MARVEL Studios show us how trademarks used well can become your biggest revenue stream
Chapter 3 – The Power of Trademarks in Modern Marketing Swapping Thor’s Hammer for Thor’s Lunchbox So how can trademarks and by trademarks, open up new revenue streams. Before we talk about revenue streams, to take a minute to think about your brand. Where would you rank your brand in your sector in terms […]
Learning from Coca-Cola – How can a trademark not only protect your brand but also help you generate more revenue?
Chapter 2 – The Power of Trademarks in Modern Marketing A UK trademark can be turned into bushes gold if you do it the Coca-Cola way (for 4p a Day!) I imagine when you read these articles you probably think they are loosely vailed attempts to disguise reasons you need a trademark as an education […]
Why Are Trademark Applications Going Up Year After Year?
Chapter 1 – The Power of Trademarks in Modern Marketing Did you know the UK has seen one of the highest increases in Trademark Applications in recent years growing by a whopping 80% from roughly 10,000 applications in 2019 to 18,000 applications in 2023! So why are more UK brands trademarking than ever before? I’ll give you three […]
Being More than just a Trademark Representative
Intro – The Power of Trademarks in Modern Marketing Marketing Have you noticed that we try to be more than just Trademark Representative’s? Did you know that our founder and MD (Jonathan Paton) worked in marketing and still consults on compliant marketing and sales processes for a wide range of businesses in the Legal and Financial Services spaces. He actually founded The […]
What is Trademark Trolling?
Trademark trolling refers to the practice where individuals or entities exploit the trademark system by registering trademarks, often on common or generic terms, with the primary aim of profiting through legal threats, demands for licensing fees, or settlements, rather than actually using the trademark in commerce. This practice is generally regarded as being in bad […]
What Protection Does a Name on Companies House Provide?
As a Trademark Registrar who has been in business since 2009 it still amazes us how many times, we encounter seasoned business owners with an amazing brand and when we ask if it is trademarked, they say “It’s okay, I have the company name” … So, what sort of protection do you get from a […]
Who are, the Intellectual Property Office?
The Intellectual Property Office (IPO) is the official government body responsible for intellectual property (IP) rights in the United Kingdom. As an executive agency of the Department for Science, Innovation and Technology, the IPO plays a pivotal role in promoting innovation and economic growth by ensuring that individuals and businesses can protect and exploit their […]
Domains and Websites: How Do You Stop People Using Your Brand?
In today’s digital world, protecting your brand online is as important as safeguarding your physical assets. Your domain name and website are key components of your brand identity and at the least are the online shop front for your business. It’s therefore truly important to ensure they are protected from misuse or infringement by others. […]
What is Passing Off and Why does it Matter? – A Peloton Case Study
You’ve heard of Peloton right? Founded in 2012 by John Foley, Peloton revolutionised the home exercise market by combining technology and engaging fitness content through high-quality stationary bikes and subscription-based virtual classes. Peloton quickly gained popularity and went on to widen their product lineup to treadmills and accessories as well as diversifying their available workouts […]
How can trademarks boost your Search Engine Rankings?
Chapter 8 – How can trademarks boost your Search Engine Rankings? In today’s digital landscape, standing out in search results is crucial for any business aiming to grow and thrive. One powerful but often overlooked strategy to enhance your online visibility is Register And Trademark a Business Name. Here’s why trademarking can significantly improve your search […]