Hints, Tips and Tales #8 – The Impact of the Credit Crunch
The Story In 2017 a mix of naivety, flattery, a lack of experience and a bit of greed led me to merge my business with three other people aiming for a significant earn-out. For those unfamiliar, an earn-out means you get paid based on the business’s performance after selling. Unfortunately, six days after signing away […]
Hints, Tips and Tales #7 – The Tale of an Unexpected Turn
The Story You may or may not know that my background is in Financial Services, Sales, and Marketing. I am most well-known for my work in supporting financial adviser and legal claims businesses. People often wonder why I created The Trademark Helpline when I had no experience in trademark law. The answer is simple: I […]
Hints, Tips and Tales #6 – A simple change with big results
The Story In our experience, we found that a simple change in our outreach strategy led to a dramatic increase in responses for UK Trademark Registration. Initially, we would email clients once about their trademark renewals. When we started sending a follow-up email one week later, our response rate skyrocketed. Here is a very quick […]
Hints, Tips and Tales #5 – A.I. The great leveller
The Story At the end of the financial year, I attended a conference where a well-known investor from BBC’s Dragon’s Den gave a talk on AI. Unlike many people in the room, I was already on the path to embracing AI. As the Dragon rightly said, think of AI as a ship leaving a port. […]
Hints, Tips and Tales #4 – What’s your call to action?
The Story I want to talk to you about client engagement and what we’ve learned works. For some background, we keep in regular contact with the majority of our Trademark clients by way of a 6 monthly check in. We run our 6 monthly service calls to check what they have currently is sufficient for […]
Hints, Tips and Tales #3 – Leveraging Existing Clients for UK Trademark Registration
The Story We often apply our best processes and energies to acquiring new business, even though we know it costs a third of the price, if not less, to market to an existing client compared to attracting a new one. It’s bonkers. As you probably already know, we have been around since 2009 and have […]
Hints, Tips and Tales #1 – The Power of Persistence in Marketing
The Story This month, I’m going to share something we did in February that quadrupled our enquiry level for UK Trademark Registration. It’s so simple and obvious, I’m actually annoyed we weren’t already doing it sooner. We knew we should have been doing it and thought we were, but it turns out we weren’t. Now […]
Katy Perry’s Trademark Showdown with an Australian Designer
When you think of trademarks, you might not immediately think of pop stars, but the case of Katy Perry versus Katie Perry serves as a fascinating example of the importance of protecting your brand—no matter who you are. This legal battle isn’t just about fame; it’s about the rights to a name and what happens […]
Oatly’s trademark mission continues…
Oatly are at it again! Within weeks of losing their High Court trademark battle against fellow oat milk producer Glebe Farm Foods, Oatly have started another trademark battle. The Times have reported that Oatly are taking on Nottingham-based Skinny Food Co over their use of the term ‘barista’ on its syrups and non-dairy creamers ‘Skinny […]
Red Bull challenge gin maker Bullards
A small Norwich based gin making business, founded in 1837, has become the target of energy drink super giant, Red Bull, over the use of the word ‘Bull’ in its name. Bullards have been told that there was a “likelihood of confusion on behalf of the public” as both brand names “include the term bull”. […]