We have all become used to Elon Musk and his random, outlandish and at times utterly weird Tweets, but it seems as though one is about to become reality. In 2018, Musk Tweeted: “Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA”, and after 3 years on ice, it looks like it is happening.
According to a report in Electrek, Tesla has applied for three new trademarks with the United States Patent and Trademark Office that will cover the categories of “Restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services”. One for the word ‘Tesla’ itself, one for its ‘T’ logo, and the last one is for its own stylizing of the word ‘Tesla’.
Sadly, for those of us outside the US, the prospect of charging up our EV at a Tesla Drive-In remains a distant possibility. Would you like to add fries to that High Voltage Burger?
Questions about this
What trademarks did Tesla apply for to cover restaurant services?
According to a report in Electrek, Tesla applied for three trademarks with the United States Patent and Trademark Office covering restaurant services, pop-up restaurant services, self-service restaurant services and take-out restaurant services. One was for the word Tesla, one for its T logo and one for its own stylised version of the word. The filings followed a 2018 tweet about a drive-in restaurant at a Supercharger location.
Answered by Jonathan Paton, Founder & CEODoes a business need a new trademark to use its brand in a different industry?
Usually, yes. Trademarks are granted for specific categories of goods and services, and a registration only covers the categories it was filed in. A brand moving into a new area, such as a car maker opening restaurants, needs protection that covers those new goods or services. It is worth checking your existing specification before launching a new line of business.
Answered by Jonathan Paton, Founder & CEO
