Established Representative at the UK Intellectual Property Office — since 2008New scam warning · 27 Oct: Jones Hedley Trademark Website: A Real Firm’s…

Sky v SkyKick: Court of Appeal says no, not yet, to an early appeal

Jonathan Paton, Founder & CEO4 min read · Last reviewed 27 October 2026
Key factsProcedural ruling

SkyvSkykick, UK

Court
Court of Appeal
Judgment
6 September 2018
Citation
[2018] EWCA Civ 2004
The lesson

Courts generally prefer to let a reference to a higher court run its course rather than jump the queue with an early appeal.

View the full case fileThe judgment, documents and timeline, with a free Temmy Portal login

Sky wanted the Court of Appeal to step in early and resolve trademark validity questions itself, rather than wait for a referral to the EU's top court. The Court of Appeal said no, it was too soon to intervene.

What happened

Sky sued SkyKick for trademark infringement and passing off over the SKYKICK name. SkyKick fought back, arguing Sky's trademarks were invalid because their specifications (the lists of goods and services they covered) were unclear, and because Sky had registered for goods and services it never intended to use, which SkyKick said amounted to bad faith. The trial judge didn't decide those validity questions directly. Instead, the judge sent five questions to the Court of Justice of the EU (CJEU) for a preliminary ruling, without making a final decision on infringement or passing off. Sky asked the Court of Appeal for permission to appeal that decision, hoping the Court of Appeal could resolve the issues itself and avoid the CJEU reference altogether.

What did the court decide in Sky v Skykick, UK?

The Court of Appeal held that it did have the power to hear an appeal and, in principle, could have resolved the whole dispute itself using its general appellate powers. The court distinguished an earlier case called Cartesio, because here the proceedings had not simply been sent back to the trial judge. Even so, the court declined to use that power at this stage. Stepping in mid-litigation risked creating more procedural complexity, such as the need for further fact finding or a second appeal later on. It was better, the court decided, to let the CJEU reference proceed and deal with any appeal once the full picture, including the CJEU's answers, was known.

What we learned from this

  • What I'd take from this is that trying to shortcut a referral to a higher court by appealing early doesn't usually work, even when a business thinks the issues are clear cut and wants a faster answer.
  • If a case has been referred to the CJEU or another higher court for a ruling on a specific question, expect the wider litigation to pause until that answer comes back.
  • Trademark validity disputes over unclear specifications or bad faith registration can take years to resolve fully, so budget for a long process rather than a quick result.

Things to be aware of

  • This was only a decision about permission to appeal. It says nothing about whether Sky's trademarks were actually valid or whether SkyKick infringed them.
  • The real substance of the dispute, the clarity and bad faith questions referred to the CJEU, was decided separately and later, not in this judgment.
  • The case eventually went all the way to the Supreme Court years after this ruling, so this was one procedural step in a much longer story.

The businesses involved

Claimant

Sky Plc

UK company incorporated in 1988, registered office in Middlesex, active and operating in the telecommunications sector. Holds a large portfolio of UK trademarks, including the SKY marks at the centre of this case, on the UK trademark register.

Companies House
02247735 Active
Incorporated
April 1988
Registered office
Middlesex
Business activity
Activities of head offices
UK trademarks
471
Defendant

Skykick, UK Ltd

Defendant in the proceedings and provider of cloud migration and management software for Microsoft Office 365, against which Sky brought its infringement and passing off claims.

What happened next

  • The CJEU went on to give its preliminary ruling on the questions referred in the Sky v SkyKick case, addressing trademark clarity and bad faith.Source: Eur Lex
  • The litigation continued in the High Court, which in 2020 limited the specifications of Sky's trademarks and ruled further on infringement.Source: Practical Law (Thomson Reuters), April 2020
  • The dispute ultimately reached the UK Supreme Court, which in November 2024 ruled that overly broad trademark specifications can be invalid for bad faith.Source: IPKat, November 2024
  • The UK Intellectual Property Office later issued guidance for trademark applicants following the Supreme Court's judgment in the case.Source: Gov, June 2025

How we can help

If something in this case sounds familiar, talk it through with us. The first call is free for new clients.

This page is for information purposes only and does not constitute trademark advice or guidance. Summary drafted with AI assistance from the published judgment and checked by The Trademark Helpline (how we write these). Judgment: [2018] EWCA Civ 2004 on Find Case Law, published under the Open Justice Licence. Company details from Companies House; trademark counts from the UK trademark register. Last reviewed 27 October 2026. Report an error.

Trusted by businesses across the UK & beyond
Latest from The Trademark HelplineKnowledge Hub
Article · Can You Own a Common Word? What Sky’s Trademark Fights Teach Brand OwnersArticle · Are You Fighting Someone Else’s Fight?Scam warning · Jones Hedley Trademark Website: A Real Firm’s Name on a Site Registered This WeekScam warning · Someone Searched Your Brand Name. Here’s Why We Sometimes Get in TouchNews · Has X Lost the Twitter Trademark? What the Bird and “Tweet” Ruling Means for RebrandsScam warning · Applegate Legal Services Trademark Notice: Same Letter, Same Phone Number as Hear LawNews · Harper Beckham’s Trademark: Registered in the UK, Refused in the USNews · Frank Bruno, Amazon and the ‘Replica’ Problem: Why Platforms Block Products That Look Gen…

Book your free 15-minute callChoose a day and time and a specialist will call you.

or call 0161 833 5400

Download Your Guide

Fill in the form below to access your free guide.