Hints, Tips and Tales #4 – What’s your call to action?
The Story I want to talk to you about client engagement and what we’ve learned works. For some background, we keep in regular contact with the majority of our Trademark clients by way of a 6 monthly check in. We run our 6 monthly service calls to check what they have currently is sufficient for […]
Hints, Tips and Tales #3 – Leveraging Existing Clients for UK Trademark Registration
The Story We often apply our best processes and energies to acquiring new business, even though we know it costs a third of the price, if not less, to market to an existing client compared to attracting a new one. It’s bonkers. As you probably already know, we have been around since 2009 and have […]
Hints, Tips and Tales #2 – Diminishing Returns
The Story If you are new to business, I have some terrible news that those of you who have been in business for a long time will already know, at some stage you are going to get bored of what you do. I don’t care how passionate you are about your business when you start, […]
Hints, Tips and Tales #1 – The Power of Persistence in Marketing
The Story This month, I’m going to share something we did in February that quadrupled our enquiry level for UK Trademark Registration. It’s so simple and obvious, I’m actually annoyed we weren’t already doing it sooner. We knew we should have been doing it and thought we were, but it turns out we weren’t. Now […]
50 reasons to trademark a business
Protection from Infringement: A registered trademark provides legal protection against unauthorised use. Exclusive Rights: Grants you exclusive rights to use the trademark in relation to the goods and/or services for which it is registered. Business Asset: Trademarks can appreciate in value over time. Licensing Opportunities: You can license your trademark to others and earn royalties. […]
5 celebrities and their trademark antics
Drake tried to trademark “God’s Plan”. Back in 2018, Canadian rapper Drake tried to trademark the term “God’s Plan”, a song from his Album “Scorpion”. The filing suggested that he’d planned to use the phrase for clothing, marketing, promotions, and music. What’s more surprising is his application was successful! KISS and the devil […]
The Two Horse Brand
Did you know that Levi’s wasn’t always known as Levi’s? When the denim brand was first launched in 1886 by designer Levi Strauss, the famous jeans were known as “The Two Horse Brand”. When their patent for the jean-making process was about to expire, they started to use their now famous logo of the two […]
Bass, the UK’s oldest trademark
Known as the original brewery to produce pale ale, Bass is one of the most recognisable beer brands in the UK. But did you know that their iconic, yet simple, red logo is also the oldest known trademark in the UK? It is reported that Bass beer was first brewed up in 1777 by William […]
5 Interesting Trademarks
These days you can trademark just about anything, from colours to names, sounds or images. Take a look at these five quirky trademarks from around the world. Photographs of the Eiffel Tower at night. Come to think of it, you don’t see as many photographs of the Eiffel Tower at night as you […]
The ABC’s of Business Insurance
Always Be Covered This article is by no means a comprehensive guide to business insurance. Sadly, the breadth of the topic can hardly be distilled into one post. Hopefully, we can cover the basics here concisely enough to help you make an informed decision about your options moving forward. Business insurance requirements vary hugely based on circumstance. […]