Six free guides are available to download: a general Free Trademark Guide, Trademarks for Accountants, Trademarks for Brand Agencies, Trademarks for Designers, Trademarks for Legal Firms, and Types of Intellectual Property. Each is written for a particular audience, so business owners and advisers can pick the guide that matches their situation or the clients they work with.

The main types each protect something different. A trademark protects what a business is called, such as its name or logo, in specific classes of goods and services. Copyright protects created works such as text, images and music, automatically and without registration. A registered design protects how a product looks, and a patent protects how something works.

Their clients' names, logos and taglines are often among the most valuable things the business owns, yet many owners assume a company registration or a domain protects them, and it does not. Advisers who understand trademarks can spot the risk early, before a client invests in branding or a buyer's due diligence finds the brand is unprotected.