The Katy Perry Trademark Drama: A Surprising Turn

The trademark world was abuzz with the story of Katie Perry versus Katy Perry—a battle between the Australian fashion designer and the globally famous pop star. At the time, Katie Perry the designer had emerged victorious in protecting her trademark against Katy Perry the singer, who had attempted to sell branded merchandise during her tour […]
Sweden’s Bold Move to Trademark Its Name: What It Means for Global Branding

Sweden has taken a groundbreaking step by applying to the European Union Intellectual Property Office (EUIPO) to trademark its name. This bold move aims to protect the nation’s identity and prevent others from using “Sweden” in ways that could mislead or damage its reputation. While this action is unprecedented, it reflects a growing recognition of […]
Trademark Owner does the right thing! The story of ‘Pho’

One thing we always advocate for is mediation over legal action, trying to reach a compromise without going to court usually saves time and money and often the people on the other side can be very reasonable as this example demonstrates. This is the story of how people power changed a trademark owners view and […]
WordPress vs WP Engine – Trademark Dispute

A Battle Over Branding and Legal Rights – If you’re in the web development community you’ll have been captivated recently by the ongoing trademark dispute between WordPress and WP Engine, a leading provider of managed WordPress hosting. The dispute revolves around unauthorised use of the WordPress trademark, leading to a high-stakes legal battle involving cease-and-desist […]
Marvel and DC Lose Trademark on ‘Super Hero’

The End of a Super Era For decades, “Super Hero” was synonymous with characters that Marvel Comics and DC Comics came up with. With Spider-Man swinging through the streets of New York to Batman battling the Joker, superheroes have swept imaginations around the globe. However, a recent legal decision has ushered in a dramatic transformation […]
Erling Haaland’s Trademark Journey

Goals and Red Cards Erling Haaland is a name inextricably linked with success and, occasionally, controversy. As one of the world’s most prolific goal scorers, Haaland has built a reputation not only for his breathtaking ability on the pitch but also for his activities off it. Like many elite athletes, Haaland has sought to protect […]
Google Embroiled in Trademark Lawsuit Over ‘Gemini’ AI Branding

Even ‘Internet Giants’ like Google are not immune to trademark controversies! We often talk about how Google is one of the biggest advocates for trademarks, having implemented significant changes in their search engine and ads platform to prevent people from leveraging company names for personal gain. One common example of trademark abuse we used to […]
Katy Perry’s Trademark Showdown with an Australian Designer

When you think of trademarks, you might not immediately think of pop stars, but the case of Katy Perry versus Katie Perry serves as a fascinating example of the importance of protecting your brand—no matter who you are. This legal battle isn’t just about fame; it’s about the rights to a name and what happens […]
Oatly’s trademark mission continues…

Oatly are at it again! Within weeks of losing their High Court trademark battle against fellow oat milk producer Glebe Farm Foods, Oatly have started another trademark battle. The Times have reported that Oatly are taking on Nottingham-based Skinny Food Co over their use of the term ‘barista’ on its syrups and non-dairy creamers ‘Skinny […]
Red Bull challenge gin maker Bullards

A small Norwich based gin making business, founded in 1837, has become the target of energy drink super giant, Red Bull, over the use of the word ‘Bull’ in its name. Bullards have been told that there was a “likelihood of confusion on behalf of the public” as both brand names “include the term bull”. […]