When Big Brand Enforcement Fails: What the Easygroup v Easyfeetstore Ruling Means for SMEs

easy group

easyJet. easyGroup. easyFood. easyTravelseat. Since 2000, the “easy” brand empire built by Sir Stelios Haji-Ioannou has grown into one of the UK’s most recognisable trademark families, and one of its most active enforcers. In the last decade alone, easyGroup has brought more than 52 court actions against businesses trading under names that begin with “easy.” […]

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