THE BOYZ Retain Trademark: A Game-Changer for Their Legacy
THE BOYZ are truly “Giddy Up” with excitement after securing the rights to their name. Following their departure from IST Entertainment, the group faced a trademark challenge as they moved to ONE HUNDRED. Thanks to some “No Air” negotiations, the group can continue to promote under their iconic name. The trademark victory ensures THE BOYZ can “Bloom Bloom” with their legacy intact. From their debut “The First” album […]
The Supreme Court Ruling: A Game Changer for Overly Broad Trademark Filings
In December 2024, the UK Supreme Court delivered a landmark ruling in the SkyKick v Sky case [2024] UKSC 36, fundamentally reshaping the landscape for trademark filings. The ruling confirms that overly broad trademark applications—those made for goods and services beyond the trader’s realistic business plans—are now vulnerable to bad faith attacks. The Court reaffirmed that a trademark’s role […]
The Katy Perry Trademark Drama: A Surprising Turn
The trademark world was abuzz with the story of Katie Perry versus Katy Perry—a battle between the Australian fashion designer and the globally famous pop star. At the time, Katie Perry the designer had emerged victorious in protecting her trademark against Katy Perry the singer, who had attempted to sell branded merchandise during her tour […]
Sweden’s Bold Move to Trademark Its Name: What It Means for Global Branding
Sweden has taken a groundbreaking step by applying to the European Union Intellectual Property Office (EUIPO) to trademark its name. This bold move aims to protect the nation’s identity and prevent others from using “Sweden” in ways that could mislead or damage its reputation. While this action is unprecedented, it reflects a growing recognition of […]
Trademark Owner does the right thing! The story of ‘Pho’
One thing we always advocate for is mediation over legal action, trying to reach a compromise without going to court usually saves time and money and often the people on the other side can be very reasonable as this example demonstrates. This is the story of how people power changed a trademark owners view and […]
WordPress vs WP Engine – Trademark Dispute
A Battle Over Branding and Legal Rights – If you’re in the web development community you’ll have been captivated recently by the ongoing trademark dispute between WordPress and WP Engine, a leading provider of managed WordPress hosting. The dispute revolves around unauthorised use of the WordPress trademark, leading to a high-stakes legal battle involving cease-and-desist […]
Marvel and DC Lose Trademark on ‘Super Hero’
The End of a Super Era For decades, “Super Hero” was synonymous with characters that Marvel Comics and DC Comics came up with. With Spider-Man swinging through the streets of New York to Batman battling the Joker, superheroes have swept imaginations around the globe. However, a recent legal decision has ushered in a dramatic transformation […]
Erling Haaland’s Trademark Journey
Goals and Red Cards Erling Haaland is a name inextricably linked with success and, occasionally, controversy. As one of the world’s most prolific goal scorers, Haaland has built a reputation not only for his breathtaking ability on the pitch but also for his activities off it. Like many elite athletes, Haaland has sought to protect […]
Google Embroiled in Trademark Lawsuit Over ‘Gemini’ AI Branding
Even ‘Internet Giants’ like Google are not immune to trademark controversies! We often talk about how Google is one of the biggest advocates for trademarks, having implemented significant changes in their search engine and ads platform to prevent people from leveraging company names for personal gain. One common example of trademark abuse we used to […]
The Importance of Trademark Protection – Lessons from Nike vs BAPE
In the dynamic world of fashion, trademark protection is a cornerstone for safeguarding brand identity and ensuring long-term business success. A recent example that underscores this importance is the trademark infringement lawsuit between Nike and Japanese fashion brand A Bathing Ape® (BAPE). The Case Overview Nike filed a trademark infringement suit against BAPE in early 2023, accusing the brand […]