

What we learned from this

  • What I'd take from this is that courts don't always rush to ask Europe or any other higher authority to settle a legal point early, especially when the facts of the case might make that question unnecessary.
  • If you're defending a trademark claim, establishing the facts at trial can sometimes resolve things without needing a ruling on a disputed point of law.
  • Parallel challenges, one in court and one at a trademark office, don't automatically mean the court case has to pause and wait.

Things to be aware of

  • This was a procedural decision only. It didn't decide infringement, passing off, bad faith or whether the EU law itself was valid, those questions were left for trial.
  • The case shows how long and multi-layered trademark litigation can become, this ruling was just one stop on a path that eventually reached the Supreme Court in 2024.

The businesses involved

Claimant

Sky Plc

UK-registered broadcaster and telecoms group, incorporated in 1988 and based in Middlesex. It holds 471 trademarks on the UK trademark register covering its SKY name and logo.

Companies House
02247735 Active
Incorporated
April 1988
Registered office
Middlesex
Business activity
Activities of head offices
UK trademarks
471
Defendant

Skykick UK Ltd

UK-based business offering cloud migration and management services under the SkyKick name.

What happened next

  • The CJEU later gave a preliminary ruling on the validity and clarity of Sky's trademark specifications, as recorded in the EU court's own case record.Source: Eur Lex
  • The dispute continued in the English courts, with the High Court in 2020 ruling on how far Sky's trademark specifications should be limited and on infringement, according to Thomson Reuters Practical Law.Source: Practical Law (Thomson Reuters), April 2020
  • The litigation ultimately reached the UK Supreme Court, which in November 2024 ruled on whether Sky's broad trademark registrations had been applied for in bad faith, as reported by IPKat.Source: IPKat, November 2024
  • Following the Supreme Court's 2024 judgment, the UK Intellectual Property Office issued updated guidance for trademark applicants on how bad faith principles from the case apply to new applications, per GOV.UK.Source: Gov, June 2025
  • Commentators noted that English courts began applying the Supreme Court's findings to trim overly broad trademark specifications in subsequent cases, according to The Global Legal Post.Source: The Global Legal Post, September 2025

How we can help

If something in this case sounds familiar, talk it through with us. The first call is free for new clients.

This page is for information purposes only and does not constitute trademark advice or guidance. Summary drafted with AI assistance from the published judgment and checked by The Trademark Helpline (how we write these). Judgment: [2017] EWHC 1769 (Ch) on Find Case Law, published under the Open Justice Licence. Company details from Companies House; trademark counts from the UK trademark register. Last reviewed 27 October 2026. Report an error.

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