How a Trademark Dispute Turned Into a £322,000 Costs Bill
A large portion of the new enquiries we receive are from established businesses and brands who have received a cease-and-desist letter, telling them they need to rebrand. Often the question people ask us is, what happens when a trademark dispute turns nasty, and what it actually costs to fight one. A High Court decision handed […]
Think Before You Threaten: What the Crystal Bar Trademark Battle Teaches Every Business Owner
The fight over the Crystal Bar vape brand has generated more litigation than most trademark disputes produce in a decade. A Court of Appeal judgment handed down last week cuts through the detail to deliver a clear message: enforcement letters are a legitimate tool, but they carry real legal risk if the trademark behind them […]
When Big Brand Enforcement Fails: What the Easygroup v Easyfeetstore Ruling Means for SMEs
easyJet. easyGroup. easyFood. easyTravelseat. Since 2000, the “easy” brand empire built by Sir Stelios Haji-Ioannou has grown into one of the UK’s most recognisable trademark families, and one of its most active enforcers. In the last decade alone, easyGroup has brought more than 52 court actions against businesses trading under names that begin with “easy.” […]
Your Brand, Their Website: What the Ryanair v Skyscanner Ruling Teaches Every Business About Online Trademark Control
As summer bookings peak and millions of UK travellers search for cheap flights, few brand names appear more reliably on comparison sites and booking platforms than Ryanair. Love them or loathe them, and most of us manage a bit of both, Ryanair flights move. Which is precisely why, when Ryanair went to the Irish High […]