Author: Alex Pugh

Alex is a Brand Protection Consultant at The Trademark Helpline and has been with the firm since 2021, with five years of trademark experience behind him. He studied marketing at Sheffield Hallam University and worked in advertising and media, at MediaCom Manchester and later Reach, before moving into brand protection. He manages new clients and international applications, and sits on hearings and tribunals defending clients' marks. His areas are dispute resolution, acquired distinctiveness and international filings. He runs a full brand audit before any application, because the aim is a mark that survives, not simply an application that gets sent.