IP Popup testing - thetrademarkhelpline.com

Not sure what type of IP Protection is right for you?

We created this quick guide to IP types using Global Brand McDonalds as an example.

Protects the name of your brand or product

Protects your visual identity

Protects a family of related brand names

Protects your marketing message

Protects recognisable sounds

Protects shapes and product design

Protects the look and feel of your brand

Kitchen systems / drive-thru tech

Protects how something works

“McDonald’s doesn’t just own its name – it owns its sound, look, products, and experience. You can do the same.”

If it’s unique to you, and important to you, it’s worth exploring your options.