Protect your name, logo or tagline with expert UK trademark registration support from search through to registration.
For UK businesses and individuals, registering a UK trademark is the logical, low-cost first step in protecting your brand, the foundation with the highest success rate and lowest risk before you commit to any global applications. We handle the whole process for you, from the initial searches and audit through to registration.
Free initial review. No obligation. We’ll tell you if you shouldn’t apply.
Recognised UKIPO Representatives
UK trademarks registered
Application success rate
We'll tell you if you shouldn't apply
No-obligation pre-application call
“My name’s registered at Companies House, so it’s protected.”
Not quite. Registering a company at Companies House stops someone forming an identical company name. It does not give you the right to stop others using or trading under your brand. Only a registered trademark does that.
“I’ve got a Ltd company, so I don’t need a trademark.”
A limited company protects the paperwork, not the brand. If you have not registered your name as a trademark, a competitor still can, and could then ask you to stop using your own name.
“I own the .com, so the name is mine.”
Owning the domain doesn’t stop anyone else using your name, and in a trademark dispute it may not even keep you the domain. Individual names, words, logos and taglines (even sounds) need their own protection if you want to keep the right to use them.
A trademark is one of the lowest-cost ways to protect what your customers know you by. The good news? You don’t have to do everything at once. There’s a solution for almost every budget, and our initial consultation is free of charge.
Send us your brand name and one of the team will review the obvious risks before you spend money on an application.
Our fixed fee is designed to remove the guesswork. You know what you are paying, and you know exactly what you get. Every UK Trademark filing we handle includes:
Before you file, it’s worth running a free search to check your name, logo or tagline is not already taken. You can do that here:
We have made the UK Trademark filing process as simple as possible. Here is exactly what happens:
We check whether your name, logo or tagline is already in use and flag any obvious conflicts, at no cost and no obligation.
We talk through your business, what you actually need to protect, and where. This is where we save clients’ money by avoiding weak or unnecessary applications.
We draft your application and help you choose the correct classes and descriptions. They define the scope of your protection and cannot be added later, so getting this right at the start matters.
We file with the UK IPO and handle their examination. We review every application before it is submitted, which is a big reason our success rate stays above 90%.
Your mark is published for a two-month opposition period. If no one successfully objects, it proceeds to registration, typically around four months from filing in a straightforward case.
Not sure which classes you need? Our guide to trademark classes explains how they work.
Over 3,000 clients have chosen The Trademark Helpline, with over 4,200 trademark registrations between them.
The most expensive trademark applications are the ones that fail. There may be cheaper ways to file a trademark, but there are certainly more expensive ones. We sit deliberately in between, and here is why that works in your favour.
Since 2008 we have registered more than 4,200 trademarks for our clients in the UK alone, plus thousands more across the EU and internationally. As a Trademark Specialist UK team, we review your application before it is filed, every time.
Our goal is always to keep your financial exposure to an absolute minimum whilst balancing your immediate needs. Fixed fees mean no nasty surprises, and we will never push you towards protection you do not need.
We are upfront that we are not a regulated trademark attorney. What that means for you is simple: if your application runs into trouble, our expert support is typically at least half the cost of a regulated attorney. We earn your trust as a long-term partner, not on a cheap headline price we recover later.
A trademark is not a one-off event; it is something you hold and protect for years. As your representative we support you well beyond registration, through renewals, monitoring and any disputes, as your affordable ongoing partner.
Worried about misleading invoices and scam letters after you file? See our Trademark Scams directory, and our Representation & Protection service.
In around one in three consultations, we advise clients not to apply. That earns us nothing. It is simply the right advice, and it tells you everything about how we approach doing business with our clients.
Official fees
Official UKIPO fees for a UK trademark application currently start at £205 for one class, plus £60 for each additional class when filed online. This means official fees range from £205 for a one-class application to £2,845 for all 45 classes. A typical three-class application costs £325 in official UKIPO fees and gives you 10 years of protection from your filing date.
*Based on UKIPO online filing fees from April 2026. This does not include third-party representative fees, clearance searches, drafting, advice, or dealing with objections or oppositions.
Our typical fees for a straightforward trademark application sit at around £349, covering our work from search through to registration. We will always confirm the full figure with you in writing before you commit, and like any fair organisation, we price based on the amount of work involved so we can deliver a quality service.
The honest answer to “what will it cost?” is: it depends on your situation, and we would rather tell you that than quote a number that turns out to be wrong. Until we understand your brand, we genuinely don’t know:
That’s why a short conversation, or our Audit & Consultation, comes first. It’s the single best way to avoid spending money on a weak application, and the official IPO fees are non-refundable if it goes wrong.
“The most expensive trademark application is the one that fails.”
It sounds counter-intuitive, but the cheapest filing is rarely the cheapest outcome. When an application fails, the official IPO fees are gone: they’re non-refundable. You’ve lost months of exposure, you may have built a brand you now can’t protect, and if someone filed in the gap you could be looking at the cost of a rebrand on top. Getting it right first time is almost always the cheaper route. That’s the whole reason we check before we file.
Before you choose on price alone, it’s worth knowing how the cheapest offers tend to work:
Our model is the opposite. We agree a fair, fixed fee up front once we understand your case, we tell you honestly whether to proceed, and if an issue ever arises our support is typically around half the cost of a regulated attorney. We earn our living by being a partner you keep and controlling your financial exposure, not by betting on your dispute.
A UK application is the logical starting point. If there’s any chance you’ll trade abroad, applying internationally within six months of your UK filing lets you claim your original UK filing date as your priority date, which can protect you against anyone who files a similar mark in the meantime. We’ll flag this during your consultation so you don’t miss the window. More on this in our guide comparing UK, EU and international registration.
Wherever you are on your trademark journey, there is a sensible next step that costs you nothing. Pick the one that fits.
Get the essentials before you do anything. The guide answers the questions most people have at the start, and unlocks our other free guides too.
Check whether the name, tagline or word you want to protect is already in use, as many times as you like.
We never advise applying without doing the research first: not just whether your mark is free in the UK, but in every market you trade in, or may trade in. A deep, global research that stops you wasting money on a weak application.
— What Our Clients Say
It’s the most common assumption we hear, and unfortunately, no. A Companies House registration stops someone forming an identical company name, but it doesn’t give you the right to stop others using or trading under your brand. A registered trademark is what gives you that right.
Your limited company protects the paperwork; your trademark protects the brand. They do two different jobs. Without a trademark, a competitor can still register your name and put you in the difficult position of having to defend the brand you built.
Yes. The UK works on a first-to-file basis. If someone registers your name as a trademark before you do, they can hold the rights, even if you’ve traded under it for years. It’s the main reason not to leave it. A free search is the quickest way to see where you stand.
Official UKIPO fees start at £205 for one class when filed online, with £60 for each additional class. A typical three-class application costs £325 in official UKIPO fees. Our professional fees depend on the number of marks, the number of classes, the complexity of the application and the level of advice required. We confirm the full cost in writing before you commit.
You can file directly. But applications filed without professional input are almost twice as likely to be rejected at examination, usually over class selection or an overly broad specification, and official fees are non-refundable. We review every application before it’s filed, which is a big reason our success rate stays above 90%.
No, and plenty of websites get this wrong. Copyright protects creative works like writing, music or artwork. It does not protect a name. To protect what your business is called, you need a trademark.
Protection is divided into classes: defined groups of goods and services. You’re protected only in the classes you register, and they can’t be added later, so getting them right at the outset matters. We help you choose during your consultation. Our guide to trademark classes explains how they work.
In a straightforward case, around four months from filing, assuming no examiner objection and no third-party opposition. Importantly, your protection dates back to your filing date, not your registration date, so the sooner you file, the sooner you’re covered.
A UK trademark stops at the UK border. If you sell, or plan to sell, abroad, applying internationally within six months of your UK filing lets you claim your UK filing date as your priority date. We’ll flag this in your consultation. See also Trademark Monitoring & Alerts to protect your mark once it’s registered.
Book a free, no-obligation call with one of our trademark specialists in UK. We’ll tell you honestly whether you need to register, what it will cost, and the smartest way to keep your protection strong without overspending.
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