How to Remove Fake Social Media Accounts and Why Trademarks Make It Easier
Fake social media accounts are now one of the biggest online threats to businesses and influencers. From Instagram and TikTok to Facebook and LinkedIn, copycats are creating lookalike profiles to impersonate brands, mislead customers, and in many cases commit fraud. It is not just global names like Adele, Elon Musk, or Selena Gomez who are […]
MetaBirkins: A Case Study in Trademark Disputes with NFTs
If you read our article Navigating Trademark Issues in the NFT World you’ll know that NFT’s and the rights and obligations to their creation, sale and ownership is a tricky area. How do you protect a de-centralised asset? Can trademark rights be enforced on an NFT? To answer these questions we are watching closely to […]
Apple, the MEGA brand – Legal rights and exclusivity
Chapter 4 – The Power of Trademarks in Modern Marketing Apple’s Secret to Protecting Their Brand- Learn from the Best If you want an example on how the Legal Protection that trademarks provide can save you money whilst maintaining exclusivity over your brand then look no further than Apple. Major brands and businesses ensure that they […]
Learning from Coca-Cola – How can a trademark not only protect your brand but also help you generate more revenue?
Chapter 2 – The Power of Trademarks in Modern Marketing A UK trademark can be turned into bushes gold if you do it the Coca-Cola way (for 4p a Day!) I imagine when you read these articles you probably think they are loosely vailed attempts to disguise reasons you need a trademark as an education […]
What is Trademark Trolling?
Trademark trolling refers to the practice where individuals or entities exploit the trademark system by registering trademarks, often on common or generic terms, with the primary aim of profiting through legal threats, demands for licensing fees, or settlements, rather than actually using the trademark in commerce. This practice is generally regarded as being in bad […]
Hints, Tips and Tales #9 – The Trademark Helpline Trigger
The Story When I started my new digital marketing business, I quickly landed larger clients with decent budgets. One of these clients was about to launch a new website with a new brand when they received a letter from a company in Dorset claiming trademark infringement. Initially, I had no idea what a trademark was […]
Top 5 Trademark Myths
There seems to be an awful lot of confusion around Trademarks and what does and doesn’t constitute legal ownership of a name, logo, or phrase. To clear things up: here are the top 5 myths surrounding trademarks so that you don’t get caught out. Myth 1: Registering your company name with Companies House is the […]