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The Trademark Trouble Behind Dubai Chocolate and What It Means for Your Brand

You’ve probably seen it. That glossy, pistachio-filled chocolate bar from Dubai that has gone viral across TikTok and Instagram. Rich. Indulgent. Beautifully packaged. It looks like luxury and it tastes like it too. But behind the glossy surface is a legal story that most people haven’t heard. It is not about chocolate at all. It […]

International Branding 101: A Lake Como Lesson

International TM

Whilst I was in Lake Como this weekend for my cousin’s stunning wedding, I spotted this in a vending machine on the street. Yes, that’s a condom brand and yes, it’s called “Retard.” Now, linguistically, it makes sense. In Italian, French, and Spanish, it means “to delay” or “to slow down,” referencing the product’s numbing […]

Success – 10 min Initial Call

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TM Direct Update: Trademark Direct Clients

Alert

Update – 5 May 2025 Trademark Direct have confirmed that their preferred email address for client correspondence is info@trademarkdirect.co.uk. They have also confirmed that their main telephone number, beginning 0208, is active and available on their website for clients wishing to make contact. We will continue to update this page with any further verified information that […]

Transferring to The Trademark Helpline

Transferring to The Trademark Helpline UK Trademark owners all around the world are choosing to move their trademark representation to The Trademark Helpline.If you don’t currently have representation for your trademark or are represented by another firm or provider and wondering whether it’s time to switch, here’s everything you need to know. Request a Call […]

Urgent Notice for Clients of Trademark Direct

Urgent Notice for Clients of Trademark Direct We’ve recently been contacted by a number of concerned business owners who have used Trademark Direct for their trademark registration. They’ve told us they can no longer reach the company — and our own attempts to contact them have raised serious concerns. At first, the phones rang out. […]

Who Can Call Themselves a Chocolate Master? Lindt’s Trademark Battle Raises Crucial Questions

Lindt

The debate over who can rightfully claim industry terms as trademarks is heating up once again, this time centred around the phrase ‘Master Chocolat’. Swiss chocolate giant Lindt is engaged in a trademark battle against Canadian chocolatier GRC Food Services Ltd., highlighting critical issues around trademark ownership, market positioning, and brand identity. This legal clash […]