Design Registration and Renewal Services
Design Registration & Renewal Services Protect the way your product looks — not just its name While trademarks protect your brand name, slogan, or logo, design registrations protect how your products look. A registered design gives you the exclusive right to the appearance of your product or packaging, its shape, configuration, pattern or ornamentation, which can play a vital part […]
When Ugg Isn’t Just a Brand and What the Famous Boot Taught Us About Trademarks and Geography
Say “Ugg” in the UK and you’ll picture the classic tan boots, trademarked, well marketed, and sold by the UGG brand. But say “ugg” in Australia or New Zealand, and you’ll likely get a different response. There, it’s not a brand, it’s a boot. A locally made sheepskin boot, to be exact. And that difference […]
Cadbury’s Purple Battle: When Colour Alone Is Not Enough
What do you think of when you think of Cadbury? Is it Purple? Cadbury’s has had some unforgettable adverts from the drumming gorilla to the “Eyebrow Dance” and may a heartfelt Christmas campaigns. It’s safe to say the brand has made its mark. But beyond the ads, one of Cadbury’s most enduring brand assets is […]
Acquired Distinctiveness, How Can It Help You Register a Trademark?
What do American Airlines, British Airways, Holiday Inn & Vision Express all have in common? They are all descriptive names and all have trademarks. The first rule of trademarks is that the have to be unique, I always say, you can’t trademark ‘London Butcher’ as it would in theory stop other butchers in London from […]
Knowledge Hub
Welcome to our Trademark Knowledge Centre Download Free Trademark Guide For the latest trademark news and information, hints and tips and client success stories. Why not book a free chat with one of our team today . Whether you’re a startup business, new trademark applicant or a design, branding or legal adviser, we’d love to […]
Success – Request Brand Audit or Apply Trademark
Online Application Enhancement in Progress We are currently upgrading our online trademark application to improve usability and interactivity. Rather than delay your filing, our team can complete the application with you directly by phone or Microsoft Teams. There is no additional cost, and this approach allows us to provide tailored guidance prior to submission. Please […]
How Brexit and Backlogs Are Leaving One Small Business Owner £30,000 Out of Pocket in a Trademark Battle with L’Oréal
For many small business owners, a trademark is not just a box to tick. It is the foundation of everything they have worked to build. But for Rebecca Dowdeswell, founder of nkd in Leicester, protecting that foundation has come with a heavy price. More than thirty thousand pounds in legal fees and still no resolution […]
Trademark Battles in the Den: What Rebecca Sloan’s Legal Fight Can Teach You About Brand Protection
You might remember Rebecca Sloan from her standout pitch on Dragons’ Den. She introduced the world to Piddle Patch, a real grass, biodegradable dog toilet that impressed the Dragons and secured investment from Steven Bartlett. It was a moment that catapulted her eco-friendly pet product into homes and headlines across the UK. But away from […]
The Trademark Trouble Behind Dubai Chocolate and What It Means for Your Brand
You’ve probably seen it. That glossy, pistachio-filled chocolate bar from Dubai that has gone viral across TikTok and Instagram. Rich. Indulgent. Beautifully packaged. It looks like luxury and it tastes like it too. But behind the glossy surface is a legal story that most people haven’t heard. It is not about chocolate at all. It […]
International Branding 101: A Lake Como Lesson
Whilst I was in Lake Como this weekend for my cousin’s stunning wedding, I spotted this in a vending machine on the street. Yes, that’s a condom brand and yes, it’s called “Retard.” Now, linguistically, it makes sense. In Italian, French, and Spanish, it means “to delay” or “to slow down,” referencing the product’s numbing […]