Big news out of Europe.
The courts have ruled that McDonald’s no longer has exclusive rights to the name Big Mac outside of beef burgers. That is right. The phrase that has been theirs for decades is now fair game in other food categories. Watch the breakdown in our latest YouTube Short, including what it means for your own brand protection.
Also in the mix: the full story of how one of our WhatsApp automations went totally off the rails (we’ll take the blame on that one), essential advice for Amazon sellers trying to protect what they have built, and a hard lesson from Bacardi’s long running battle over the Havana Club name.
Each one is packed with insights that could save your brand a headache later.
Enjoy the read.
Regards,
Jonathan Paton
Founder & Director
Do You Need a Trademark to Sell on Amazon?
If you’re selling on Amazon, protecting your brand should be one of the first things you sort out. Here’s what every serious seller needs to know.
We dropped a Bollock With our WhatsApp
An honest look at how one automation misstep nearly turned into a PR headache and how to make sure it doesn’t happen to you.
Bacardi Faces Setback in Havana Club Battle
Bacardi has hit a wall in its long running trademark fight over Havana Club. The case highlights the danger of building a global brand on shaky legal ground.
McDonald’s Loses Control of Big Mac
A new ruling from the European Court of Justice says McDonald’s no longer owns exclusive rights to the name Big Mac outside of beef burgers. It is a major shake-up in trademark law. Here’s the full story.
