MetaBirkins: A Case Study in Trademark Disputes with NFTs
If you read our article Navigating Trademark Issues in the NFT World you’ll know that NFT’s and the rights and obligations to their creation, sale and ownership is a tricky area. How do you protect a de-centralised asset? Can trademark rights be enforced on an NFT? To answer these questions we are watching closely to […]
How Rachel Vigers and her Consultancy Rock.Partners are helping brands of all shapes and sizes realise their business goals
The brainchild of seasoned business & brand strategist, Rachel Vigers, Rock.Partners is a consultancy focused on core foundations – aka Direction, Connection, Impact & Value. Rock is a response to what Rachel calls “a business world gone mad – one led by consultancy agendas instead of client needs, where critical success factors are lost in […]
How can Partnerships and Collaborations support your brands growth?
Chapter 7 – The Power of Trademarks in Modern Marketing Partnerships and collaborations are done across all sectors, some more noticeable than others. In fashion, you’ll see designer brands like Gucci partner with companies like Adidas to release a limited range of items. Some brands like to collaborate with celebrities. Dua Lipa is one of […]
How can your Brand engage customers and build loyalty?
Chapter 6 – The Power of Trademarks in Modern Marketing It all comes down the Know, Like, Trust model or our preference: Visibility – Being Seen Credibility – Building Trust Profitability – Levering Trust to gain revenue Think about your last few impulse purchases. Was it from somebody new or a brand you already trust? […]
How can you use your trademark as a Marketing and Promotional Tool?
Chapter 5 – The Power of Trademarks in Modern Marketing If you’ve ever worked with marketing agencies, or even have in-house marketing team, you’ll have heard the term digital marketing. Technical concepts like search engine optimisation are thrown around or maybe you’re being told that you need to be posting on social media every day […]
Social Media, Accounts and Handles, Who’s Enforcing Them?
Social media accounts and handles have become essential to any brand with the advancement of the digital world. More and more businesses are using the power of social media platforms to reach out to their customers. Hence the threat of brand infringement and misuse are high. But who can enforce their brand rights in cases […]
Apple, the MEGA brand – Legal rights and exclusivity
Chapter 4 – The Power of Trademarks in Modern Marketing Apple’s Secret to Protecting Their Brand- Learn from the Best If you want an example on how the Legal Protection that trademarks provide can save you money whilst maintaining exclusivity over your brand then look no further than Apple. Major brands and businesses ensure that they […]
MARVEL Studios show us how trademarks used well can become your biggest revenue stream
Chapter 3 – The Power of Trademarks in Modern Marketing Swapping Thor’s Hammer for Thor’s Lunchbox So how can trademarks and by trademarks, open up new revenue streams. Before we talk about revenue streams, to take a minute to think about your brand. Where would you rank your brand in your sector in terms […]
Learning from Coca-Cola – How can a trademark not only protect your brand but also help you generate more revenue?
Chapter 2 – The Power of Trademarks in Modern Marketing A UK trademark can be turned into bushes gold if you do it the Coca-Cola way (for 4p a Day!) I imagine when you read these articles you probably think they are loosely vailed attempts to disguise reasons you need a trademark as an education […]
Why Are Trademark Applications Going Up Year After Year?
Chapter 1 – The Power of Trademarks in Modern Marketing Did you know the UK has seen one of the highest increases in Trademark Applications in recent years growing by a whopping 80% from roughly 10,000 applications in 2019 to 18,000 applications in 2023! So why are more UK brands trademarking than ever before? I’ll give you three […]