How can trademarks boost your Search Engine Rankings?
Chapter 8 – How can trademarks boost your Search Engine Rankings? In today’s digital landscape, standing out in search results is crucial for any business aiming to grow and thrive. One powerful but often overlooked strategy to enhance your online visibility is Register And Trademark a Business Name. Here’s why trademarking can significantly improve your search […]
50 reasons to trademark a business
Protection from Infringement: A registered trademark provides legal protection against unauthorised use. Exclusive Rights: Grants you exclusive rights to use the trademark in relation to the goods and/or services for which it is registered. Business Asset: Trademarks can appreciate in value over time. Licensing Opportunities: You can license your trademark to others and earn royalties. […]
The ABC’s of Business Insurance
Always Be Covered This article is by no means a comprehensive guide to business insurance. Sadly, the breadth of the topic can hardly be distilled into one post. Hopefully, we can cover the basics here concisely enough to help you make an informed decision about your options moving forward. Business insurance requirements vary hugely based on circumstance. […]
Starting a New Business Checklist
Starting a new business? During this exciting time, it’s all too easy to overlook some of the fundamentals that can make the difference between success and failure early on, some of which have significant associated costs. Failure to consider these expenses and plan accordingly is one of the key reasons for the alarmingly high rate […]
Top 5 Trademark Myths
There seems to be an awful lot of confusion around Trademarks and what does and doesn’t constitute legal ownership of a name, logo, or phrase. To clear things up: here are the top 5 myths surrounding trademarks so that you don’t get caught out. Myth 1: Registering your company name with Companies House is the […]
What is a Trade Mark?
Trademarks exist to distinguish the goods and services of one trader from the goods and services of another. Simply put, a trademark is how your customers (and potential new customers) can identify the products and services you provide. Trademarks can take many different forms; including words, slogans, shapes, colours—even sounds and are registered within individual […]
Writing a Business Plan
Whether you’re looking to raise outside funding or are looking to communicate your vision effectively to your team, taking the time to construct a well thought out business out plan will serve as useful tool moving forward. The process itself will force you to examine every aspect of what you’re doing. It will help you […]
Direct Sales vs Indirect Sales
When you are speaking with potential customers and clients, how do you get to the point in the conversation where you can actually make a sale? Simply speaking, you have two choices here: just tell the person you’re speaking with about your product or service (direct sales pitch), or move the conversation into a place […]
5 Tips For Building A Sales Strategy
So often, new companies struggle with building sales momentum despite having a great product or service. If you aren’t seeing the results you were hoping for, the cause could be something as simple as a lack of strategy. Sales success isn’t random— it’s the product of well thought out strategies and momentum. In order to […]
Auto Enrolment: The Basics
Come April 2017, all businesses in the UK will have to enrol their staff into a pension scheme, but what does that mean for your business? The Pensions Regulator is advising employers to begin this process early to allow ample time for setup. The idea of Auto Enrolment is simple, however the implementation can be […]