The brainchild of seasoned business & brand strategist, Rachel Vigers, Rock.Partners is a consultancy focused on core foundations – aka Direction, Connection, Impact & Value.
Rock is a response to what Rachel calls “a business world gone mad – one led by consultancy agendas instead of client needs, where critical success factors are lost in a sea of buzzwords & jargon, where departmental in-fighting causes silos & where the very word ‘brand’ has become one of the most over-used but misunderstood words in business English”.
If she sounds all fired up – that’s because she is!
Building on over 25 years international experience – in-house, in-agency & as an independent consultant – Rachel has founded Rock.Partners to give SMEs access to strategic support that is clear, direct & 100% client-led.
The Trademark Helpline supported with the UK trademark registration for Rock.Partners & we love the proposition behind it…
As Rachel explains:
“We’re ‘Rock’ because we believe strong businesses are built on solid foundations – strong, straightforward & silo-free.
We’re ‘Partners’ because we don’t just drop a strategy & run but stick around to help you embed it.”
In a cluttered, confusing industry, where every consultant claims to “elevate your brand”, Rock’s back-to-basics approach really stands out for its:
- focus on WHAT REALLY MATTERS (Direction, Connection, Impact & Value are shared success factors across every department in every business)
- emphasis on MEANING OVER LABELS (Rock will define your foundations strategy in whatever format suits your business – no forcing you to “find your why”!)
- WHOLE BUSINESS delivery approach (working with specialist delivery partners, or a client’s own in-house team, to bring foundations to life Commercially, Creatively AND Culturally)
Could Rock be right for you?
Rock’s clients are business owners who are determined to start strong, grow strong or exit strong.
The trigger point for reviewing their foundations is usually some kind of change – whether that’s in business stage or structure, ownership or leadership, model or offer, territory or target audience.
ASK YOURSELF…
- Are you facing change & not sure how to prepare for it?
- Would you like more clarity on where your business is going & how to get there?
- Are you seeing silos in your team instead of shared success?
- Are your brand and business out of sync – where one doesn’t accurately or appropriately reflect the other?
- Are you considering repositioning or rebranding your business?
If you answered “yes” to any of the above, then Rock has just the thing.
Grit Sessions – Grit sessions are short consults with tremendous value, giving you access to 25 years of multi-sector, multi-territory business & brand experience.
You can grab a Grit Session for just £150
We think this is such a refreshing approach as it allows you to get involved and find out what it’s all about without any downstream commitment and at a price accessible to most brand owners.
The Trademark Helpline has already supported several of Rock’s clients in their own trademark applications – and you can also check out the Trademarking blogs on their website that were co-written with our team.
Our experience of dealing with Rachel’s clients is that once they start working with her, they look for ways to work with her more, so if you have need for the types of services that Rachel and Rock.Partners provide, grab it whilst you can.
Learn more about Rock.Partners here or check out Rachel’s LinkedIn profile to see her extensive experience and the impact she’s had on businesses like yours.
Questions about this
What does Rock.Partners do?
Rock.Partners is a business and brand strategy consultancy founded by Rachel Vigers, built on over 25 years of international experience in-house, in-agency and as an independent consultant. It focuses on core foundations it calls Direction, Connection, Impact and Value, and gives SMEs strategic support that is clear, direct and client-led, staying involved to help embed the strategy rather than handing it over and leaving.
Answered by Jonathan Paton, Founder & CEOWhen is it time for a business to review its brand foundations?
Usually when something changes. That could be the business stage or structure, ownership or leadership, the business model or offer, or the territory or target audience. Other signs include uncertainty about where the business is going, silos forming in the team, a brand that no longer reflects the business, or plans to reposition or rebrand.
Answered by Jonathan Paton, Founder & CEOHow has The Trademark Helpline worked with Rock.Partners?
We supported the UK trademark registration for Rock.Partners itself and have since helped several of Rock’s clients with their own trademark applications. We have also co-written trademark blogs published on the Rock.Partners website. Our experience is that once Rachel’s clients start working with her, they look for more ways to keep working with her.
Answered by Jonathan Paton, Founder & CEO
