What is Passing Off and Why does it Matter? – A Peloton Case Study
You’ve heard of Peloton right? Founded in 2012 by John Foley, Peloton revolutionised the home exercise market by combining technology and engaging fitness content through high-quality stationary bikes and subscription-based virtual classes. Peloton quickly gained popularity and went on to widen their product lineup to treadmills and accessories as well as diversifying their available workouts […]
TikTok Applies for ‘Genie’ Trademark in US for AI Chatbot 🤖
TikTok has filed a Trademark Application in May with the US Patent and Trademark office for the name “Genie” for an AI chatbot software. 💭What does this mean for UK businesses? This signals TikTok’s intent to further integrate advanced AI functionalities into its platform further driving engagement and product sales through TikTok. Below is more information […]
Hints, Tips & Tales #11 – Artificial Intelligence In 2024 – What I’ve Learned So Far
At the end of the financial year, I attended a conference where a well-known investor from BBC’s Dragon’s Den gave a talk on AI. Unlike many people in the room, I was already on the path to embracing AI. As the Dragon rightly said, think of AI as a ship leaving a port. You and […]
How can trademarks boost your Search Engine Rankings?
Chapter 8 – How can trademarks boost your Search Engine Rankings? In today’s digital landscape, standing out in search results is crucial for any business aiming to grow and thrive. One powerful but often overlooked strategy to enhance your online visibility is Register And Trademark a Business Name. Here’s why trademarking can significantly improve your search […]
A Stress-Free Experience with The Trademark Helpline: Isabel’s Free From Success Story
When it comes to securing a trademark, the process can often seem daunting and complex. However, Isabel’s experience with The Trademark Helpline was anything but that. From start to finish, we provided a seamless, stress-free journey that left her feeling confident and informed at every step. Smooth and Stress-Free Process Right from the beginning, we […]
Why Should You Be Adding Trademark Services to Your Customer Services
Do you work with companies and decision-makers? If the answer is YES, should you be adding trademarks to your client services? If you are considering adding trademark services to your client offerings? Here, we answer the top 5 questions we frequently receive from our referral partners to help you understand the value and benefits of including […]
Client Success Story: How We Protected Westtek’s Brand
We are excited to share a remarkable success story with one of our esteemed clients, Westtek, a leader in cybersecurity and IT support services. Their commitment to excellence is well-known, and we are proud to have played a crucial role in safeguarding their brand. Our Role in Westtek’s Success Trademark Registration: The first step in […]
Urgent Notice for Clients of IPOA Ltd
Note : This information is based on publicly available records and specific cases reviewed. It is not intended to make any allegation of wrongdoing. Latest Update – 19th March 2026 Concerns Relating to Trademark Renewals We have recently spoken with several trademark owners for whom IPOA remains listed as the representative on record. Several of […]
Hints, Tips and Tales #10 – The Path to Passion
The Story After helping my client navigate a trademark opposition successfully, it became clear that I couldn’t have any more clients to face such issues. Promoting trademarks to my existing clients initially seemed like selling another service rather than protecting their brands. I therefore created The Trademark Helpline to not only support my existing client […]
Hints, Tips and Tales #9 – The Trademark Helpline Trigger
The Story When I started my new digital marketing business, I quickly landed larger clients with decent budgets. One of these clients was about to launch a new website with a new brand when they received a letter from a company in Dorset claiming trademark infringement. Initially, I had no idea what a trademark was […]
