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Trademark Protection

It is a common misconception that registering your company name with Companies House provides the same security as trademark protection. This is not true, the only way to obtain exclusive rights over your name or brand is to register your trademark. 

Benefits of Trademark Registration

Registering a Trademark will:

  1. Strengthen your brand and provide a solid foundation to build your companies reputation.
  2. Secure your right to exclusive ownership and use of your mark in its registered classes.
  3. Protect your brand from other individuals or businesses infringing on your trademark and looking to benefit from your good reputation.

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Frequently asked questions

What are the benefits of registering a trademark?

A registered trademark strengthens your brand and gives a solid foundation for building the company's reputation. It secures the exclusive right to own and use the mark in its registered classes, and it protects the brand from people or businesses who infringe it to benefit from your reputation. Without registration, protection relies on reputation and evidence, which is slower and less certain.

Answered by Jonathan Paton, Founder & CEO
Is registering a trademark the only way to get exclusive rights to a name?

Yes. It is a common misconception that registering a company at Companies House gives the same security as a trademark. It does not. Companies House records a legal entity, while registering a trademark is the only way to obtain exclusive rights over a name or brand. Without one, a business has to rely on passing off, which is harder and more expensive to prove.

Answered by Jonathan Paton, Founder & CEO
Does a trademark protect my name in every industry?

No. A trademark gives exclusive rights in the classes of goods and services it is registered for. Another business may be able to use the same name in an unrelated area where customers would not confuse the two. That is why choosing the right classes, covering what you sell now and where you are realistically heading, matters as much as the name itself.

Answered by Jonathan Paton, Founder & CEO

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