Milk, It’s Not a Trademark – And Would You Want It to Be?
If someone had trademarked the term “Milky Taste” 20 years ago, they’d be creaming it now (excuse the pun)! And this is why… A trademark like that, tied to the distinctive sensory experience of dairy, would have been incredibly valuable today, especially with the growing demand for plant-based alternatives. Oatly, the popular plant-based milk brand, recently faced a legal setback when […]
The Power of a Trademark as a Mark of Approval
See that pink stamp on our logo? One day soon, we hope that stamp will be the symbol of quality trademark advice. A trademark is more than just a logo or a name, with right implementation it can be a mark of quality, trust, and authenticity. A prime example of this is Human Nature Snacks, the first […]
The Supreme Court Ruling: A Game Changer for Overly Broad Trademark Filings
In December 2024, the UK Supreme Court delivered a landmark ruling in the SkyKick v Sky case [2024] UKSC 36, fundamentally reshaping the landscape for trademark filings. The ruling confirms that overly broad trademark applications—those made for goods and services beyond the trader’s realistic business plans—are now vulnerable to bad faith attacks. The Court reaffirmed that a trademark’s role […]
Navigating Trademark Issues in the NFT World
When we talk about Non-Fungible Tokens (NFT’s) we are essentially talking about the world of digital art and assets, 2021 marked a revolutionary change with the rise of non-fungible tokens (NFTs). NFTs are unique digital assets stored on blockchain technology, making them secure, verifiable, and one-of-a-kind. Unlike cryptocurrencies, which are interchangeable, NFTs represent ownership of […]
MetaBirkins: A Case Study in Trademark Disputes with NFTs
If you read our article Navigating Trademark Issues in the NFT World you’ll know that NFT’s and the rights and obligations to their creation, sale and ownership is a tricky area. How do you protect a de-centralised asset? Can trademark rights be enforced on an NFT? To answer these questions we are watching closely to […]
Trademark Renewals
Protecting Your Brand for the Long Term As a business owner, it can be easy to forget that trademarks don’t last forever. In the UK, a trademark registration is valid for 10 years from the date of registration. After this, you need to renew your trademark to maintain your exclusive rights. Trademark renewals are essential […]
Our Panel of Regulated Solicitors & Trademark Attorneys
Expert Legal Support, Globally Since 2008, we have built up an extensive panel of solicitors and trademark attorneys worldwide. These trusted professionals help us provide expert support to clients in both local and international trademark matters. With our panel, we ensure that your intellectual property is handled with the highest level of legal expertise. When […]
Trademark Audit Services
Trademark Audit Services Before investing in a trademark application, a trademark audit service is essential to uncover potential conflicts and avoid costly mistakes. At The Trademark Helpline, our audits start at just £49+VAT, offering a detailed analysis across global trademark registers, social media, domain names, and business registers to protect your brand and boost your application’s success. […]
How Rachel Vigers and her Consultancy Rock.Partners are helping brands of all shapes and sizes realise their business goals
The brainchild of seasoned business & brand strategist, Rachel Vigers, Rock.Partners is a consultancy focused on core foundations – aka Direction, Connection, Impact & Value. Rock is a response to what Rachel calls “a business world gone mad – one led by consultancy agendas instead of client needs, where critical success factors are lost in […]
Discretionary Support Services
Discretionary Support Services At The Trademark Helpline, we understand that trademark challenges and business needs can be unpredictable. Whether it’s resolving a trademark issue or strengthening your strategy, our Discretionary Support Services are here to assist. With over 15 years of experience since 2008, we offer more than trademark support—we strive to be a trusted […]