Binance Faces Trademark Dispute Over ‘Peanut the Squirrel’: Protecting Your Brand in the Digital Era
A new trademark dispute has emerged in the rapidly evolving digital marketplace, with cryptocurrency exchange giant Binance facing allegations of unauthorised use of the trademarked character ‘Peanut the Squirrel’. Mark Longo, the creator and owner of the popular wildlife brand, has issued a cease-and-desist letter accusing Binance of trademark infringement linked to its promotion of […]
Thatchers Cider Triumph Over Aldi in Landmark Trademark Case Means Protecting Your Brand Just Got Easier
In a major win for brand owners, Somerset-based cider maker Thatchers has successfully overturned an earlier court decision, defeating supermarket giant Aldi in a high-profile trademark infringement case. The Court of Appeal ruled that Aldi had unfairly capitalised on the reputation of Thatchers well-loved Cloudy Lemon Cider. This pivotal decision underscores the critical importance of […]
How The Trademark Helpline is Adapting to the Latest Trademark High Court Ruling
Since 2008, The Trademark Helpline has been committed to ensuring our clients get their trademark applications right the first time. Our Trademark Audit Service (formerly known as the Full IP Report) has always been the first essential step. However, the recent Supreme Court ruling in the SkyKick v. Sky case has led us to refine our strategy further to align with the latest […]
Meghan Markle’s Latest Trademark Dispute: American Riviera Orchard
What’s your view on Megan and Harry? The illustrious pair Meghan Markle and Prince Harry have once again found themselves at the centre of a trademark issue, raising concerns that are all too familiar in the world of intellectual property. Their latest application for the term “American Riviera Orchard” highlights key principles of intellectual property—and […]
WWE Files for New Trademark: Is Classic Content Going Behind a Paywall?
If you smell what The Rock is cooking, WWE’s new strategy might just be a game-changer. Recently, WWE filed for the trademark “Raw Vault”, which could signal a shift in how the company distributes its iconic content, especially in the wake of its transition from Peacock to Netflix in 2025. For years, WWE fans have been able to enjoy classic matches and never-before-seen […]
THE BOYZ Retain Trademark: A Game-Changer for Their Legacy
THE BOYZ are truly “Giddy Up” with excitement after securing the rights to their name. Following their departure from IST Entertainment, the group faced a trademark challenge as they moved to ONE HUNDRED. Thanks to some “No Air” negotiations, the group can continue to promote under their iconic name. The trademark victory ensures THE BOYZ can “Bloom Bloom” with their legacy intact. From their debut “The First” album […]
The Supreme Court Ruling: A Game Changer for Overly Broad Trademark Filings
In December 2024, the UK Supreme Court delivered a landmark ruling in the SkyKick v Sky case [2024] UKSC 36, fundamentally reshaping the landscape for trademark filings. The ruling confirms that overly broad trademark applications—those made for goods and services beyond the trader’s realistic business plans—are now vulnerable to bad faith attacks. The Court reaffirmed that a trademark’s role […]
The Katy Perry Trademark Drama: A Surprising Turn
The trademark world was abuzz with the story of Katie Perry versus Katy Perry—a battle between the Australian fashion designer and the globally famous pop star. At the time, Katie Perry the designer had emerged victorious in protecting her trademark against Katy Perry the singer, who had attempted to sell branded merchandise during her tour […]
Sweden’s Bold Move to Trademark Its Name: What It Means for Global Branding
Sweden has taken a groundbreaking step by applying to the European Union Intellectual Property Office (EUIPO) to trademark its name. This bold move aims to protect the nation’s identity and prevent others from using “Sweden” in ways that could mislead or damage its reputation. While this action is unprecedented, it reflects a growing recognition of […]
Trademark Owner does the right thing! The story of ‘Pho’
One thing we always advocate for is mediation over legal action, trying to reach a compromise without going to court usually saves time and money and often the people on the other side can be very reasonable as this example demonstrates. This is the story of how people power changed a trademark owners view and […]